WA Farm Direct Pty Ltd is a leading family-owned Australian fresh produce supplier and export business headquartered in Canning Vale, Western Australia. With deep-rooted partnerships across the country’s best horticultural regions, the company has positioned itself as a key player in supplying premium, seasonal, and branded fruits to both domestic and international markets.
Core Business
WA Farm Direct specializes in the sourcing, consolidation, marketing, and distribution of fresh fruit and produce, focusing on premium-quality, seasonal items grown throughout Australia. The company works closely with growers, supply chains, and retail partners to bring Australian fruit to market under trusted and proprietary brands, offering full service from orchard to shelf.
WA Farm Direct operates year-round, coordinating seasonal harvests from multiple Australian states to ensure consistent supply, freshness, and supply chain resilience.
Product and Service Offerings
Apples
- Bravo® Apples: Deep burgundy, sweet, and crisp, grown in Western Australia and Tasmania
- Pink Lady® Apples: Premium bi-colored apple popular in export and retail markets
Apple Juice
- Soluna™: 100% Australian apple juice produced from high-grade fruit, available in retail-ready formats
Berries
- Blueberries, Raspberries, Blackberries: Grown in multiple Australian regions to cover nearly year-round availability
Citrus
- Lemons
- Mandarins
- Oranges (including Navel and Valencia)
- Limes
Stone Fruit
- Nectarines
- Peaches
- Apricots
- Plums
Tropical and Exotic Fruits
- Avocados
- Mangoes
- Grapes
- Pineapple
- Figs
- Pomegranate
- Persimmons
Mushrooms
- Costa Mushrooms: High-quality WA-grown white and brown mushrooms supplied through strategic partnership
Services
- Export documentation and market compliance support
- Cold chain logistics and air/sea freight consolidation
- Branding, packaging, and private label services
- Retail program coordination and promotional support
Specialization and Unique Selling Proposition (USP)
WA Farm Direct’s key strength lies in its grower-centric sourcing model and strategic focus on high-value, branded products. Unique advantages include:
- Exclusive marketing rights for Bravo® apples, Australia’s premium proprietary apple variety
- Development and export of Soluna™ apple juice from premium fruit
- Strategic relationships with national grower networks for multi-regional sourcing
- Family-owned operation with flexible supply models, ideal for both independent and large retail customers
WA Farm Direct delivers superior freshness through short supply chains, minimized handling, and rapid logistics from regional orchards to ports.
Financial and Operational Scale
WA Farm Direct operates as a privately held, mid-sized enterprise with significant growth in the branded apple and citrus export categories. While the company does not publicly disclose financials, market insights indicate:
- Annual export volume: 2,000+ metric tons across fruit categories
- Bravo® apple exports: Over 400 metric tons annually to Asia and the Middle East
- Retail partnerships: Active supply to Australian supermarkets and overseas retailers
- Employees: Estimated 25–50 full-time and seasonal staff
The company continues to expand its processing and packing capabilities through regional partnerships.
Shipment and Trade Data
WA Farm Direct regularly exports produce to Asia, the Middle East, and select European markets. Key trade indicators include:
- Top Export Markets: Singapore, Malaysia, Thailand, UAE, Saudi Arabia, Hong Kong, Indonesia
- Seasonal Apple Exports (Bravo®, Pink Lady®): March–October
- Citrus and Stone Fruit Exports: November–April
- Shipment Modes: Mixed airfreight (for premium and berries), reefer sea freight (bulk and apples)
- Packing Types: Retail-ready trays, flow wrap, bulk cartons, high-graphic cartons for premium branding
The company ensures full compliance with import regulations and phytosanitary standards for each market.
Target Market
WA Farm Direct serves a broad range of clientele, including:
- Overseas supermarket and retail chains
- Wholesale importers and distributors
- Australian domestic retailers
- HORECA and foodservice segments in Asia
- Juice processors and beverage companies
The company’s flexibility allows it to support large-scale programs as well as specialty boutique customers.
Capabilities
- Direct relationships with growers across Western Australia, Queensland, Victoria, Tasmania, and New South Wales
- Branded fruit programs with full traceability
- Quality assurance systems aligned with major retailer requirements
- Cold chain and export logistics expertise
- Private label and retail promotional support
The company also supports grower education on export protocols, ensuring product quality and compliance from the source.
Certifications and Compliance
WA Farm Direct products and operations comply with:
- HACCP and Freshcare food safety standards
- GAP (Good Agricultural Practices) via growers
- Phytosanitary compliance and documentation for international markets
- China AQSIQ and Korea SPS approvals for key product lines
Products are inspected and certified by third-party agencies as required for destination markets.
Customer Testimonials
While direct testimonials are not publicly listed, buyers and trade partners have recognized WA Farm Direct for:
- High-quality produce with excellent shelf-life
- Consistency in seasonal availability and fulfillment
- Reliable shipping coordination and export support
- Innovation in branded fruit categories
The Bravo® apple program, in particular, has received acclaim for product quality and market demand consistency.
Major Achievements
- Established Bravo® apple as a premium export product, opening new markets in Asia
- Expanded multi-state sourcing model, ensuring year-round continuity in key categories
- Launched Soluna™ apple juice brand, diversifying into value-added retail product lines
- Built direct export channels to 10+ international markets
- Partnered with major retailers and airlines for branded fruit promotions
WA Farm Direct remains at the forefront of Australian produce marketing and exports, representing the best of Western Australian fruit with integrity, innovation, and excellence.
