Exhibiting at Thaifex - Anuga Asia 2025

Wangyao Group Co., Ltd. is a Bangkok-based bakery manufacturer and exporter, recognized for its innovative product line under the flagship brand Krispy Brown. The company has built a strong reputation for producing health-conscious, artisanal crispy brownie snacks using premium ingredients. With a strategic focus on local craftsmanship and international standards, Wangyao Group has emerged as a prominent player in Thailand’s value-added snack food sector.

Core Business and Product Portfolio

The company offers a wide array of gourmet bakery snacks, including:

• Bakery Snacks:

  • Crispy Brownie with Almond: Signature product combining chocolate richness and nutty crunch.
  • Crispy Brownie Cube: Bite-sized snack format ideal for retail and café offerings.
  • Vegan Coconut Crispy Brownie: Plant-based alternative crafted for vegan consumers.
  • Organic Crispy Brownie: Made from certified organic ingredients for the health-conscious market.

• OEM Services:

  • Custom bakery product formulation
  • Private label packaging for international buyers
  • Flexible production volumes to serve boutique and large-scale clients

The products are marketed under the brand Krispy Brown, which is widely recognized in Thai specialty snack circles and has an expanding international presence.

Specialization and Unique Selling Proposition (USP)

Wangyao Group distinguishes itself through:

• Use of premium local and organic ingredients, including Thai-grown coconuts and high-quality cacao.
• Specialization in crispy-textured brownies, a niche segment bridging cookies and traditional brownies.
• Customizable recipes for international private label clients, enabling tailored taste and packaging formats.
• Artisanal production standards coupled with scalable infrastructure.

The company appeals to the rising demand for indulgent yet healthier snacks and plant-based bakery products.

Financials and Export Footprint

While financials remain undisclosed, the company’s export activities and retail presence indicate solid mid-tier revenue growth. Notable highlights include:

• Active exports to markets such as Japan, South Korea, the United States, and Singapore.
• Regular participation in Thai export promotions and food trade fairs.
• OEM partnerships with boutique brands in North America and Asia-Pacific.

Wangyao’s strong branding and packaging design have allowed it to secure premium shelf space in international snack food aisles.

Capabilities and Infrastructure

Wangyao Group operates a boutique-scale production facility in Bangkok that includes:

• Precision baking lines tailored for thin and crispy products
• Manual quality control and small-batch artisanal production
• Flexible packaging systems for bulk, retail, and gifting formats
• In-house design team for customized branding and export packaging

The facility is designed to maintain artisanal quality while supporting efficient volume production for OEM clients.

Certifications and Compliance

The company adheres to standard food manufacturing guidelines, including:

• Thai FDA Compliance
• GHP (Good Hygiene Practices)
• Likely pursuing or already maintaining Halal Certification and Export Food Safety Certifications for specific markets

These certifications enable the company to maintain consistent product quality across both domestic and international markets.

Customer Testimonials and Market Recognition

Feedback on platforms such as YouTube and Facebook underlines:

• High customer satisfaction with product crispiness and flavor
• Strong visual appeal and branding of the Krispy Brown line
• Repeat purchases in niche food stores and online marketplaces

International buyers often cite the company’s agility, packaging design, and quality as standout factors.

Major Achievements

• Successfully launched Krispy Brown as a differentiated snack brand in Thailand.
• Built an export network across Asia-Pacific and North America.
• Developed over 10+ variants of crispy brownie SKUs for the gourmet snack market.
• Delivered custom OEM products for regional café chains and health food stores.

Wangyao Group Co., Ltd. continues to grow by blending innovation, health-consciousness, and Thai culinary inspiration to offer bakery products that cater to modern consumer preferences both in Thailand and globally.