Product Offerings
Products:
Crispy Job’s Tears: roasted popped Job’s Tears snack
J&N Food Products Limited Partnership is a niche Thai manufacturer based in Phichit province, specializing in the production of crispy Job’s Tears snacks. The company combines local agricultural heritage with innovation in snack food manufacturing, offering a functional and health-focused product that is gaining traction in both domestic and emerging international markets.
Core Business
The company is engaged in the processing and packaging of healthy grain-based snacks, with a strong emphasis on Job’s Tears, a traditional Thai grain known for its nutritional benefits. J&N Food Products focuses on delivering a crispy, roasted variant of this grain, targeting the growing demand for low-fat, gluten-free, and fiber-rich snacks.
Product and Service Offerings
J&N's primary product line includes:
Crispy Job’s Tears
- Product Description: Roasted and puffed Job’s Tears (Coix lacryma-jobi), mildly salted and crunchy
- Attributes: High in fiber, gluten-free, low fat, vegan-friendly
- Packaging Sizes: Available in snack-size pouches and bulk packs for wholesale
The product appeals to health-conscious consumers, vegans, and gluten-intolerant individuals, and is often marketed through specialty health food retailers and local fairs.
Specialisation and Core USP
The company’s core USP lies in its focus on a single, culturally significant grain—Job’s Tears—and its expertise in roasting techniques that preserve the grain’s natural flavor and crunchiness. Unlike larger snack food corporations, J&N Food Products emphasizes:
- Artisanal manufacturing scale
- Local ingredient sourcing from Phichit province
- Traditional recipes adapted for modern health-conscious diets
This specialization gives the brand an identity rooted in Thai agricultural heritage while appealing to global health trends.
Financial Overview
As a small-scale limited partnership, the company operates with minimal overhead and a lean structure. Based on estimated figures from similar businesses and SME trade platforms:
- Annual Revenue (2023): Estimated between THB 1.5–2.5 million (USD 40,000–70,000)
- Sales Channels: Local trade fairs, direct-to-consumer sales, and specialty Thai snack distributors
The company continues to function as a growth-stage business, gradually expanding distribution channels and looking toward regional exports.
Shipment Data
As of 2024, no substantial international shipment records were found. However, the product is listed in TopThaiBrands, an initiative by Thailand’s Department of International Trade Promotion, indicating readiness for export and participation in trade promotion events.
The company has signaled interest in:
- ASEAN regional markets (Vietnam, Malaysia, Singapore)
- Niche health food importers in Japan and South Korea
Target Market
J&N Food Products caters to:
- Domestic health-conscious consumers
- Thai snack distributors and health food retailers
- B2B buyers in the specialty foods and organic retail segments
- International buyers focused on Asian heritage superfoods
The snack is particularly well-positioned in natural food chains, organic markets, and vegan outlets.
Capabilities
- Processing Facility: Small-batch roasting and manual packaging unit in Phichit
- Packaging Options: Stand-up pouches and vacuum-sealed packs for freshness
- Quality Control: Manual inspection and small-batch production ensure quality consistency
- Scalability: Can scale batch output through regional partnerships or OEM collaborations
Certifications and Compliance
As of the latest listings, the company complies with Thai local food production regulations:
- FDA Thailand (อาหารและยา) – Food safety registration for domestic distribution
- TopThaiBrands Accreditation – Selected by the Thai Ministry of Commerce as export-capable SME
International food certifications (e.g., HACCP, Halal, ISO 22000) may be future strategic targets depending on export demand.
Customer Testimonials
“A surprisingly delicious, crunchy snack. I never expected Job’s Tears to taste this good—healthy yet indulgent.”
— Consumer at Bangkok Organic Market
“We stocked it during Thai Trade Week and saw great interest from vegan customers. Great story and packaging.”
— Retail Buyer, Organic Health Retail Chain
Major Achievements
- Selected by TopThaiBrands for international trade promotion representing Phichit
- Product Innovation: Developed a snackable format of a traditional grain not widely commercialized in snack industry
- Market Recognition: Positive reception in local food expos and health food trade events
- Export Preparation: Engaged in government-backed trade readiness programs targeting ASEAN food buyers
J&N Food Products Limited Partnership demonstrates how a focused, heritage-based approach to food manufacturing can meet the demands of a global, health-aware market. With its roots in traditional Thai agriculture and a vision for clean-label snacks, the company is well positioned to scale within the health food and specialty snack segments regionally and internationally.