VJ Supplies Euronations Co., Ltd., operating under the brand KitchenWorld Thailand, is a premier distributor, importer, and retailer of professional kitchen equipment, baking tools, and gourmet food ingredients. Based in Bangkok, Thailand, the company has established itself as a one-stop solution provider for the foodservice and hospitality sectors, offering globally renowned brands and comprehensive kitchen project services.
Company Overview
Founded and managed by Ms. Vanda Dechasmit, VJ Supplies Euronations has earned a reputation for quality, reliability, and expert consultation. The company serves a diverse clientele ranging from five-star hotels, restaurants, bakeries, and culinary institutions to home-based pastry professionals. With decades of experience in sourcing and distributing European and international kitchen solutions, the company provides everything from small tools to large-scale commercial kitchen installations.
Product Portfolio
VJ Supplies Euronations' offerings span across several major categories:
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Food Service Equipment
- Piron Convection & Combi Steam Ovens
- Techfrost Blast Chillers & Shock Freezers
- HotmixPro Thermal Kitchen Robots
- Robot Coupe and Dynamic Food Processors
- De Buyer Cookware, Matfer Utensils, Mallard Ferriere Pastry Tools
- Polyscience Sous Vide Systems
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Baking & Pastry Tools
- Silikomart Silicone Molds
- Pavoni and Martellato Molds
- Schneider Professional HoReCa Supplies
- PME and Ateco Cake Decorating Tools
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Ingredients & Food Colors
- Callebaut and Cacao Barry Chocolate
- Boiron Fruit Purees
- AmeriColor and Sugarflair Food Colors
- Pregel and PatisFrance Pastry Ingredients
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Kitchen Appliances
- Thermomix by Vorwerk
- KitchenAid Stand Mixers
- Bamix Handheld Blenders
- RGV Professional Slicers
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OEM & Project Services
- End-to-end commercial kitchen planning
- Supply and installation of cooking, baking, and refrigeration equipment
- Tailored solutions for cafés, bakeries, restaurants, and food production units
Unique Selling Proposition
VJ Supplies Euronations excels through:
- Exclusive Distribution: Holds distribution rights for world-leading brands across Europe and the US.
- Consultative Selling: Provides clients with tailored product recommendations and installation services based on operational needs.
- Turnkey Project Services: From design and layout to equipment supply and maintenance for commercial kitchens.
- In-house Training & Demonstrations: Offers professional workshops, culinary demonstrations, and technical support.
Market Reach
The company serves clients across:
- Thailand: Bangkok and major provinces via its showroom and online presence.
- Neighboring ASEAN countries: Select commercial clients and kitchen design projects.
- Client Segments:
- Five-star hotels and resorts
- Michelin-rated restaurants
- Bakery and patisserie chains
- Culinary schools and training centers
- High-end home chefs and baking professionals
VJ Supplies is recognized as a key partner for gourmet food professionals, combining technical precision with culinary artistry.
Brands
The company markets products under and through these prominent brand lines:
- KitchenWorld: Showroom and retail division offering global foodservice equipment
- VJ Bakery: Specializing in baking tools and pastry solutions
- Speed Queen by VJ Group: Laundry equipment solutions for hospitality clients
Infrastructure and Service
- Showroom Location: Bangkok, Thailand
- Phone and Online Service Channels: Multi-lingual sales and service staff
- After-Sales Support: Warranty, spare parts, and maintenance teams
Recognitions and Partnerships
- Official distributor for brands such as Callebaut, Robot Coupe, Silikomart, and Polyscience
- Participates in major food and hospitality expos including THAIFEX and FHA
- Collaborates with chefs and influencers for culinary showcases and live product demos
VJ Supplies Euronations Co., Ltd. is a trusted name in Thailand’s culinary and hospitality landscape, offering premium international kitchen brands and full-scale project execution. With its combination of technical know-how, top-tier product portfolio, and customer-centric services, the company continues to empower chefs, bakers, and foodservice operators to achieve culinary excellence.
