Exhibiting at Asia Fruit Logistica 2025

The Vietnam Fruit & Vegetables Association (Vinafruit) is the national-level socio-professional organization representing the interests of Vietnam's fruit and vegetable sector. Founded to support the sustainable growth and international competitiveness of Vietnam’s horticultural industry, Vinafruit plays a vital role in connecting growers, exporters, processors, cooperatives, researchers, and government bodies.

Core Mission and Activities

Vinafruit’s mission centers on advancing the production, processing, and export of Vietnamese fruits and vegetables through:

• Policy advocacy and industry representation
• Technical support and training for growers and exporters
• Trade promotion and international cooperation
• Research collaboration and market intelligence sharing
• Quality and standards improvement

As a non-profit organization, Vinafruit acts as a bridge between government authorities and the private sector, ensuring the voices of local producers and exporters are reflected in policy and trade development.

Industry Representation

As of 2025, Vinafruit represents over 150 member entities, including:

• Fresh produce exporters
• Fruit and vegetable processing companies
• Provincial agricultural departments
• Cooperatives and farming associations
• Agricultural input suppliers and technology providers

Membership is geographically diverse, covering key production hubs such as the Mekong Delta, Central Highlands, Red River Delta, and Southeastern Vietnam.

Industry Impact and Market Insights

Vietnam’s fruit and vegetable industry has experienced significant export growth in the last decade. According to data from the Ministry of Agriculture and Rural Development (MARD) and Vinafruit reports:

• Vietnam’s fruit & vegetable exports reached over USD 5.6 billion in 2023, a 14.3% increase year-over-year.
• China remains the largest export market, accounting for more than 60% of total value.
• Other key markets include the U.S., South Korea, Japan, EU, and Middle East.
• Top exported fruits: dragon fruit, mango, banana, durian, longan, lychee, jackfruit
• Export potential is rising for processed and frozen fruit segments, especially in Korea and Japan.

Vinafruit collaborates closely with the General Department of Customs to track market trends and share data-driven insights with its members.

Key Services and Programs

Trade Promotion

• Organizes national pavilions and B2B matchmaking events at international trade shows such as Fruit Logistica (Germany), Asia Fruit Logistica (Hong Kong), and Thaifex (Thailand).
• Coordinates export delegations and buyer-seller meetings.
• Assists members in complying with SPS/TBT regulations in key export markets.

Technical Support

• Conducts workshops and training on VietGAP, GlobalGAP, HACCP, and organic certification.
• Provides guidance on post-harvest handling, cold chain management, and value-added processing.

Policy Engagement

• Works with MARD, MOIT, and other ministries to advocate for favorable policies, subsidies, and infrastructure investment for the horticulture sector.
• Contributes to regulatory framework development for geographical indications, plant quarantine, and pesticide management.

Market Development

• Publishes regular market bulletins and export reports.
• Supports branding initiatives for Vietnamese fruit in global markets.
• Partners with research institutions for R&D on high-yield, climate-resilient fruit varieties.

Certifications and Collaboration

Vinafruit itself is not a certifying body but facilitates and supports members in acquiring necessary international certifications including:

• VietGAP and GlobalGAP
• HACCP and ISO standards
• Organic certifications (EU, USDA)
• Fair Trade and Rainforest Alliance (for select members)

Collaborates with global organizations including:

• Food and Agriculture Organization (FAO)
• International Trade Centre (ITC)
• GIZ (Germany)
• ASEAN Fruit & Vegetable Network

Major Achievements

• Played a key role in opening the durian export channel to China under official quota in 2022, leading to a major surge in exports.
• Supported over 30 companies in achieving GlobalGAP and organic certifications in the last 3 years.
• Developed a national traceability system pilot program in coordination with MARD for mango and longan exports.
• Organized Vietnam’s first national pavilion at Asia Fruit Logistica 2019 with over 50 participating enterprises.

Future Outlook

With Vietnam aiming to become a leading global supplier of tropical fruits, Vinafruit is expanding its strategic focus to include:

• Digital transformation for traceability and export documentation
• Sustainability practices and climate adaptation programs
• High-tech agricultural zone advocacy
• Enhanced public-private partnership for infrastructure investment

Vinafruit continues to serve as the cornerstone institution guiding Vietnam's fruit and vegetable sector toward global competitiveness, sustainability, and resilience.