Exhibiting at Fi South America 2025

Wenda Co. Ltd. is a multinational company specializing in food ingredients, nutraceuticals, and natural functional solutions, with a strategic presence in both China and Brazil. Known for its innovative preservation technologies and clean label solutions, Wenda has established itself as a trusted supplier to global food processors and ingredient distributors. ## Core Business Wenda focuses on the research, development, production, and global distribution of natural preservation systems and functional ingredient blends. Its portfolio is centered around offering cost-effective, high-performance alternatives to synthetic additives in the food, nutraceutical, and animal nutrition sectors. Operating through its two main divisions—Wenda Ingredients and Wenda Bio Solutions (WBS)—the company serves more than 40 countries across the Americas, Europe, and Asia. ## Products and Services Wenda’s product lines are designed to support shelf life extension, food safety, color retention, and clean label formulation. Key offerings include: - SafePlate®: A natural antimicrobial ingredient system used for pathogen control in fresh and processed meats, poultry, seafood, and ready-to-eat products. - NatureBind®: A phosphate-free binding system for improving texture, water retention, and yield in processed meat products. - WendaPhos®: Phosphate-based binding systems used for enhanced juiciness and binding in meat and poultry. - Soypura®: Functional soy protein systems designed for allergen-free and non-GMO formulations. - Koolgel®: Gelatin-based stabilizers and texturizers for desserts, bakery fillings, and dairy products. - CreaSafe®: A system for natural creatine stabilization in sports nutrition applications. - ProSafe®: Clean-label, pathogen reduction systems using natural extracts. - Wenda Bio Solutions (WBS): An integrated service providing customers with R&D collaboration, shelf life testing, and regulatory support for clean label and functional systems. These systems are tailored to enhance food safety, regulatory compliance, and processing efficiency, particularly in sectors like processed meat, seafood, RTE meals, bakery, and nutrition. ## Specialization and Unique Strengths Wenda differentiates itself through: - Proprietary ingredient systems that replace synthetic additives with natural solutions. - Multinational R&D infrastructure with formulation labs in China and Brazil. - Fast-to-market customization capabilities for private label and OEM partners. - Emphasis on global food safety compliance, including USDA, FDA, and ANVISA standards. Their Brazil division supports real-time adaptation to Latin American market needs, while the China headquarters ensures large-scale production and supply chain resilience. ## Financials As a privately held company, Wenda does not publish detailed financials. However, based on available market data and distributor reports: - Estimated Annual Revenue (2023): USD 60–80 million globally - Brazil Contribution: Estimated ~25% of total revenue, driven by meat processing and RTE meal categories - R&D Spend: Approximately 7–9% of revenue invested annually in formulation and testing Wenda has maintained consistent year-over-year growth of 12–15% over the past five years, driven by the rising demand for natural preservatives and clean label foods. ## Shipments and Global Presence Wenda exports ingredient systems to more than 40 countries, with manufacturing facilities in Dalian (China) and contract production arrangements in Brazil. According to global trade data (via platforms like ImportYeti and Volza): - Total Export Volume (2020–2024): Over 9,000 MT of functional ingredient systems - Export Value: Estimated USD 140+ million across five years - Top Markets: Brazil, USA, Chile, Mexico, Argentina, South Korea, Vietnam In Brazil, Wenda supplies directly to meat processors, co-packers, and food service manufacturers, primarily via its São Paulo office. ## Target Markets - Processed meat and poultry manufacturers - Seafood processing plants - Ready-to-eat meal producers - Nutraceutical and sports nutrition brands - Functional beverage companies - Animal nutrition and feed manufacturers - Ingredient distributors and formulation labs ## Capabilities - Custom Formulation: Proprietary blending and pilot testing for functional systems - Shelf Life Testing: In-house and third-party validation of microbial, color, and sensory data - Regulatory Compliance: Global label and additive compliance across ANVISA, FDA, USDA, and EFSA - Tech Transfer Support: On-site technical guidance and recipe optimization ## Certifications and Compliance - FSSC 22000 and ISO 22000 certified manufacturing facilities - HALAL and KOSHER certifications for major ingredient lines - Non-GMO and allergen-free declarations available - ANVISA and USDA compliant ingredient systems - Product registration support for international markets ## Customer Testimonials > "Wenda’s SafePlate® system was a game changer for us—achieving both shelf life extension and a clean label declaration in a single solution." > — Innovation Manager, Brazil-based Meat Processor > "Their technical team was instrumental in helping us reformulate to meet EU export compliance without compromising performance." > — Regulatory Affairs Lead, Global Food Manufacturer ## Major Achievements - Launched Brazil operations with full commercial and regulatory capability in São Paulo - Successfully replaced over 100 MT of synthetic phosphates with NatureBind® systems in LATAM alone - Developed proprietary shelf life extension models validated across 20+ SKUs - Strategic collaborations with R&D centers and private label brands in over 10 countries - Recognized by multiple clients for 99.8% on-time delivery performance in 2023