Wellbeing-Garden Co., Ltd., based in Hoengseong-gun, Gangwon-do, Republic of Korea, is a leading food manufacturer dedicated to the innovation and production of rice-based and grain-enhanced noodles. Known for merging health-centric values with traditional Korean flavors, the company has earned a reputation for its unique offerings under the brands “Wellbeing Garden” and “Noodlley.”
Core Business and Offerings
Wellbeing-Garden focuses on crafting healthy and convenient meal solutions rooted in Korea’s culinary heritage. Its key product segments include:
- Rice Noodles: A variety of options including Rice Naengmyeon, Rice Jjolmyeon, and Black Rice Noodles, providing gluten-free alternatives with enhanced nutritional value.
- Instant Noodles: The Noodlley Rice Noodle Soup line includes flavors such as Anchovy, Kimchi, and Green Onion Bone Stew, combining convenience with gourmet taste.
- Grain Noodles: Five-Grain Noodles incorporate rice, barley, millet, black rice, and brown rice, designed to appeal to health-conscious consumers.
- Ready-to-Eat Meals: Signature products like Hanwoo Green Onion Gomtang Rice Noodles integrate premium Korean beef and traditional broth flavors into shelf-stable meal kits.
Specialization and USP
Wellbeing-Garden stands out for its emphasis on rice-based food innovation and clean-label nutrition. The company specializes in:
- Non-fried, gluten-free noodles made from Korean rice varieties.
- Fusion of traditional and modern flavors, offering localized products for international tastes.
- Instant noodle soups that prioritize natural ingredients over synthetic additives.
- Utilization of Korean-grown grains, supporting local agriculture and enhancing traceability.
Market Reach and Export Strategy
Wellbeing-Garden has built a growing export portfolio while retaining strong domestic distribution through health food stores, online platforms, and retail partners. Key export highlights include:
- Emerging markets: Southeast Asia, Japan, and North America.
- B2B partners: Health food brands and distributors seeking private-label gluten-free noodle solutions.
- International exhibitions: Regular participation in food expos such as RICE SHOW Korea, helping to secure overseas buyers and long-term distribution contracts.
Capabilities
The company operates a specialized production facility equipped to:
- Process multiple grain types using a low-temperature drying method to retain nutritional value.
- Package instant noodle kits using vacuum sealing and moisture control.
- Manage end-to-end production, from raw grain sourcing to final product packaging.
R&D is a cornerstone of the company’s strategy, driving the creation of new health-oriented recipes and maintaining product innovation momentum.
Certifications and Compliance
Wellbeing-Garden adheres to stringent food safety and quality standards, including:
- HACCP certification for manufacturing process safety.
- GMP certification to ensure consistent product quality.
- KFDA (Korean Food and Drug Administration) registration for domestic compliance.
- Products tailored for export also meet labeling and safety standards of the EU, U.S., and ASEAN countries.
Leadership and Philosophy
Founded and led by Seo Kyungjin, Wellbeing-Garden emphasizes a corporate mission rooted in wellness, authenticity, and sustainability. The company is structured to promote both innovation and traditional values in its product development.
Achievements and Industry Recognition
- Flagship brand “Noodlley” recognized at international trade events for its rich flavor and gluten-free innovation.
- Selected exhibitor at major Korean agri-food exhibitions promoting rice utilization.
- Positive consumer feedback from health-conscious communities and online wellness platforms.
Wellbeing-Garden Co., Ltd. continues to be at the forefront of Korea’s health-driven food sector, bringing smart, flavorful, and sustainable noodle solutions to both local and global consumers.
