Holistic Food Sdn. Bhd., headquartered in Shah Alam, Malaysia, is a leading manufacturer and exporter of premium ready-to-eat snacks, specializing in gourmet popcorn and extruded snack innovations. Operating under the flagship brand Supremeo, the company has earned a strong market position in Southeast Asia through its commitment to flavor excellence, quality assurance, and health-conscious offerings.
Core Business
Holistic Food Sdn. Bhd. focuses on the production, branding, and global distribution of value-added snack foods. The company operates a state-of-the-art manufacturing facility that supports both retail brand production and OEM/private label services for global snack brands.
Product & Service Offerings
Ready-to-Eat Popcorn
- Caramel Butter Popcorn – Signature rich, buttery profile with caramel glaze
- Dark Chocolate Popcorn – Coated with premium cocoa for indulgent flavor
- Salted Egg Popcorn – A regional favorite blending sweet and savory with real salted egg yolk
Extruded Snacks
- Corn and Rice-Based Snacks in various cheese, spicy, and sour cream flavors
- Shaped, coated, and filled snacks catering to the youth and impulse-buy market
Health-Conscious Snacks
- Low-Calorie Popcorn Options
- Sugar-Free Variants tailored for diabetic-friendly diets
- Clean-label products with no preservatives or artificial colorants
Specialization and USP
Holistic Food Sdn. Bhd. stands out in the competitive snack food sector due to:
- Use of high-quality, non-GMO corn kernels
- In-house flavor development lab for unique coating technologies
- Customization for halal, kosher, vegan, and allergen-free certifications
- Flexible OEM service supporting international retailers and start-up brands
- Capability to serve premium and affordable snack segments simultaneously
Their blend of Asian flavors and Western production standards allows them to cater to diverse taste preferences and export markets.
Financial Strength
While privately held, Holistic Food has demonstrated strong domestic sales growth and increasing export penetration:
- Annual production of over 2,000 metric tons of snack products
- Present in over 1,500 retail outlets across Malaysia
- Increasing exports to Singapore, Brunei, UAE, and Hong Kong
- Partnered with regional retail chains and e-commerce platforms such as Shopee, Lazada, and RedMart
International Shipment Data
From customs data and trade reports:
- Regular exports of RT-E popcorn and extruded snack lines
- Primary export destinations include Southeast Asia, Middle East, and East Asia
- Approximate 250–300 international shipments annually
- Typical packaging includes foil pouches, PET jars, and single-serve bags
Target Market
Holistic Food targets:
- Urban millennials and families seeking premium snacks
- Health-conscious consumers looking for guilt-free indulgence
- Retailers, convenience stores, and cinemas
- International buyers in the snack distribution business
- Private label clients in both developed and emerging snack markets
Capabilities
- Fully automated production line with popcorn air-popping and coating systems
- Capacity to produce retail and bulk formats for local and export orders
- Strong R&D and flavor innovation unit
- OEM partnerships with brands across Asia and the Middle East
- Multi-language packaging and export documentation services
Certifications and Compliance
- Halal Certified by JAKIM
- HACCP and GMP Compliant
- Registered with the Malaysian Ministry of Health
- In-process certification for ISO 22000 and FSSC
Customer Testimonials
“Supremeo popcorn is now our go-to premium snack in retail. Their flavors stand out on shelves and keep customers coming back.”
— Muhammad Khairul, Retail Chain Buyer, Kuala Lumpur
“We’ve partnered with Holistic for private label popcorn exports. Their production quality and export documentation are top-tier.”
— Daniel Lim, Food Importer, Singapore
Major Achievements
- Launched Salted Egg Popcorn, one of Malaysia’s first in its category
- Ranked among Top 3 Local Gourmet Popcorn Brands in Malaysia (2023)
- Participated in MIHAS and Gulf Food trade exhibitions
- Expanded footprint into UAE and Qatar via regional food distributors
- Developed and launched sugar-free snack lines catering to diabetic-friendly markets
Holistic Food Sdn. Bhd. continues to redefine the snacking experience by combining flavor innovation, operational excellence, and international standards, serving as a reliable partner for premium snack foods across global markets.
