TRADE KINGS GROUP
Trade Kings Group is Zambia’s largest fast-moving consumer goods (FMCG) manufacturer, with a diverse portfolio of products spanning personal care, household essentials, food, and beverages. Established in 1995, the company has grown into a multinational corporation, serving markets across Africa, the Middle East, and beyond.
Core Business and Product Offerings
Trade Kings Group manufactures and distributes a wide range of consumer products under multiple renowned brands. The company’s portfolio includes:
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Laundry Care:
- Big Time Washing Powder
- Boom Hygiene Plus
- Judo Washing Powder
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Home Care:
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Personal Care:
- Heaven Beauty Soap
- Ivory Beauty Soap
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Confectionery:
- Bang Bang Ball Gums
- Super Roll Gums
- Amazon Monsta Bubble Joe
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Baked Goods:
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Dairy Products:
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Beverages:
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Food Products:
- D'lite Cereals, Snacks, Meals, Condiments, Baking Products
These products cater to millions of households across Africa and are available in retail chains, supermarkets, and local markets.
Unique Selling Proposition (USP)
- Largest FMCG Manufacturer in Zambia – Trade Kings leads multiple consumer product categories, including detergents, beauty soaps, and confectionery.
- International Market Presence – The company exports to over 20 countries, including South Africa, Zimbabwe, Botswana, Namibia, Kenya, and the UAE.
- Cutting-Edge Manufacturing Facilities – Equipped with state-of-the-art production lines to maintain high product quality and efficiency.
- Strong Brand Equity – Established brands such as Boom, Big Time, and Dairy Gold have a dominant market share.
- Commitment to Sustainability & Community Development – Invests in environmentally friendly production practices and social initiatives.
Financial and Market Performance
- Annual Revenue: Estimated at $500 million+ across multiple product segments.
- Production Capacity: Over 1 million metric tons of products manufactured annually.
- Market Share Leadership:
- Boom dominates the laundry detergent market in Zambia, Malawi, and Zimbabwe.
- Big Tree Beverages is a leading soft drink and dairy brand in Southern Africa.
- Export Volume Growth: Double-digit growth year-on-year, driven by expansion into East and West African markets.
Certifications and Compliance
Trade Kings ensures high product quality and regulatory compliance through international standards certifications, including:
- ISO 9001 – Quality Management System
- HACCP Certified – Food Safety & Hygiene Compliance
- ZABS Certified – Zambia Bureau of Standards accreditation
- Environmental Sustainability Practices – Focus on eco-friendly packaging and responsible sourcing
Target Market and Customer Base
Trade Kings Group caters to a broad customer base, including:
- Retail & Supermarkets – Products stocked in leading African retail chains such as Shoprite, Pick n Pay, and Spar.
- Wholesale Distributors – Bulk supply to importers and regional distribution centers.
- Institutional & Government Buyers – Supplying food and hygiene products for national procurement programs.
- Hospitality Industry – Partners with hotels, restaurants, and catering businesses for beverage and food supply.
Achievements and Recognition
- Zambia’s Largest FMCG Manufacturer, contributing significantly to national GDP and employment.
- Award-Winning Brands, including multiple accolades for Boom, Dairy Gold, and Big Tree Beverages.
- CSR Leadership, with significant investments in education, healthcare, and community empowerment.
- Active Participation in Global Trade Shows, including Gulfood, SIAL, and Africa Trade Expo.
Future Growth and Expansion
Trade Kings Group is focused on expanding its market reach and product portfolio through:
- Investment in New Production Facilities – Expanding processing and bottling plants to increase output.
- Entry into New Markets – Strengthening presence in West Africa, the Middle East, and Southeast Asia.
- Sustainable Innovations – Developing biodegradable packaging and green production solutions.
- Product Diversification – Exploring plant-based food products, functional beverages, and health-conscious FMCGs.
With a strong market presence, industry-leading brands, and continuous innovation, Trade Kings Group remains a dominant force in the African FMCG sector, committed to delivering quality products and improving consumer lives across the continent.
