Product Offerings
Product Categories:
Beverages
Products:
Soy-Based Products: Soy Milk, Tofu Skin, Fermented Tofu, Soy Sauce
Ngowjengngoun Co., Ltd. is a Thai food manufacturing company headquartered in Bangkok, specializing in the production of soy-based products under its flagship brand Fong Fong. With decades of industry presence and deep expertise in traditional Asian food processing, the company caters to the growing demand for plant-based, protein-rich, and health-oriented products.
Company Overview
Founded and led by Sirichai Benjapornlert, Ngowjengngoun Co., Ltd. has maintained a reputation for combining traditional fermentation techniques with modern food safety standards. The company operates in both the domestic Thai market and selected export destinations, leveraging its authenticity, consistent product quality, and brand trust.
Product Portfolio
Ngowjengngoun’s product lineup is rooted in traditional soy foods and includes:
- Soy Milk – A popular dairy alternative, processed with minimal additives and available in both sweetened and unsweetened variants.
- Tofu Skin (Yuba) – Rich in plant protein, used in stir-fries and vegetarian dishes.
- Fermented Tofu (Preserved Tofu) – Fermented in brine with a strong umami flavor, widely used in Chinese-Thai cuisine.
- Soy Sauce – Naturally brewed and aged using traditional methods.
These products serve both consumer and foodservice segments, with a focus on quality, heritage, and clean-label ingredients.
Specialization & USP
Ngowjengngoun Co., Ltd. distinguishes itself through:
- Mastery of fermentation techniques handed down through generations.
- High protein content and nutritional value across its soy-based product line.
- Strong ethnic and health appeal, particularly among vegetarian, vegan, and lactose-intolerant consumers.
- A loyal following among Thai-Chinese households and regional foodservice operators.
Target Markets
The company primarily serves:
- Retail chains and supermarkets in Bangkok and greater Thailand.
- Vegetarian restaurants and Chinese-Thai eateries.
- Export partners in ASEAN and East Asia, supplying preserved and soy-based goods.
- Health-conscious consumers looking for dairy alternatives and fermented protein.
Its brand Fong Fong is well recognized in Asian grocery shelves and traditional marketplaces.
Financials
As a family-owned SME, Ngowjengngoun Co., Ltd. does not publish public financial reports. However, its sustained product line, long-term market presence, and production scale suggest:
- Annual revenue in the tens of millions of THB.
- Steady sales across retail and wholesale channels.
- Limited but growing export volume driven by niche market demand.
Shipment & Distribution
- Manufacturing Base: Bangkok
- Distribution Channels: Supermarkets, traditional markets, wholesale distributors
- Export Regions: Hong Kong, Singapore, Malaysia, and select Chinese communities abroad
Packaging formats are tailored for both retail sale and institutional buyers, with vacuum-packed tofu skins and bottled soy sauces being core SKUs.
Certifications & Compliance
- Thai FDA registered food facility.
- Products meet national standards for food safety and shelf-life stability.
- Likely adherence to halal and vegetarian compliance, although specific certificates are not publicly listed.
Capabilities
- Batch fermentation and aging for soy products.
- Product development and formulation for niche dietary preferences.
- Bespoke packaging solutions for local and export markets.
- Small-batch OEM production for regional partners in ASEAN.
Customer Feedback & Market Reception
While not heavily active on social media, the company enjoys:
- Strong brand loyalty in niche communities, particularly in older generations.
- Positive word-of-mouth for authenticity and flavor of its fermented tofu.
- Consistent usage of its soy milk and tofu skin in vegetarian cooking and festival catering.
Achievements
- Successfully established the Fong Fong brand as a trusted label in soy-based health foods in Thailand.
- Maintained continuous operation across multiple generations with consistent quality standards.
- Contributed to the popularization of traditional Chinese soy products in the mainstream Thai food industry.
Ngowjengngoun Co., Ltd. stands as a cultural and nutritional bridge, preserving traditional soy fermentation methods while addressing modern dietary needs through its focused portfolio and customer-first philosophy.