Vive Cosmetics is a leading Indian manufacturer specializing in Ayurvedic and herbal-based personal care products, offering a diverse portfolio under private label and contract manufacturing arrangements. Based in Mohali, Punjab, the company has emerged as a preferred partner for businesses seeking authentic, safe, and customizable cosmetic solutions rooted in traditional Indian wellness sciences.
Company Overview
Founded and led by Prerna Singla, Vive Cosmetics has carved a niche in the rapidly growing Ayurveda and herbal cosmetics sector. With a strong emphasis on quality, safety, and natural ingredients, the company has built an extensive B2B clientele across India and abroad. It serves emerging D2C brands, salons, wellness centers, and pharmaceutical chains looking to launch Ayurvedic product lines under their own brand.
Core Business and Product Portfolio
Vive Cosmetics specializes in herbal and natural personal care product manufacturing, offering comprehensive third-party and white-label services. Its product portfolio spans across multiple categories:
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Skin Care:
- Face Wash, Cleansers, Lotions, Face Serums, Sunscreen
- Face & Body Scrub, Face Masks, Toners, Bodywash
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Hair Care:
- Herbal Hair Oils, Hair Serums, Ayurvedic Shampoos and Conditioners
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Men Grooming:
- Beard Care, Hair Styling Products, Face & Body Grooming Solutions
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Baby Care:
- Ayurvedic Baby Massage Oil, Baby Powder
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Oral Care:
- Herbal Toothpaste, Mouthwash
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Lip Care:
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Personal Hygiene:
- Intimate Wash, Alcohol-based Hand Sanitizer
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Soap Range:
- Glycerine-based, Noodle-based Soaps in herbal variants
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Ayurvedic Specialties:
- Herbal Creams, Face Packs, Oils infused with ancient Ayurvedic herbs
Specialization and USP
Vive Cosmetics differentiates itself with:
- Ayurveda-Based Formulations: Using ingredients like tulsi, neem, turmeric, sandalwood, and aloe vera
- 100% Natural and Paraben-Free Products: Catering to health-conscious and eco-conscious markets
- Scalable Manufacturing: From small MOQs for startups to large-scale batches for enterprises
- Customized Labeling and Formulation: Enabling brands to create their own SKUs with unique positioning
- In-House R&D: Developing proprietary blends based on client specifications and efficacy research
Financials and Export Footprint
While private financials remain undisclosed, the company’s continuous growth is evident from its expanding product lines, brand portfolio, and international clientele.
- Production Capacity: Over 100,000 units/month
- Brands Manufactured: More than 50 unique cosmetic brands launched
- International Presence: Growing exports to UAE, Nepal, African markets, and Southeast Asia
Target Market
Vive Cosmetics targets:
- Entrepreneurs launching Ayurvedic cosmetic brands
- E-commerce and D2C beauty retailers
- Spas, wellness retreats, and natural therapy centers
- Herbal product exporters and wholesalers
Its product appeal spans youth and middle-aged consumers increasingly inclined towards herbal alternatives.
Capabilities
- GMP and ISO Certified Production Facilities
- In-House Lab Testing and Microbial Analysis
- Automated and Semi-Automated Filling and Packaging Lines
- Comprehensive Client Support for Licensing, Labeling, and Packaging
Vive Cosmetics provides full-service solutions, helping clients conceptualize, formulate, brand, and launch their product range from scratch.
Certifications and Compliance
Vive Cosmetics complies with:
- GMP (Good Manufacturing Practice) standards
- ISO 9001:2015 certification
- FSSAI and AYUSH licenses for specific product categories
- Cruelty-free and 100% vegetarian product compliance
These certifications ensure regulatory clearance in both Indian and select international markets.
Customer Testimonials and Brand Reputation
With over 30 YouTube reviews and video testimonials, Vive Cosmetics is known for high customer satisfaction, specifically in:
- Timely deliveries
- Responsive client servicing
- Quality consistency
- Flexibility in customization and MOQ
Client testimonials on platforms like Justdial and their YouTube channel reflect strong service reputation.
Achievements
- Launched over 200 Ayurvedic cosmetic formulations
- Enabled more than 100 startups to launch their own beauty and wellness brands
- Created and scaled in-house brands like Beactive, Muloha, Zulf King, and Perfect Skin
- Achieved consistent 5-star ratings across B2B platforms like IndiaMART
Vive Cosmetics continues to blend ancient Ayurvedic principles with modern scientific practices to offer holistic personal care solutions that meet the demands of today’s health-conscious consumers.
