Product Offerings
Product Categories:
Functional and Nutraceutical Foods, Snack Foods
Products:
Fish Crackers: Original, Seaweed, Spicy Tomyum, Chinese Hotpot, Purple Sweet Potato with White Sesame
Fish Ball Crackers: NA
Sea Fish Chips: NA
Narasamut Co., Ltd., headquartered in Narathiwat, Thailand, is a renowned snack food manufacturer that has gained national recognition through its flagship brand, BEFISH. With a deep-rooted commitment to utilizing local resources and promoting Thai culinary heritage, the company produces premium fish-based snacks that combine traditional recipes with modern consumer trends. As an active participant in Thailand’s One Tambon One Product (OTOP) program, Narasamut exemplifies successful community-based enterprise development.
Core Business and Offerings
Narasamut Co., Ltd. specializes in the production of high-protein, flavorful fish crackers derived from local sea fish. These snacks are marketed under the BEFISH brand and come in a variety of innovative flavors designed to cater to diverse consumer palates. The company uses high-quality marine fish and traditional production techniques, blended with creative flavor profiles to craft uniquely Thai snack products.
Primary product lines include:
- Fish Crackers:
- Original Flavor
- Seaweed Flavor
- Spicy Tomyum Flavor
- Chinese Hotpot Flavor
- Purple Sweet Potato with White Sesame
These products are known for their crispy texture, bold seasoning, and high nutritional content, especially protein.
Specialization and Unique Value Proposition
The company’s uniqueness lies in its integration of local fisheries and cultural flavors into shelf-stable snack formats. BEFISH stands out in the competitive snack market by:
- Using 100% real sea fish as the primary ingredient.
- Offering halal-certified products, appealing to Muslim consumers in Thailand and abroad.
- Creating Thai fusion flavors that combine traditional tastes with modern snack trends.
- Emphasizing quality control and hygienic production environments.
As an OTOP-labeled producer, Narasamut benefits from credibility and support in national and regional marketing efforts.
Financial Strength and Market Reach
Though detailed revenue figures are not publicly disclosed, Narasamut’s sustained growth is evidenced by:
- Nationwide distribution of BEFISH products via retail stores, online marketplaces, and trade fairs.
- Continuous innovation in product development and packaging.
- Strategic branding and media exposure under Thailand’s government-backed OTOP scheme.
The brand has become a prominent example of a successful Thai SME turning local resources into nationally recognized consumer products.
Export and Shipment Records
Currently, BEFISH is exploring international market penetration, particularly in neighboring ASEAN countries and Middle Eastern markets where halal products have high demand. While shipment data on platforms like Volza or ImportYeti is limited, the company’s participation in food expos and its bilingual packaging indicate a focus on export readiness.
Target Market
Narasamut Co., Ltd. targets multiple consumer segments:
- Domestic consumers seeking high-protein snacks with unique Thai flavors.
- Halal markets both within and outside Thailand.
- Retailers and wholesalers of health-conscious snack foods.
- International distributors in ASEAN, Middle East, and South Asia looking for culturally relevant and certified snack products.
The brand is particularly appealing to younger demographics and tourists looking for uniquely Thai snack options.
Capabilities and Infrastructure
Narasamut operates a modern production facility in Narathiwat with capabilities including:
- Fish preparation and dehydration systems.
- Automated cutting and seasoning lines.
- Quality packaging solutions designed for long shelf life.
- Cold storage and logistics support for large-scale distribution.
The facility adheres to food safety standards required for domestic and export operations.
Certifications and Compliance
- Halal Certification: Ensures products meet Islamic dietary standards.
- OTOP Certification: Validates quality and cultural authenticity under Thailand’s government-endorsed program.
- Local compliance with Thai FDA food safety standards is also maintained.
These certifications enhance credibility and enable entry into religious and regulatory-sensitive markets.
Community Engagement and Testimonials
Founder Muhammadsobree Sehbakor has been an active advocate of local enterprise and community empowerment. Narasamut’s success has been widely covered in regional media and government trade promotions, showcasing the role of BEFISH in job creation, value addition to fisheries, and entrepreneurial innovation in southern Thailand.
Though formal testimonials are not published, BEFISH maintains a strong social media presence, with user-generated content and positive engagement reflecting customer satisfaction.
Major Achievements
- Developed one of the most popular OTOP snack brands in southern Thailand.
- Diversified flavor offerings with strong cultural relevance and modern appeal.
- Expanded from local markets to national distribution and export readiness.
- Positioned the brand as a model for community-based SME success under the Thai government’s development framework.
Narasamut Co., Ltd. exemplifies innovation, cultural preservation, and economic development through its BEFISH brand. The company’s trajectory signals continued growth potential in the regional and global snack food markets.