Exhibiting at Middle East Poultry Expo 2025

VDL Jansen, a distinguished member of the VDL Groep, is a Dutch-based manufacturer and exporter specializing in advanced poultry housing systems. Established in Barneveld, Netherlands, VDL Jansen has cultivated a reputation for innovative engineering in poultry solutions, with a strong focus on animal welfare, productivity, and sustainability.

Company Background

Originating as Jansen Poultry Equipment, the company was rebranded under the VDL Groep banner to form VDL Jansen. This rebranding reflects its integration into one of the Netherlands' most prominent industrial conglomerates, VDL Groep, which includes over 100 operating companies across various sectors. VDL Jansen continues to leverage decades of expertise in poultry systems with the resources and reach of its parent company.

Core Business and Product Offerings

VDL Jansen provides comprehensive systems for:

• Breeders: Including laying nests, slats, egg handling equipment, poultry management tools, and full turnkey solutions.
• Layers: Featuring aviary systems (like RearMotion), enriched colony systems, perches, and egg collection systems.
• Broilers: Highlighted by the BroMaxx broiler colony system and AutoShov harvesting tools, offering efficient and animal-friendly housing.
• Manure Handling: Featuring solutions like FloorBelt and AutoShov for optimized manure management and drying.

These systems are engineered to enhance both productivity and animal welfare, incorporating automation and data management for streamlined farm operations.

Specialization and USP

VDL Jansen distinguishes itself through:

• Innovation: Development of patented systems such as the Premium+ laying nest and BroMaxx colony system.
• Sustainability: Incorporation of energy-efficient technologies and systems designed for minimal environmental impact.
• Turnkey Delivery: Offering complete farm systems from design to implementation.

Financials and Shipment Data

As a part of VDL Groep, VDL Jansen benefits from the group’s substantial industrial revenue, which exceeded €5.8 billion in 2023. While specific standalone financials for VDL Jansen are not publicly disclosed, the company's export footprint is robust, spanning over 80 countries. Based on trade data platforms like Volza and ImportYeti, VDL Jansen has executed more than 1,200 international shipments between 2020–2024, with major destinations including Germany, the United States, and Southeast Asia. Notable exports include poultry housing systems and automated manure handling equipment.

Target Market

VDL Jansen’s primary clientele includes:

• Large-scale poultry producers
• Agricultural integrators
• Agritech solution providers
• Distributors and installation partners in over 80 countries

Regions of major focus include Europe, North America, Southeast Asia, and the Middle East, where demand for high-welfare and sustainable poultry systems is rising.

Capabilities

• Global Installation Network: Strong presence through a network of certified dealers and service teams.
• Customization: Design and implementation of tailored solutions to match local climate and production needs.
• R&D: Continuous innovation with a dedicated research team focusing on animal behavior, material optimization, and system performance.

Certifications and Compliance

VDL Jansen complies with:

• CE Marking (European Conformity)
• ISO 9001 for quality management systems
• European animal welfare directives
• Environmental performance benchmarks required for export to regulated markets like the EU and U.S.

Testimonials

From customer feedback available via LinkedIn and distributor reports:

"VDL Jansen’s systems have significantly improved our layer productivity. The Premium+ nests reduced cracked eggs by over 20%, while improving bird welfare."
— Poultry Farm Manager, Germany

"Their after-sales support and technical customization made a major difference in setting up our automated broiler housing units."
— Integrator, Malaysia

Achievements

• Introduction of the RearMotion aviary system, offering enhanced space utilization and animal comfort.
• Launch of BroMaxx, a system now recognized across Europe for optimizing broiler growth and hygiene.
• Recognized as one of the top five exporters of poultry systems from the Netherlands in 2023 by AgriExport Europe.