PT. Mega Global Food Industry, popularly known through its flagship brand Kokola, is a distinguished Indonesian manufacturer and exporter of biscuits and wafers. Based in Gresik, East Java, the company has built a global reputation for quality, innovation, and large-scale manufacturing excellence across more than four decades.
Company Overview and History
Founded in 1973, PT. Mega Global Food Industry has evolved from a local biscuit company into a global food manufacturer with presence in over 50 countries. The company operates under the vision of “sharing happylicious moments,” reflecting its commitment to combining happiness, deliciousness, and quality in every product.
Core Product Categories
The company specializes in two primary categories:
-
Biscuits:
- Popular Products: Coconut Kukis, Narita Marie, Montego, Minibit, Blueberry Puff.
- Designed to meet consumer preferences across age groups with varying taste profiles.
-
Wafers:
- Flagship Lines: Chiko Wafer Stick, Majestic Wafer, Chocolatte Wafer, Wafer MixBerry, Majorico.
- Known for multi-layered crispiness, premium chocolate fillings, and export-grade shelf stability.
These products are produced using advanced baking technology and are compliant with both local and international food safety standards.
Manufacturing Capabilities
PT. Mega Global Food Industry operates one of the largest biscuit factories in Indonesia:
- Facility Size: Over 10 hectares of integrated production space.
- Daily Capacity: More than 100 metric tons of biscuits and wafers.
- Automation: Fully automated production lines with real-time monitoring and traceability systems.
- Certifications:
- Halal Certified by MUI
- ISO 22000 and HACCP Compliant
- BRC Food Safety Certified
- Sedex and SMETA audited for ethical sourcing and labor standards
The company integrates R&D, production, packaging, and warehousing into one seamless operation, ensuring end-to-end quality control.
Global Export and Trade Performance
According to trade intelligence from platforms such as Volza and ImportYeti:
- Countries Served: Over 50 export destinations including the United States, China, South Korea, the Philippines, Saudi Arabia, Nigeria, and Australia.
- Annual Export Volume: Estimated at 700+ containers per year.
- Distribution Channels: Retail chains, OEM partnerships, and private label manufacturing.
- Top Export Products: Chiko Wafer Stick and Coconut Kukis, known for long shelf life and strong brand recognition.
The company’s adaptability to regional taste preferences and compliance with international standards are key drivers of its export success.
Brand Portfolio
Kokola has developed a diversified brand portfolio catering to various market segments:
- Kokola: The umbrella brand symbolizing trust, quality, and innovation.
- Chiko: Specializing in wafer sticks and youth-targeted products.
- Majestic and Chocolatte: Focused on premium confectionery and gifting segments.
- Majorico, Montego, Minibit, Narita Marie, Blueberry Puff: Diverse offerings for value-conscious and mass-market consumers.
These brands are supported by consistent branding and marketing across digital and traditional channels.
Technology and Innovation
Kokola invests heavily in product development through:
- A dedicated in-house R&D center
- Consumer insights-led innovation cycles
- Enhanced packaging with QR code traceability and tamper-proof features
Their innovations focus on nutrition, shelf life extension, and sustainable packaging materials.
Digital Engagement and Media Presence
Kokola maintains a strong online and social media presence:
- YouTube Channel: Showcasing factory tours, recipes, and promotional campaigns.
- Instagram and TikTok: Actively engaging with younger demographics through product showcases and user-generated content.
- Influencer Partnerships: Used to amplify campaign reach and drive sampling engagement.
Prominent campaigns include “Kokola Factory Tour” and “Happylicious Moments” which together garnered millions of impressions online.
Recognitions and Awards
- Top 10 Indonesian Exporter for Processed Foods (Indonesia Trade Expo)
- Best Halal Food Manufacturer (Indonesia Halal Awards)
- Most Innovative Confectionery Brand (Asia Pacific FMCG Awards)
- ISO and BRC-certified exporter with consistent annual compliance renewals
These accolades demonstrate Kokola’s leadership in both product excellence and operational integrity.
Customer Testimonials and Impact
Testimonials from global distributors and retail partners include:
- “Kokola is among the most reliable suppliers we’ve worked with.”
- “Their wafers remain crisp and intact even in humid climates.”
- “Customizable packaging has helped us expand under our private label.”
These endorsements reflect Kokola’s ability to deliver consistency and value across diverse markets.
With a robust foundation in quality manufacturing, export readiness, and brand innovation, PT. Mega Global Food Industry is poised to continue leading Indonesia’s processed food industry on the global stage.
