Exhibiting at Asia Fruit Logistica 2025

Westfalia Fruit Perú S.A.C., headquartered in Miraflores, Lima, is the Peruvian subsidiary of the global avocado leader Westfalia Fruit Group. As a vertically integrated grower, packer, and exporter, the company plays a strategic role in Peru's fresh produce industry, specializing in the cultivation and international marketing of premium avocado varieties. Established as part of Westfalia’s global expansion strategy, Westfalia Fruit Perú has rapidly grown into one of the country’s leading avocado exporters, contributing significantly to Peru’s agricultural exports.

Core Business and Mission

Westfalia Fruit Perú is focused on providing high-quality, sustainable avocados and other subtropical fruits to global markets year-round. Its mission aligns with the Westfalia Group’s broader vision of being “The Avocado Company for the World,” emphasizing sustainability, varietal innovation, and value chain integration. The Peruvian operation serves as a key link in supplying avocados during the Northern Hemisphere’s off-season, thus ensuring consistent availability for international buyers.

Product and Service Offerings

The company’s primary product lines include:

• Avocados

  • Hass (main commercial export)
  • GEM® – exclusive variety with longer shelf life and later harvest window
  • Lamb Hass – larger fruit with extended export season benefits

• Blueberries (pilot stage)

  • Targeting premium segments in Asia, Europe, and North America
  • Projected growth to 500+ tonnes annually starting in 2024

• Citrus and Other Fruits (limited volumes)

  • Mangoes, mandarins, and passionfruit produced under partnership models

All produce complies with global food safety standards and is traceable from orchard to shelf. Products are packed and shipped via an advanced facility in Cañete equipped with pre-cooling, ripening rooms, and optical grading systems.

Specialization and Unique Selling Points

Westfalia Fruit Perú offers unmatched advantages in the global avocado supply chain:

• Vertical integration across growing, packing, logistics, and marketing
• Ownership or control of over 2,300 hectares of orchards across 14 growing zones in Peru
• Production of both mainstream and proprietary avocado varieties like GEM®, enabling marketing beyond traditional harvest windows
• Proprietary ripening and postharvest technology developed in collaboration with Westfalia Technological Services (South Africa)

In 2023, Westfalia introduced the GEM® avocado to select European and Asian markets to address pricing volatility during high-supply periods and to offer improved fruit firmness for long-distance shipping.

Production Capacity and Infrastructure

• Orchard Footprint: 2,300+ hectares across La Libertad, Ancash, Ica, and Lima regions
• Packhouse Capacity: Over 45,000 tonnes annually at its state-of-the-art facility in Cañete
• Nurseries: 4 commercial nurseries producing over 600,000 seedlings annually
• Technology: Optical sorting, AI-based defect detection, and postharvest quality monitoring
• Certifications: GlobalG.A.P., GRASP, SMETA, BRCGS, Rainforest Alliance

Westfalia Fruit Perú uses advanced irrigation systems and agroecological planning to reduce water usage by up to 40% per hectare.

Export and Shipment Data

Based on shipping data and company reports:

• 2022 Shipments: 2,300 containers of avocado (~41,400 tonnes)

• 2023 Shipments: 45,000 tonnes of avocado

• Export Market Breakdown (2023):

  • Asia: 40% (Japan, China, Korea, India)
  • Europe: 39% (Netherlands, UK, Spain, Germany)
  • USA: 16%
  • Latin America: 5%

• Blueberry Export Pilot:

  • First exports in 2024 with an estimated 30 containers
  • Targeting 15–20% YoY growth based on market demand

Logistics are handled through the ports of Callao and Paita, supported by cold chain partners and third-party logistics providers.

Target Markets

Westfalia Fruit Perú serves a wide range of customers globally:

• Retail Chains: Including premium European and Asian retailers
• Wholesalers and Distributors: Focused on fresh produce and foodservice
• Online Grocery Platforms: Especially in Asia where e-commerce fresh fruit demand is rising
• Importers Specializing in Ethnic and Premium Fruit Categories

Its GEM® and Lamb Hass avocados are particularly favored in markets with longer shipping distances due to their robust postharvest characteristics.

Capabilities

• Year-round supply assurance through varietal diversity and multi-regional sourcing
• High-throughput packhouse processing up to 20+ containers daily during peak season
• Sustainable farming practices including soil health programs and biological pest control
• Agronomic R&D via collaboration with Westfalia Technological Services
• On-site QC and ripening trials for key export markets

Certifications and Compliance

Westfalia Fruit Perú adheres to strict international standards, including:

• GlobalG.A.P. & GRASP – for good agricultural and social practices
• BRCGS Food Safety Certification
• Rainforest Alliance Certified™ orchards
• SMETA Audit for ethical trade compliance
• Compliance with U.S. FDA FSMA and EU MRL standards

All shipments undergo multi-level quality inspections, residue analysis, and traceability audits prior to dispatch.

Testimonials

“Westfalia’s Peruvian avocados consistently arrive in perfect condition with high dry matter and flavor. The GEM variety has helped us extend our retail offering by weeks.”
— Category Buyer, European Retailer

“A reliable supplier with a sharp focus on sustainability and postharvest innovation. Their team provides full transparency and consistent quality.”
— Fresh Produce Importer, Japan

Achievements

• Ranked among top 5 avocado exporters from Peru by export volume (2023)
• Launched GEM® commercial shipments to EU and Asia, a first for Peru
• Initiated commercial blueberry pilot in 2024, expanding into high-value soft fruits
• Exported over 45,000 tonnes of avocado globally in 2023
• Recognized by Peruvian Exporters Association (ADEX) for innovation in agro-exports
• Partnered with USAID and local cooperatives for smallholder integration and training

Westfalia Fruit Perú continues to scale its operations with a firm commitment to environmental stewardship, global supply continuity, and varietal innovation—cementing its position as a premium avocado supplier in the global market.