Exhibiting at Thaifex - Anuga Asia 2025

Wei Zhe Co., Ltd., headquartered in New Taipei City, Taiwan, is a prominent confectionery and specialty food manufacturer known for its flagship brand Tangshop. The company specializes in producing traditional Taiwanese sweets and baked goods, combining artisanal craftsmanship with modern packaging and export strategies. Wei Zhe Co., Ltd. has steadily grown into a respected name across Asian and international food markets, particularly in the premium gifting and novelty sweets segment.

Core Business and Product Offerings

Wei Zhe Co., Ltd. offers an extensive portfolio of handcrafted sweets and bakery items, structured across multiple product lines:

• Confectionery: Includes handmade nougat, nougat biscuits, peanut butter nougat, nutty toffee, dried fruit candies, black date & walnut soft candy, and bubble milk tea candy.
• Bakery: Signature items such as muffins with nougat, chocolate malt biscuits, snowflake pastries, puffed rice balls, and crispy biscuit assortments.
• Sauces: Classic sauce series for sweet and savory pairing with traditional Taiwanese dishes.
• Gift Boxes: Elegantly designed gift sets including assorted nougat selections, holiday-themed packages, and bespoke corporate gifting options.

These products are created using premium natural ingredients and are designed to reflect the essence of traditional Taiwanese flavors with an innovative twist.

Specialization and Unique Selling Proposition

Wei Zhe Co., Ltd.’s unique strength lies in its fusion of heritage recipes with modern gourmet appeal. Key differentiators include:

• Handcrafted preparation methods that retain authentic textures and flavors.
• Low sugar, additive-free recipes, catering to health-conscious consumers.
• A strategic focus on gifting culture, especially for holidays and festivals in Asia.
• Broad multi-brand strategy encompassing Tangshop, Wait for Ducey, Yang Tao Le, Tibellas, and Zest Nova.

The company’s branding is deeply embedded in themes of nostalgia, warmth, and premium indulgence—making it a standout in the boutique confectionery space.

Financial and Export Performance

Although specific financial statements are not publicly disclosed, Wei Zhe Co., Ltd. demonstrates a solid export-oriented business model. Based on data insights from trade portals like ImportYeti:

• The company actively exports to Southeast Asia, the United States, Canada, and Australia.
• Its nougat gift boxes and artisanal candies are among the top-selling SKUs for overseas distributors and Asian-themed retail outlets.
• Repeat shipment records suggest ongoing demand and consistent supply chain relationships with international partners.

Wei Zhe also benefits from strong domestic e-commerce performance through platforms like Shopee and local Taiwanese food marketplaces.

Target Market

Wei Zhe targets several consumer and business segments:

• Premium retail customers seeking gourmet gift sets and nostalgic sweets.
• Export wholesalers and importers looking for Taiwanese confectionery and bakery products.
• Boutique dessert chains and cafes sourcing unique, high-quality snack items.
• Corporate gifting programs and event planners across Asia and overseas communities.

The company’s branding and packaging are tailored to appeal to both traditional and modern aesthetics, enabling it to cross demographic lines effectively.

Capabilities and Infrastructure

Wei Zhe operates a state-of-the-art facility in New Taipei City, equipped with:

• Small-batch artisan production units to preserve handcrafted quality.
• Automated packaging systems for hygiene and retail-readiness.
• In-house R&D and design teams for continuous innovation in flavor and packaging.

The company maintains strict quality control processes across all stages of production to ensure consistency and safety.

Certifications and Compliance

Wei Zhe Co., Ltd. adheres to Taiwanese food manufacturing standards and is in compliance with:

• HACCP Food Safety Protocols
• ISO-compliant production processes
• FDA registration for product eligibility in North American markets
• Halal certifications for selected SKUs

These certifications provide assurance for buyers across a wide range of consumer markets.

Customer Testimonials and Achievements

Tangshop’s products have received widespread praise for:

• Unique taste profiles and soft textures of its nougat and pastries.
• High-end gift presentation suitable for seasonal gifting and business promotions.
• Positive reviews across online platforms for product freshness and packaging aesthetics.

The brand has been featured in Taiwanese food expos and local television segments, enhancing its market credibility and visibility.

Summary

Wei Zhe Co., Ltd. stands out in Taiwan’s specialty food landscape with its rich lineup of artisanal confectionery and bakery products under the Tangshop and associated brands. With an emphasis on craftsmanship, health-conscious recipes, and cultural storytelling through sweets, the company is a reliable and creative partner for distributors, retailers, and consumers seeking authentic Taiwanese indulgence.