Exhibiting at CMPL Expo 2025

Village Food Products, operating under the brand name Harappa, is a traditional Indian food manufacturer renowned for its high-quality tapioca sabudana papads. Based in Salem, Tamil Nadu, the company draws on India’s rich culinary heritage to offer products that combine traditional recipes with modern packaging and safety standards.

Company Overview

Village Food Products was established with a focus on preserving the essence of traditional Indian snacks while ensuring hygienic, scalable, and quality-driven production. The brand “Harappa” reflects their commitment to ancient culinary roots and sustainable, natural food production.

Core Business and Product Portfolio

The company’s primary focus is the production and retail of premium tapioca sabudana papads, catering to both domestic and export markets. Its unique offerings include:

• Tapioca Sabudana Papads:
  • Original Jeera
  • Creamy Onion
  • Spicy Masala
  • Chilli Potato
  • Fresh Pepper
  • Vrat Ka Sabudana Papad (Fasting variant)

These papads are prepared using time-tested methods and sun-drying techniques to preserve taste and texture, and are 100% vegetarian and gluten-free.

Specialization and USP

Village Food Products has carved a niche in the Indian snack industry with its specialization in:

• Traditional, handmade sun-dried papads
• Use of tapioca and sabudana sourced from local farms
• No artificial preservatives or colors
• Variants suitable for religious fasting (Vrat)

Their Vrat Ka Sabudana Papad is particularly popular during religious festivals and fasting periods, giving them an edge in a seasonal niche market.

Financials and Export Footprint

While exact revenue figures are undisclosed, the company has seen substantial traction through its online retail platform and regional distribution networks. Harappa papads are sold directly to consumers through their e-commerce site and are distributed in specialty stores across South India.

• Online Sales Channels: Harappafarms.com
• Estimated Annual Production: Over 10,000 kg of papads
• Export Activity: Emerging presence in international markets with growing NRI demand

Target Market

Village Food Products caters to health-conscious Indian consumers and the global diaspora seeking authentic Indian snacks. Their gluten-free and fasting-compliant products appeal to:

• Traditional Indian households
• Festive and religious markets
• Urban millennials seeking healthy snacking alternatives
• Niche gourmet and organic food retailers abroad

Capabilities

• In-house manufacturing unit with hygienic, semi-automated processing
• Solar-powered sun-drying facilities to maintain traditional preparation
• Custom packaging options for B2B and private label clients
• Flexible production capacity for seasonal bulk orders

Certifications and Compliance

Although specific certifications are not publicly available, the company follows strict food safety and hygiene protocols, including:

• Use of food-grade packaging materials
• Compliance with FSSAI (India’s food safety authority) norms
• 100% vegetarian product line, catering to religious dietary needs

Customer Feedback and Recognition

Harappa products have received positive feedback for:

• Authentic taste reminiscent of homemade papads
• Crispiness and natural seasoning
• Convenient packaging and consistent quality

Repeat purchases on their e-commerce platform and favorable reviews across digital marketplaces underscore high customer satisfaction.

Achievements

• Launched a distinctive line of six flavored sabudana papads
• Built a recognizable brand “Harappa” rooted in cultural identity
• Maintained steady growth through direct-to-consumer sales channels
• Gained traction in fasting and religious food niche market

Village Food Products continues to blend tradition with innovation, offering high-quality, flavorful papads that resonate with both nostalgic and modern tastes, under the trusted banner of Harappa.