Product Offerings
Products:
Animal Feeds: Broiler, Layer, Hog, Ruminant, Aqua feeds
Vitarich Corporation, founded in 1950 and headquartered in Marilao, Bulacan, is one of the Philippines’ most established agribusiness companies. With over seven decades of expertise, Vitarich has become a fully integrated poultry and feed producer serving national and export markets under its flagship brands Vitarich and Cook’s.
Core Business
Vitarich operates a vertically integrated agribusiness model encompassing:
- Animal Feed Manufacturing
- Breeding and Hatchery Operations
- Poultry Contract Growing
- Dressing and Processing of Fresh and Frozen Chicken
Its integrated systems ensure product quality, operational efficiency, and traceability from farm to market. Vitarich supports more than 600 contract growers nationwide, enabling inclusive growth and supply chain resilience.
Product and Service Offerings
The company maintains a diversified portfolio segmented across animal nutrition, poultry, and value-added products:
-
Animal Feeds
- Poultry: Broiler, Layer, Breeder feeds
- Swine: Starter, Grower, Finisher, and Sow feeds
- Ruminants: Cattle and Goat feeds
- Aqua Feeds: For tilapia, catfish, and other freshwater species
-
Livestock and Poultry Inputs
- Day-Old Chicks
- Health and Nutrition Additives
-
Processed Meat Products
- Cook’s Fresh Chicken: Branded fresh and freshly frozen whole chicken and chicken cuts
- Customized meat processing for foodservice clients
All products are manufactured under strict quality protocols with ISO and HACCP certifications, making Vitarich the first commercial feed company in the Philippines to obtain these quality marks.
Specialization and Core USP
Vitarich’s strength lies in:
- Vertically integrated operations from feed to food
- In-house R&D and Veterinary Services Division for continuous product innovation and health compliance
- Strong brand equity with Vitarich feeds trusted by farmers, and Cook’s chicken trusted by households and restaurants
- A proven record of adaptive innovation, having introduced heat-tolerant and climate-resilient feed formulations
The company is also known for being one of the earliest advocates of biosecurity and antibiotic stewardship in local poultry farming.
Financial Strength
As a publicly listed company (PSE: VITA), Vitarich maintains full financial transparency. In 2024, it reported:
- Revenue: ₱12.539 billion
- Net Income: ₱216.6 million
- Earnings Per Share (EPS): ₱0.071
The company’s strong financial performance reflects operational efficiency amid volatile input prices and fluctuating consumer demand. Feed revenue contributes nearly 50% of total sales, followed by poultry and customized foodservice solutions.
Shipment Data and Export Record
While primarily focused on the Philippine market, Vitarich has engaged in B2B exports through foodservice channels and institutional buyers:
- Product lines with export clearance: Chicken cuts, value-added poultry, processed meats
- Export markets: Middle East and Guam (based on halal-certified product availability)
- Feed ingredient imports: Soybean meal, fishmeal, and vitamins from USA, Brazil, and China
Vitarich's national network includes 3 feed mills, 7 hatcheries, 3 dressing plants, and 1 food processing facility—positioning it for further export expansion.
Target Market
Vitarich targets the following market segments:
- Livestock and poultry growers via bulk feed sales
- Institutional food manufacturers and processors
- Wet market and modern trade retailers via Cook’s brand
- Quick service restaurants (QSRs) for contract chicken supply
The company also supports smallholder farmers through training programs and technical assistance, reinforcing its shared value model.
Capabilities
With nationwide operations, Vitarich offers:
- Monthly feed production capacity: Over 50,000 metric tons
- Dressing plant output: Over 400,000 chickens daily across 3 facilities
- Cold chain logistics network
- Contract grower integration covering Luzon, Visayas, and Mindanao
Its facilities include automated bagging lines, biosecure hatcheries, modern slaughter lines, and a team of over 900 employees and field specialists.
Certifications and Compliance
Vitarich maintains a full suite of national and international compliance standards:
- ISO 9001:2015 Certified
- HACCP-Compliant
- FDA Philippines Licensed
- Halal Accreditation (selected facilities)
- Bureau of Animal Industry (BAI) Registration
These credentials ensure quality assurance and regulatory compliance across all product lines.
Customer Testimonials
Customer feedback across farmers and consumers consistently highlights:
- Feed performance and weight gain metrics outperforming competitor brands
- Freshness and cleanliness of Cook’s chicken products
- High consistency and support provided through veterinary assistance and technical field services
Institutional buyers commend Vitarich’s ability to meet stringent quality specs and delivery deadlines.
Major Achievements
- First ISO-certified feed company in the Philippines
- Over 70 years of agribusiness legacy with continuous expansion
- 600+ contract growers and nationwide feed dealership network
- Consistently ranked among top agribusiness firms by BusinessWorld and Inquirer
- Leadership in biosecurity and farm-to-fork traceability practices
Vitarich Corporation exemplifies resilience and innovation in the Philippine agri-food sector, maintaining its role as a key driver of food security, farmer prosperity, and sustainable food systems.