V & K Pineapple Canning Co., Ltd., established in 1992 and headquartered in Ratchaburi, Thailand, is a premier manufacturer and exporter of canned and processed tropical fruits and vegetables. With over three decades of industry presence, the company has cemented its reputation as a key player in the global processed fruit sector, specializing in pineapple-based products.
Core Business and Product Offerings
The company’s core operations revolve around the manufacturing and export of a comprehensive range of high-quality tropical fruit products. Its product portfolio includes:
- Canned Fruits: Pineapple Slice, Pineapple Chunk, Tidbit/Pieces, Dice, Broken Slice (Hand/Machine Cut), Coarse Crush, Papaya Chunk/Tidbit, Mango Slice, and Tropical Fruit Cocktail.
- Juice Concentrates: Frozen Pineapple Juice Concentrate and Aseptic Pineapple Juice Concentrate.
- Canned Vegetables: Whole Kernel Sweet Corn (Brine/Vacuum Packed), Cream Style Corn, and Whole Baby Corn.
- Dehydrated Fruits: Pineapple, Papaya, Mango, and Guava.
These products are primarily exported under the proprietary brands Khiri and Chaophaya.
Specialization and Unique Selling Proposition (USP)
V & K Pineapple stands out due to its vertically integrated supply chain and strategic location in Thailand’s fertile agricultural zone. This enables the company to ensure consistent quality and traceability from farm to can. Their specialization in pineapple processing, backed by advanced machinery and stringent quality controls, has earned them the moniker “Pineapple Master” in export markets.
The company’s production facilities are equipped to produce a wide variety of fruit cuts and packaging options, catering to diverse market demands across foodservice, retail, and industrial sectors.
Financials and Market Footprint
Though private and hence not required to publicly disclose financial data, V & K Pineapple’s sustained export volumes suggest robust operational scale. According to third-party trade databases like Volza and ImportYeti:
- The company has shipped over 5,000 international consignments in the past five years.
- Primary markets include the United States, Europe (Germany, Netherlands), Middle East, and Asia.
- Major recurring buyers include global food distributors and retailers.
Capabilities and Infrastructure
V & K Pineapple operates a modern production facility in Ratchaburi, compliant with international food safety and quality standards. Key capabilities include:
- High-capacity canning and aseptic filling lines.
- On-site cold storage and warehousing.
- In-house R&D for product development and customization.
Certifications and Compliance
The company adheres to global food safety and quality protocols. Notable certifications include:
- BRC (British Retail Consortium) Global Standard for Food Safety
- ISO 9001:2015 Quality Management System
- HACCP (Hazard Analysis and Critical Control Points)
- Halal Certification
These certifications underscore the company’s commitment to international compliance, making it a trusted supplier for multinational buyers.
Customer Testimonials and Market Recognition
While direct testimonials are proprietary, the company enjoys recurring procurement partnerships with reputed food importers and private label operators, a testament to its reliability and product quality. The brand’s recognition as a preferred Thai pineapple exporter further validates its strong market standing.
Major Achievements
- Over 30 years of uninterrupted exports and international trade.
- Successfully diversified product line from pineapples to include papaya, mango, corn, and guava.
- Established long-term supply chains in over 40 countries.
- Featured in various international food expos and Thai government export promotion campaigns.
V & K Pineapple Canning Co., Ltd. continues to evolve with market trends, consistently investing in technology, sustainability, and product innovation to maintain its leadership in tropical fruit processing.
