Exhibiting at Thaifex - Anuga Asia 2025

Wannawong Fruit Wine Ltd., Part., based in Phu Phan, Thailand, is a niche beverage producer specializing in the crafting of traditional Thai fruit wines. Operating as a limited partnership, the company has established a unique identity within the local wine industry by focusing on indigenous fruits and artisanal fermentation techniques.

Company Background and History

Founded by Khanop Wannawong, the company emerged from a vision to transform local agricultural produce into high-value, culturally resonant beverages. With a deep understanding of the regional flora and traditional fermentation methods, Khanop has developed a line of wines that reflect the biodiversity and flavors of Northeastern Thailand. Over the years, the company has become known for its commitment to quality and its contributions to promoting local Thai wines in broader markets.

Core Business and Offerings

Wannawong Fruit Wine Ltd., Part. specializes in the production of:

• Mak Mao Wine: A signature wine made from Thai blueberries (Antidesma thwaitesianum), known for its deep color and rich, slightly tart flavor.
• Other Local Fruit Wines: Including blends and varietals derived from native fruits such as roselle, mango, and tamarind.

The wines are typically low in alcohol content and cater to consumers who value natural ingredients and traditional craftsmanship. Products are often sold in elegant bottles with locally inspired labeling, ideal for both casual consumption and gifting.

Specialization and Unique Selling Proposition

The company’s USP lies in its:

• Use of rare indigenous fruits, especially Mak Mao, which is not widely commercialized outside Thailand.
• Emphasis on small-batch, artisanal fermentation processes that preserve the natural flavors and nutritional properties of the fruit.
• Positioning as a culturally rich alternative to mainstream grape wines.

Wannawong’s fruit wines offer consumers an exotic, health-conscious, and culturally authentic beverage experience.

Financial Performance

As a limited partnership with a regional focus, specific financial data such as annual revenue and profit margins are not publicly disclosed. However, sustained operations and a growing local reputation, particularly in wine exhibitions and regional food fairs, indicate healthy financial performance. Social media engagement also suggests increasing consumer interest.

Export and Shipment Records

Currently, Wannawong Fruit Wine Ltd., Part. primarily serves the domestic Thai market, particularly within the Northeastern region. There is limited evidence of large-scale international export. However, the company has received attention from local tourism and agricultural development agencies, which may facilitate future expansion into neighboring ASEAN markets. No shipment data is presently available from import-export databases such as ImportYeti or TradeMo.

Target Market

The company targets:

• Local Thai consumers interested in artisanal and traditional beverages.
• Tourists seeking authentic Thai products.
• Specialty beverage retailers and boutique outlets.
• Health-conscious consumers looking for alternatives to conventional alcoholic drinks.

Their products often appeal to buyers looking for novelty, tradition, and low-alcohol options.

Capabilities

Wannawong Fruit Wine Ltd., Part. operates with:

• In-house wine production facilities using local fermentation methods.
• Sourcing networks for high-quality regional fruits.
• A presence at food and wine expos for B2B and direct sales.
• Active engagement with local government initiatives promoting regional agricultural value-addition.

Certifications and Compliance

There is no public record of international certifications such as ISO or HACCP. However, the company’s association with local agricultural promotional events suggests compliance with Thai food safety and production regulations.

Customer Testimonials

Direct testimonials are limited, but feedback on Facebook and at regional trade shows consistently praises:

• The distinctive taste of Mak Mao wine.
• Attractive packaging and bottle design.
• The authenticity and story behind the brand.

Major Achievements

• Recognized participant in local agricultural innovation fairs.
• Developer of one of the few commercial Mak Mao wine products in Thailand.
• Increasing brand visibility through regional tourism and agribusiness collaborations.

Wannawong Fruit Wine Ltd., Part. stands out as a pioneering force in Thailand’s emerging fruit wine sector. By combining local tradition, unique ingredients, and entrepreneurial spirit, the company is poised for continued growth in artisanal beverage markets.