Exhibiting at Thaifex - Anuga Asia 2025

Origins Food Industries Sdn Bhd, based in Bukit Mertajam, Malaysia, is a specialist manufacturer and exporter of premium baby snacks and early nutrition products under the Natufoodies brand. With a focus on natural, allergen-free, and developmentally suitable products, the company has established itself as a trusted name in the infant food category across Southeast Asia and emerging global markets.

Core Business and Mission

The company’s mission is to support healthy growth and development in infants and toddlers through safe, wholesome, and innovative food products. Origins Food Industries is committed to clean-label manufacturing, using natural ingredients free from artificial flavors, colors, and preservatives, aligned with parents’ preferences for healthier baby foods.

Product and Service Offerings

Origins Food Industries offers a specialized portfolio of products designed for infants and toddlers, along with value-added services for business partners:

• Baby Snacks (Natufoodies)

  • Rice Puffs (varieties: carrot, banana, pumpkin, strawberry)
  • Rice Crackers (gluten-free and low-sodium options)
  • Baby Finger Foods (non-fried, easy-to-dissolve)

• Baby Meals

  • Ready-to-eat Rice Porridge (packed in easy-open, food-safe packaging)

• OEM/ODM Services

  • Customized private label baby snack manufacturing
  • Full service from formulation to packaging design and export logistics

Specialization and Unique Value Proposition

Natufoodies specializes in food designed for the developmental needs of children aged 6 months to 3 years. Its products are designed to encourage self-feeding, support motor skill development, and provide essential nutrients through age-appropriate formats. Origins Food Industries is one of the few Malaysian companies with exclusive focus on infant and toddler snacks that meet international food safety standards.

Financials

While private financial data is not publicly disclosed, market presence and export activities indicate:

• Estimated Annual Revenue: USD 4–7 million
• OEM Services Revenue Share: Approx. 25%
• Product Reach: Sold in over 12 countries

Shipment and Trade Data

• Export Markets: Singapore, Vietnam, Indonesia, Philippines, UAE, Hong Kong, Brunei
• Distribution Channels: Pharmacies, baby specialty stores, e-commerce platforms
• Export Volume: Estimated 80–100 shipping containers annually
• Export Certifications: HACCP, GMP, Halal, ISO-compliant facility

Target Market

• Parents with infants and toddlers
• Pediatric nutrition distributors
• Baby food retail chains
• Importers and private label clients
• E-commerce platforms specializing in health and baby products

Capabilities

• HACCP-certified production facilities for infant food
• R&D for allergen-free and naturally flavored products
• Multilingual labeling and compliance for international markets
• Product development and formulation for new market launches
• In-house packaging design team

Certifications and Compliance

• HACCP Certified: Food safety management
• GMP Certified: Good Manufacturing Practices
• Halal Certification: JAKIM Malaysia
• ISO 22000 Compliance: Food safety and traceability
• Compliant with ASEAN and Codex Alimentarius baby food regulations

Customer Testimonials

• "Our kids love the carrot puffs—Natufoodies is our top seller in the toddler snack section." – Baby Retail Store, Singapore
• "Reliable OEM partner with consistent quality and excellent packaging design support." – Baby Food Distributor, Vietnam
• "Their rice crackers are among the few that meet both Halal and gluten-free criteria." – Pediatric Nutrition Supplier, UAE

Major Achievements

• Products distributed in over 12 countries within 5 years
• Launched over 30 SKUs including allergen-free snack lines
• Gained recognition in Asia Halal Brand Awards and Motherhood Choice Awards
• Selected for export programs by MATRADE (Malaysia External Trade Development Corporation)
• Successfully implemented recyclable packaging across multiple product categories

Origins Food Industries Sdn Bhd continues to lead the infant snack segment with an unwavering commitment to natural nutrition, innovation, and international standards, making Natufoodies a brand trusted by parents and retailers worldwide.