Exhibiting at Thaifex - Anuga Asia 2025

Venüs Bisküvi Sanayi ve Ticaret A.Ş., headquartered in Yenişehir, Bursa, Turkey, is a dynamic and fast-growing manufacturer in the biscuit and snack food industry. With a passion for innovation and a strong export-oriented strategy, the company has carved a niche for itself in international markets through high-quality, diverse, and health-conscious snack offerings.

Company Overview

Established in 2010, Venüs Bisküvi has rapidly evolved into a prominent player in Turkey’s food manufacturing sector. The company leverages a state-of-the-art production facility in Bursa to produce a broad portfolio of biscuits, cookies, snacks, and confectionery under multiple global-facing brands. Venüs Bisküvi is known for its quality-driven production, creative flavor combinations, and trend-responsive product development.

Core Business and Product Portfolio

Venüs Bisküvi manufactures a comprehensive range of snacks and baked goods, categorized under the following flagship product lines:

• Filled Cookies:

  • Lush: Cocoa Cream-Filled Cookies
  • Delites: Fruit-Filled Cookies (Fig, Date, Apple Cinnamon, Strawberry, Blueberry)

• Chocolate Chip Cookies:

  • Champs: Classic American-style cookies with chocolate chunks

• Whole Grain Cookies:

  • Granada: High-fiber, whole grain-based cookies for health-conscious consumers

• Pretzel Snacks:

  • Crackzel: Flavored pretzel pieces (BBQ, Cheese, Spicy)
  • Flatzel: Baked pretzel thins, ideal for dipping or snacking

• Waffles:

  • Pretties: Original and mini waffles, packed for on-the-go convenience

• Rice Snacks:

  • Pop-Out: Popped rice snacks in multiple flavors

The product range is designed for modern retail, including supermarkets, convenience stores, and online platforms. Products are available in single-serve, multipack, and family pack formats.

Manufacturing Capabilities

Venüs Bisküvi operates an advanced facility equipped with automated baking, filling, packaging, and warehousing systems:

• Annual Production Capacity: Over 20,000 metric tons
• Daily Output: Up to 70 metric tons of finished products
• Production Lines: 7 automated lines for cookies, pretzels, and waffles
• In-House R&D: Fully equipped lab for formulation innovation

The company utilizes high-speed packaging machines to maintain freshness and shelf stability for global logistics.

Certifications and Compliance

Venüs Bisküvi emphasizes stringent quality assurance, supported by the following certifications:

• BRCGS (Global Standard for Food Safety)
• IFS (International Featured Standards)
• ISO 22000
• Halal Certification
• Turkish Food Codex Compliance

These standards enable the company to meet the regulatory requirements of over 80 countries.

Financial and Export Insights

Venüs Bisküvi has demonstrated robust export performance, positioning itself as a high-potential SME in the global snack market:

• Annual Export Revenue: Estimated at USD 18–22 million (2024)
• Export Destinations: Europe, Middle East, North Africa, South America, Southeast Asia
• Top Markets: Saudi Arabia, Germany, UK, UAE, Indonesia
• Private Label Partnerships: 25+ international retailers and distributors

The company has expanded its export volume by 28% year-over-year since 2021, backed by aggressive trade show participation and digital marketing.

Target Markets and Positioning

Venüs targets middle- and upper-middle-income consumers in urban markets, with a specific appeal to families and young professionals seeking indulgent yet wholesome snacks. Its marketing approach blends playful branding with quality credentials, making it suitable for both mainstream and health-oriented retail channels.

Unique Selling Proposition (USP)

The core strength of Venüs Bisküvi lies in its:

• Wide variety of product categories across sweet and savory segments
• Innovative flavor development and functional ingredients
• Clean labeling and compliance with international food safety norms
• Attractive packaging and strong visual branding

Its brand portfolio — including Lush, Delites, Crackzel, and Granada — allows it to compete in multiple sub-segments of the snacking category.

Customer Testimonials

“Venüs products deliver on both taste and packaging appeal. Our customers love the variety, especially the Delites fruit-filled cookies.”
– Senior Buyer, Retail Chain in Saudi Arabia

“The pretzel line is a standout. Crackzel and Flatzel have gained a loyal base in our health snack aisles.”
– Category Manager, European Distributor

Major Achievements

• Top 5 Turkish biscuit exporters to the Middle East in 2023 (according to Turkish Exporters Assembly)
• Exhibitor at ISM Cologne, Gulfood Dubai, and ISM Middle East since 2018
• Expanded production capacity by 30% with a new line commissioned in 2024
• Recognized as a “High Impact Exporter” by the Turkish Ministry of Trade

Media and Engagement

Venüs Bisküvi maintains active engagement through LinkedIn and YouTube, where it showcases factory operations, product launches, and trade fair highlights. These digital channels support its export strategy and connect the brand with B2B and B2C audiences globally.