Exhibiting at International Food & Drink Event (IFE) 2025

Halitlar Food Co., headquartered in Gaziantep, Turkey, is a diversified FMCG company specializing in the manufacturing, distribution, and export of personal care, household, and food products. With a focus on hygiene, quality, and affordability, Halitlar has built a strong international reputation, supplying to over 30 countries across Europe, Asia, Africa, and the Middle East. The company operates under the mission of delivering innovative and reliable products that cater to everyday consumer needs.

Core Business and Product Portfolio

Halitlar Food Co. operates in multiple consumer goods segments, including baby care, adult care, beverages, personal hygiene, and home cleaning products. Its diverse portfolio enables it to cater to a broad demographic and geographic range.

Key Product Categories:

• Baby Care:

  • Disposable baby diapers
  • Wet wipes

• Adult Care:

  • Adult diapers
  • Incontinence products

• Beverages:

  • Energy drinks under private label and OEM supply

• Personal Care & Hygiene:

  • Bar soaps, liquid soaps
  • Sanitary pads, toilet papers
  • Detergents and liquid cleaners

• Household Cleaning:

  • Dishwashing liquids, surface cleaners
  • Cleaning tools and accessories

Brands

Halitlar manages and distributes a series of in-house and private-label brands recognized for their value and effectiveness:

• Bumble – Baby and hygiene care products
• Dr. Potent – Household cleaning and sanitation range
• Max Fly – Energy drinks and beverages

These brands are strategically positioned in competitive pricing brackets while maintaining EU and Gulf-standard product quality.

Manufacturing Capabilities

Halitlar’s vertically integrated supply chain and production capabilities enable it to offer flexible, high-volume manufacturing across its product categories. Their production facilities in Gaziantep are equipped to handle large-scale OEM and private-label orders, enabling fast lead times for international clients.

• Production Area: Over 15,000 sqm
• Production Capacity:
  • Wet wipes: Over 50 million packs/year
  • Diapers: 30 million units/year
  • Beverages: 20 million cans/year

Export and International Reach

Halitlar has a strong global distribution network and has focused on expanding its export operations through strategic partnerships and trade exhibitions.

• Export Regions: Middle East, North Africa, Central Asia, Eastern Europe, Sub-Saharan Africa
• Export Volume (2023): Estimated over 600 containers of hygiene and cleaning products
• Top Importing Countries: Iraq, Libya, Georgia, Somalia, Azerbaijan

Data from Volza and ImportYeti confirm consistent international shipment activity with a growing footprint in FMCG import hubs.

Certifications and Regulatory Compliance

Halitlar emphasizes product safety, hygiene, and environmental responsibility. It complies with multiple international standards to ensure its products meet stringent regulatory and consumer expectations.

• ISO 9001:2015 – Quality Management System
• ISO 22716 – Good Manufacturing Practices for Cosmetics
• CE Marking – For applicable products in European markets
• Halal Certification – For personal care and beverage items

Infrastructure and Logistics

• Warehousing: Central warehouse in Gaziantep with advanced inventory tracking
• Logistics Partners: Collaborations with leading freight and distribution firms ensure efficient cross-border delivery
• Custom Formulations: In-house R&D team supports clients with tailored formulations and private labeling

Target Market

Halitlar targets:

• Large retail chains
• Distributors and importers
• Hospitals and healthcare providers
• Wholesalers seeking white-label solutions
• Government and aid supply tenders in developing regions

The flexibility of the company’s product lines, including custom branding, has made Halitlar a preferred OEM partner for numerous businesses worldwide.

Marketing and Customer Feedback

While the company maintains a low public profile on mainstream social media platforms, customer and partner feedback on B2B platforms like EWorldTrade and ExportHub has emphasized Halitlar's reliable delivery timelines, competitive pricing, and product durability.

“We’ve been importing wet wipes and diapers from Halitlar for three years now. The product quality is consistent and appreciated by our retail clients.”
— Regional Distributor, Georgia

“Halitlar’s ability to adapt to our custom product needs helped us scale our hygiene business in East Africa.”
— FMCG Importer, Kenya

Strategic Assets and Competitive Advantages

• Diversified Product Line – Serving multiple high-demand FMCG categories
• OEM/Private Label Expertise – Ideal partner for international wholesalers and retailers
• Aggressive Export Strategy – Focus on emerging markets with high consumption of hygiene products
• Affordable Innovation – Balancing product functionality with economic pricing

Catalog and Product Documentation

Halitlar maintains updated brochures to support procurement and product visibility for international buyers:

• Halitlar Catalogue – General Product Line (PDF)
• Halitlar Food Catalogue – Beverages and Consumables (PDF)

With an increasing footprint in the hygiene, cleaning, and food segments, Halitlar Food Co. is poised to continue its upward trajectory, leveraging Turkey’s strategic trade position and manufacturing excellence.