Exhibiting at Middle East Poultry Expo 2025

Total Nutrition (Pvt.) Limited is a Pakistan-based manufacturer and exporter specializing in animal nutrition solutions with a focus on feed premixes and additives. Headquartered in Lahore, the company has built a solid reputation for its high-quality nutritional products catering to dairy, poultry, and other livestock sectors.

Company Background and Evolution

Founded to enhance livestock productivity through scientifically formulated nutritional products, Total Nutrition has grown into a leading name in the feed supplement industry in Pakistan. With its in-house R&D capabilities and modern production facility, the company ensures each product meets international quality standards and delivers measurable performance outcomes.

Core Business and Offerings

Total Nutrition's core business revolves around the development, manufacturing, and distribution of nutrient premixes and feed additives. Their product lines include:

• Dairy Feed Premixes: Start, Grow, Prep, Max, Pro, Super, DCAD, Plus
• Poultry Feed Premixes: Max-500, Max-500M, Max-1000
• Feed Additives: TotalSel, TotalTuff, Acumen, Total Mag
• Other Species Premixes: Sheep/Goat Premix, Camel Premix, EquiPro Balance

These products are designed to improve livestock health, increase yield, and optimize feed conversion ratios.

Unique Selling Proposition (USP)

Total Nutrition differentiates itself through:

• Scientific Formulations: Backed by rigorous research and formulation science.
• Customization: Ability to create species-specific and condition-specific blends.
• Local and Global Expertise: Leveraging both domestic know-how and international collaborations for quality assurance.

Financials and Scale

While exact revenue figures are undisclosed, Total Nutrition's presence across Pakistan and its increasing export footprint signal robust financial health and operational scale. The company's multi-channel sales strategy includes B2B partnerships with large dairy and poultry farms and international clientele.

Shipment and Export Data

According to publicly accessible data from platforms such as ImportYeti and Volza:

• International Shipments: Export activities to Middle Eastern and Asian markets including UAE and Afghanistan.
• Product Volume: Notably high shipment volume for dairy premixes and TotalSel additive.
• Consistency: Monthly export patterns over the past two years indicate consistent demand.

Target Markets

• Domestic: Large-scale dairy farms, poultry integrators, and local veterinary distributors.
• International: Agri-nutrition sectors in the Middle East, Central Asia, and Africa, with rising demand from small to mid-scale livestock farms.

Capabilities and Infrastructure

• Manufacturing: Fully automated mixing and packaging lines meeting GMP standards.
• R&D: In-house lab for feed testing and formulation innovation.
• Quality Assurance: ISO-certified systems and third-party validations for all critical product batches.

Certifications and Compliance

• ISO 9001:2015: Quality Management System certified.
• HALAL Certification: Ensures product acceptability in Islamic countries.
• Veterinary Product Licensing: Fully licensed by the Government of Pakistan for veterinary feed supplement production.

Customer Testimonials

From social media and client feedback shared online:

“Our farm has seen a 20% increase in milk yield after switching to Total Nutrition’s dairy premix.” – Progressive Dairy Farmer, Punjab
“Max-500 really optimized our broiler feed performance with better weight gain and health.” – Poultry Integrator, Karachi

Recognitions and Achievements

• Innovative Product Launches: Recognized for introducing locally adapted DCAD and TotalTuff additives.
• Export Milestone: Featured in industry forums for opening markets in UAE and Afghanistan.
• CSR Initiatives: Regular participation in farmer education programs on animal health and nutrition.

Total Nutrition stands as a beacon of innovation and quality in Pakistan’s animal nutrition industry, consistently aligning its offerings with evolving livestock needs and international standards.