United Exports is a vertically integrated horticultural company headquartered in Canning Vale, Western Australia, recognized globally for its innovation in fruit breeding, production, and export. Best known for its premium blueberry brand OZblu®, United Exports operates across the full agricultural value chain—from varietal development to global market distribution—ensuring quality, consistency, and year-round supply.
Company Overview
Founded in 2002, United Exports has evolved into a global horticultural powerhouse with production operations in Australia, South Africa, Namibia, and Zimbabwe, and export markets across Asia, Europe, North America, and the Middle East. The company focuses on high-value fruit crops with an emphasis on proprietary genetics and sustainable farming practices.
Its flagship blueberry brand OZblu® has redefined global blueberry standards by offering larger, firmer, and sweeter berries through next-generation varietal innovation. United Exports also develops and markets OZPeach® stone fruit and holds global breeding rights for other high-performing cultivars including the Shasta® almond.
Core Business
United Exports operates under a fully integrated model covering:
- Proprietary varietal breeding and licensing
- Production via company-owned and partner farms
- Post-harvest processing and cold chain logistics
- Global export and marketing operations
This integrated approach allows for end-to-end quality control and supply chain traceability, enhancing market confidence and consumer satisfaction.
Product Offerings
1. Blueberries (OZblu®)
- Exclusive OZblu® varieties bred for size, firmness, and shelf life
- Cultivated across multiple continents for year-round supply
- Higher Brix levels (sugar content) and reduced acidity for superior taste
- Shipped to over 30 countries globally
2. Stone Fruit (OZPeach® & low-chill cherries)
- Low-chill peaches and nectarines suited to warmer climates
- Consistent size, color, and flavor meeting premium retail standards
- Early ripening cultivars reduce seasonal risks and expand harvest windows
3. Almonds (Shasta® variety)
- High-yielding, self-fertile, early blooming variety
- Suited to climates beyond traditional almond regions
- Marketed for superior kernel size and shell integrity
4. Other Fruits & Vegetables
- Includes table grapes, strawberries, cherries, kiwifruit, mangoes, mandarins, oranges, melons, pears, persimmons, plums
- Also supplies vegetables such as capsicum and carrots
Unique Selling Proposition (USP)
- Exclusive ownership of OZblu® genetics—notably improved post-harvest shelf life and travel resilience
- Proprietary breeding programs with elite cultivars designed for global adaptability
- Year-round production calendar achieved through multi-hemisphere operations
- Fully controlled cold chain and export logistics to over 30 countries
- Commitment to regenerative agriculture, biodiversity, and soil health
Financial and Trade Data
Though privately held, United Exports' trade footprint and partnerships reflect substantial commercial activity:
- Over 12,000 tons of OZblu® blueberries shipped annually
- Active in more than 30 global markets, including China, UAE, UK, EU, and Southeast Asia
- Signed strategic export agreements with major retail chains and importers
- South Africa's leading exporter of premium blueberries through joint ventures
In 2021, United Exports secured legal protections for OZblu® genetics in over 25 countries, reinforcing its dominance in proprietary varietal licensing.
Target Markets
United Exports serves a diversified global clientele:
- Large-scale supermarket retailers (e.g., Tesco, Woolworths, Carrefour)
- Wholesale importers and fresh produce distributors
- E-commerce and direct-to-consumer fresh fruit platforms
- Global licensing partners and franchise growers
Its products are particularly attractive to high-end markets prioritizing shelf life, fruit uniformity, and taste consistency.
Capabilities
- Multi-country farm network: Australia, South Africa, Namibia, Zimbabwe
- Advanced R&D breeding stations and nurseries
- Packhouses equipped with automated sorting and cold chain systems
- Agronomic and supply chain tech integration (real-time harvest data, traceability apps)
- Licensing and IP management for genetics commercialization
Certifications and Compliance
- GlobalG.A.P. certified farms
- GRASP, Sedex, BRC compliance for ethical and food safety standards
- Plant Breeders’ Rights (PBR) protection for OZblu® and OZPeach® varieties
- Compliant with phytosanitary and residue standards for all major export markets
Recognitions and Partnerships
- Finalist in the Asia Fruit Awards for innovation in horticultural branding
- Partnered with University of Queensland and other institutions on plant science research
- Recognized by Hort Innovation Australia for its export leadership
- OZblu® brand endorsed by top chefs and foodservice platforms in premium sectors
Testimonials
Retailers and distribution partners have praised OZblu® blueberries for:
- Exceptional firmness and flavor retention
- Consistency in presentation and low post-arrival shrinkage
- High consumer repurchase rates and brand recognition
Grower partners cite United Exports’ technical support and market access as key benefits of long-term collaboration.
Achievements
- Developed the world's first commercial low-chill blueberry suited for subtropical climates
- Successfully registered and licensed OZblu® varieties in more than 25 countries
- Achieved year-round retail shelf presence for OZblu® in both hemispheres
- Built one of the largest proprietary blueberry breeding pipelines outside North America
United Exports continues to shape the future of fresh produce with a focus on varietal innovation, sustainability, and global quality leadership through its OZblu® and OZPeach® brands.