Exhibiting at Middle East Poultry Expo 2025

Trouw Nutrition USA, LLC is a leading manufacturer and distributor of innovative animal nutrition solutions, headquartered in Highland, United States. A subsidiary of Nutreco—part of SHV Holdings—Trouw Nutrition operates globally, leveraging over 90 years of expertise in feed technology, animal nutrition, and digital farming solutions.

Core Business Areas

Trouw Nutrition USA specializes in several critical areas of animal nutrition:

• Companion Animal Nutrition: Offering custom premixes, nutrient blends, and specialty ingredients tailored for pet food manufacturers.

• Feed Additives: Supplying a broad portfolio of vitamins, minerals, organic trace minerals, enzymes, and probiotics designed to support animal health and performance.

• Young Animal Nutrition: Renowned for its Milkivit and Sprayfo lines, this division provides high-quality milk replacers and calf starters that are backed by extensive R&D.

• Digital Solutions: Platforms like NutriOpt and MyNutriOpt deliver precision nutrition through data analysis and feed optimization, enhancing farm productivity and animal well-being.

Specialisation and Core USP

Trouw Nutrition USA sets itself apart with a science-driven approach to animal nutrition. Their unique combination of on-farm expertise, innovative feed technology, and precision farming tools ensures consistent, measurable improvements in animal health and growth rates. The company invests heavily in research and development, operating several research centers and forming strategic partnerships with academic institutions.

Their proprietary systems, such as the NutriOpt precision feeding model, enable farmers to make data-informed decisions that optimize nutrient delivery and minimize waste, reducing both environmental impact and cost.

Financial Performance

Trouw Nutrition, as part of the broader Nutreco group, reported revenues exceeding EUR 6 billion in 2023. Although country-specific financials are not disclosed publicly, Trouw Nutrition USA is a key revenue contributor, particularly in the segments of pet nutrition and young animal feed solutions.

• Global Revenue (Nutreco): EUR 6.1 billion (2023)
• R&D Investment: Approx. EUR 50 million annually

Shipment and Export Records

Trade data platforms like ImportYeti indicate that Trouw Nutrition USA engages in consistent export activity to regions including Latin America, Canada, and parts of Europe:

• Annual Shipments: Over 2,000 consignments globally
• Primary Exports: Milk replacers (Milkivit, Sprayfo), premixes, and feed additives
• Export Clients: Large-scale dairy farms, pet food producers, and agricultural cooperatives

Target Markets

Trouw Nutrition USA services a diverse client base across multiple sectors:

• Pet food manufacturers
• Commercial dairy and poultry farms
• Animal feed mills and integrators
• Veterinary and animal health professionals

Capabilities

The company maintains state-of-the-art production and research facilities across the United States and integrates digital technologies to optimize feed formulation, raw material procurement, and performance tracking. Key capabilities include:

• On-site analytical labs for nutrient profiling
• Digital platforms like MyNutriOpt and Selko protocols
• Technical services for feed formulation and animal health diagnostics

Certifications and Compliance

Trouw Nutrition USA adheres to rigorous quality and safety standards. Their facilities are certified by multiple international and industry-specific bodies, including:

• FAMI-QS: Feed safety management
• ISO 22000: Food safety management systems
• GMP+: Good Manufacturing Practices for feed
• FDA-compliant: Approved under U.S. Food and Drug Administration guidelines

Customer Testimonials

“Trouw Nutrition USA has elevated our dairy operations through their custom calf nutrition solutions. Their technical team is proactive and responsive—critical to our success.” — Midwest Dairy Co-op, Minnesota

“NutriOpt gives us insights we never had before. We’ve reduced feed costs and improved weight gain metrics consistently.” — Swine Producer, Illinois

Major Achievements

• Launched NutriOpt On-site Adviser, a mobile tool for on-farm feed analysis
• Developed Milkivit ONE, a patented calf milk replacer mimicking maternal milk
• Recipient of multiple Innovations in Animal Nutrition Awards at international expos
• ChickCare 0-4, their early-life poultry nutrition program, demonstrated 12% improvement in chick viability based on internal trials

Trouw Nutrition USA continues to lead the evolution of animal nutrition by combining innovation, science, and on-farm practicality to meet the growing demand for sustainable and efficient livestock production.