Exhibiting at IFEX Philippines 2025

Real’s Food Products, based in Puerto Princesa City, Palawan, Philippines, is a locally grown enterprise specializing in the production and distribution of traditional Filipino snack foods. Established with a strong community-centric ethos, the company has built its reputation on quality, authenticity, and cultural heritage—offering a wide variety of "pasalubong" treats and healthy snacks derived from locally sourced raw materials.

Core Business

Real’s Food Products focuses on manufacturing and selling native Filipino snacks and delicacies, primarily for the pasalubong (souvenir food) and retail markets. Its primary product categories include:

• Snacks: Banana Chips, Banana Crackers, Banana Sticks, Taro Chips, Coconut Chips
• Traditional Treats: Cashew nuts, Pastillas, Kamote Cue, Buchi, Cassava Cake

These items are typically handcrafted using traditional methods and are marketed as wholesome, affordable, and nostalgia-inducing snacks that appeal to both local and international customers.

Specialization and Unique Selling Proposition

What sets Real’s Food Products apart is its focus on using 100% locally sourced ingredients from Palawan and other Philippine regions. The company emphasizes the preservation of Filipino culinary traditions while adapting to modern packaging and food safety standards. Its dedication to freshness, minimal preservatives, and artisanal methods resonates strongly with health-conscious and culturally rooted consumers.

The company also capitalizes on its geographical advantage, producing snacks from tropical fruits like bananas and coconuts that are naturally abundant in Palawan.

Financial Overview

As a micro or small-scale enterprise, Real’s Food Products does not publish detailed financial reports. However, its growth trajectory is reflected in:

• Expansion to e-commerce platforms such as Linker Store, indicating adoption of digital retail strategies.
• Consistent social media activity and participation in local trade fairs.
• Product availability across local souvenir shops and distribution in tourist hubs.

These indicators suggest stable demand and an upward trajectory in sales volumes over recent years.

Export and Shipment Data

While the company’s primary market is domestic, especially targeting tourists and local retailers, there are signs of interest in export and overseas Filipino communities:

• Products are packaged for durability and shelf stability—aligning with export requirements.
• Engagement with online platforms offers potential for international orders.

No formal export records were found, but the business model is well-positioned for small-scale international distribution, particularly in niche ethnic stores and Filipino grocery retailers abroad.

Target Market

Real’s Food Products targets:

• Tourists looking for authentic Filipino snacks as souvenirs.
• Local residents seeking nostalgic, homemade snack alternatives.
• Overseas Filipinos desiring familiar comfort foods.
• Retailers and pasalubong shops in key tourist destinations.

The business maintains a high consumer loyalty by offering recognizable taste profiles and high-quality, affordable snacks.

Capabilities

• In-house Production: Handmade and semi-automated production for quality control.
• Local Sourcing: Strong partnerships with local farmers and suppliers.
• Retail & Distribution: Products available both online and in physical pasalubong stores.
• Custom Packaging: Tailored for shelf visibility and extended shelf life.

Certifications and Compliance

Although the company has no documented international certifications, its operations are aligned with local food safety and sanitary standards. Participation in government-supported trade platforms suggests ongoing efforts to maintain compliance with national regulations under DTI and FDA Philippines.

Customer Testimonials

Customer feedback on social media highlights:

• Delightful taste reminiscent of traditional home-cooked snacks.
• High satisfaction with freshness and packaging.
• Appreciation for availability in both retail and online platforms.

These testimonials reinforce the brand’s reputation for trustworthiness and authenticity.

Major Achievements

• Recognized as a quality pasalubong brand in Palawan.
• Successfully transitioned to digital commerce via Linker Store.
• Gained strong local following and returning customers.
• Expanded product line from basic banana chips to a broad portfolio of local delicacies.

Real’s Food Products continues to thrive by preserving Filipino snack traditions while embracing modern marketing and distribution strategies. Its commitment to authenticity, local sourcing, and customer satisfaction make it a standout in the local food manufacturing industry.