Exhibiting at Asia Fruit Logistica 2025

The USA Pavilion, organized by B-FOR International, is a premier exhibition platform designed to promote U.S. companies at global trade shows. Acting as a centralized hub for American innovation and commerce, the USA Pavilion enables U.S. businesses—especially small and medium enterprises (SMEs)—to access international markets, showcase their products and services, and build strategic global partnerships.

Organization Overview

B-FOR International, headquartered in the United States, manages the USA Pavilion at major international exhibitions across diverse industries including food and beverage, agriculture, healthcare, defense, and technology. By coordinating U.S. national participation at key trade fairs, the USA Pavilion boosts the visibility and competitiveness of American brands in high-potential overseas markets.

The Pavilion is widely recognized for its strong branding, logistical efficiency, and value-added support services that reduce the barriers to international exhibiting for U.S. firms.

Mission and Objectives

• Promote American products and services in global markets through strategic exhibition participation
• Provide turnkey solutions that simplify international trade show logistics for U.S. exporters
• Facilitate B2B matchmaking between U.S. companies and global buyers, distributors, and partners
• Represent U.S. innovation and quality standards in foreign trade fairs under a unified national brand

Core Services

1. Trade Pavilion Management

• Designs, constructs, and manages USA-branded pavilions at leading international exhibitions
• Includes shared lounge spaces, meeting rooms, hospitality, and branding elements
• Hosts dozens of U.S. companies per event, maximizing collective presence and impact

2. Full-Service Exhibitor Support

• Handles all logistics including space booking, customs coordination, booth design, and freight forwarding
• On-site support staff manage operations, translation, and emergency coordination
• Provides pre-event marketing and PR amplification for participant companies

3. Government and Industry Coordination

• Works with U.S. government agencies including:
  • U.S. Department of Commerce
  • U.S. Department of Agriculture (FAS)
  • State trade agencies
  • Industry associations (e.g., USDEC, USA Poultry & Egg Export Council)
• Aligns Pavilion participation with export promotion initiatives and government programs

Event Presence and Scale

• Organizes USA Pavilions at over 30 international trade shows annually
• Focus markets include:
  • Europe (Germany, France, Netherlands)
  • Asia (China, Japan, South Korea, UAE)
  • Middle East & Africa
  • Latin America

Examples of trade shows include:

• SIAL (Paris, China, Middle East)
• ANUGA (Cologne)
• Gulfood (Dubai)
• FHC China (Shanghai)
• Arab Health (Dubai)
• World Defense Show (Riyadh)

Each Pavilion showcases American products in a branded environment that emphasizes U.S. excellence, safety standards, innovation, and quality.

Unique Selling Proposition (USP)

• Offers turnkey exhibition solutions for new-to-export and experienced companies alike
• Serves as an official platform for U.S. national presence, enhancing credibility and reach
• Supports SMEs in navigating international trade show complexity
• Boosts return on investment (ROI) through high-visibility booth placement and pre-qualified attendee engagement
• Provides sector-specific customization, ensuring alignment with industry trends and buyer expectations

Target Stakeholders

• U.S. exporters and manufacturers across food, agriculture, technology, healthcare, and defense
• State economic development agencies and trade offices
• Trade promotion agencies and associations
• Foreign buyers and distributors seeking U.S. products

Capabilities

• Global trade show logistics and execution experience since the 1990s
• In-house booth design, freight forwarding coordination, and trade compliance expertise
• Digital tools for exhibitor management, including pre-show briefing portals and post-show lead tracking
• Proven success in organizing country-level pavilions with 20–100+ exhibitors per event

Certifications and Standards

• Compliant with UFI (Global Association of the Exhibition Industry) best practices
• Aligned with U.S. Commercial Service Gold Key and International Buyer Program events
• Adheres to host country and venue regulations including health and safety protocols

Recognitions and Partnerships

• Selected by USDA Foreign Agricultural Service (FAS) as Pavilion partner for major international food shows
• Recognized by U.S. embassies and consulates worldwide as a preferred organizer of U.S. delegations
• Collaborates with American Chambers of Commerce, USAEDC, and sector-specific councils

Testimonials

Participating U.S. exhibitors have credited the USA Pavilion with:

• Reducing costs and administrative burdens of international exhibiting
• Opening new export channels through in-show B2B matchmaking
• Enhancing brand credibility through association with the U.S. national brand
• Receiving support that exceeds independent exhibition participation ROI

Achievements

• Facilitated the international debut of over 1,000 U.S. companies in the last decade
• Helped U.S. exhibitors secure tens of millions of dollars in trade deals through Pavilion shows
• Expanded Pavilion presence in emerging markets including Southeast Asia, North Africa, and the Gulf
• Continuously ranked among the most visited national pavilions at multi-national trade expos

The USA Pavilion, organized by B-FOR International, remains a strategic vehicle for American businesses aiming to succeed in the global marketplace—delivering access, exposure, and opportunity under one trusted banner.