Exhibiting at Seafood Expo North America 2025

WD Seafood LLC, headquartered in Morristown, New Jersey, is a specialized seafood importer and distributor serving the North American market with a focus on high-quality, sustainably sourced finfish from Europe. Established as the U.S. division of Norwegian company Williksen Export AS, WD Seafood bridges global supply with U.S. seafood demand through efficient logistics, deep product knowledge, and long-term partnerships with certified producers.

Core Business and Product Portfolio

WD Seafood LLC imports and distributes a broad spectrum of premium frozen and chilled seafood products, primarily from Northern Europe and the North Atlantic. Their product lineup includes:

• Atlantic Salmon
• Halibut
• Herring
• Mackerel
• Cod
• Haddock
• Other Whitefish

The company supplies its seafood products in various formats, including H&G (headed and gutted), fillets, portions, skin-on/skinless, and value-added frozen formats, catering to foodservice distributors, wholesalers, and select retail chains across the United States.

Specialization and Core USP

WD Seafood LLC’s core value lies in its strategic alignment with Williksen Export AS, a highly respected seafood processor and exporter based in Norway. This partnership enables WD Seafood to offer:

• Consistent year-round supply of North Atlantic species
• Traceable, sustainably sourced products, with full documentation
• Logistical efficiency, leveraging Williksen’s established cold chain infrastructure
• Tailored product formats for U.S. market preferences and regulatory requirements

The company’s U.S. footprint is optimized to serve high-demand urban centers and regional distributors with just-in-time delivery models, ensuring freshness and minimizing inventory costs for buyers.

Certifications and Compliance

While WD Seafood operates as a distributor, its parent and supplier base in Norway maintain globally recognized certifications, including:

• Marine Stewardship Council (MSC) Certification
• Global GAP and Friend of the Sea designations for aquaculture operations
• EU Approved Exporter status
• Products handled in FDA-registered and HACCP-compliant U.S. facilities

These certifications validate the quality, sustainability, and compliance of seafood offered by WD Seafood in the U.S. market.

Market Reach and Customer Base

WD Seafood primarily services:

• Seafood wholesalers
• National and regional foodservice distributors
• Ethnic and specialty seafood markets
• Retailers requiring private-label or bulk frozen whitefish products

The company’s key regions include:

• Northeastern U.S. – New York, New Jersey, and surrounding states
• Mid-Atlantic and Midwest markets
• Select distribution in West Coast markets via logistics partners

Through its tight integration with Norwegian and Northern European exporters, WD Seafood ensures steady availability of Atlantic species that are subject to seasonal fluctuations in other regions.

Infrastructure and Capabilities

Although WD Seafood operates as a lean importing and distribution entity, its capabilities are enhanced through:

• Direct import channels from Norway, Iceland, and other Northern European origins
• Cold storage partnerships near major U.S. ports and logistics hubs
• Custom labeling and portioning services through contracted U.S. facilities
• Supply chain coordination with Williksen Export AS to optimize delivery schedules and container utilization

This hybrid operational model allows WD Seafood to manage overhead efficiently while delivering a flexible product mix to its customers.

Financial and Operational Insights

As a private company with close alignment to Williksen Export AS, WD Seafood does not publicly disclose revenue data. However, trade and import data suggest:

• Annual import volumes exceeding 2,000 metric tons of frozen and chilled finfish
• Primary import categories include Atlantic Salmon, Cod, and Mackerel, accounting for over 75% of total volume
• Steady year-over-year growth, driven by U.S. demand for traceable, North Atlantic-sourced seafood

This positions WD Seafood as a competitive mid-sized importer with a clear value proposition in the whitefish and salmon segments.

Industry Engagement and Visibility

WD Seafood and its parent company are active participants in:

• Seafood Expo North America (Boston)
• Seafood Expo Global
• Trade missions and export promotion events organized by Norwegian Seafood Council

Their participation in industry forums helps maintain visibility with institutional buyers and reinforce their commitment to sustainable sourcing.

Sustainability and Corporate Values

WD Seafood’s core operating principles are guided by its parent company’s Scandinavian commitment to:

• Responsible fisheries management
• Environmental stewardship
• Long-term resource sustainability

All major product categories are sourced from ICES-regulated fisheries or certified aquaculture operations, ensuring ecological compliance and customer assurance.

Summary

WD Seafood LLC operates as a strategic conduit between the sustainable seafood resources of Northern Europe and the diverse demand of the U.S. market. With high-quality Atlantic species, strong supplier partnerships through Williksen Export AS, and a customer-centric distribution model, the company offers reliability, product integrity, and traceability. As U.S. consumers and buyers continue to prioritize sustainability and freshness, WD Seafood stands out as a trusted partner in the premium frozen and chilled seafood segment.