Exhibiting at Thaifex - Anuga Asia 2025

White Tiger King Co., Ltd., based in Pai, Thailand, is an emerging leader in the plant-based beverage and functional food sector, distinguished by its use of tiger peanuts as a base ingredient. The company stands at the forefront of sustainable food innovation by creating nutrient-dense, dairy-free products and pioneering the upcycling of agri-waste into eco-friendly packaging.

Core Business and Product Offerings

White Tiger King Co., Ltd. develops a specialized line of plant-based products built around tiger peanuts—an ancient crop known for its high nutrient profile. Their product portfolio includes:

• Plant-Based Milk:

  • Tiger Peanuts Milk: A lactose-free, dairy-free milk alternative made from roasted tiger peanuts, available in an unsweetened variant for health-conscious consumers.

• Functional Powders:

  • Tiger Peanuts Yogurt Powder: A powdered drink mix offering gut-health benefits and portability, catering to travelers, schools, and clinical nutrition programs.

• Sustainable Packaging Solutions:

  • Tableware Made from Peanut Shells: A creative upcycling initiative that turns agricultural waste into biodegradable plates, bowls, and utensils.

These products are targeted at vegan, lactose-intolerant, and health-focused consumer groups, offering both daily consumption and lifestyle utility benefits.

Specialization and Unique Selling Proposition

White Tiger King’s uniqueness lies in its integration of indigenous ingredients, sustainability, and health science. Key differentiators include:

• Use of tiger peanuts (aka bambara groundnuts)—a drought-tolerant, protein-rich legume not commonly used in commercial food processing.
• Focus on clean-label formulation, avoiding added sugar, preservatives, and allergens.
• Upcycling waste materials into biodegradable consumer products.
• Promotion of local Thai agriculture and indigenous crops, helping smallholder farmers diversify income sources.

The company has also built a narrative around functional minimalism, combining nutrition, sustainability, and simplicity in design and formulation.

Financial and Market Performance

As a fast-scaling startup, White Tiger King is gaining recognition within Thailand’s food tech and wellness ecosystem:

• Products have been adopted by eco-conscious retail stores and health cafés across northern Thailand.
• Gaining traction on online platforms and farmers markets catering to natural and sustainable living.
• Active participation in food tech expos and sustainability forums has boosted brand visibility.
• Initial seed investments and crowdfunding activities have supported their pilot production and packaging R&D.

The company is positioned to expand into regional ASEAN wellness markets and boutique B2B partnerships.

Target Market

White Tiger King targets niche yet rapidly growing consumer segments, including:

• Vegan and plant-based lifestyle adopters
• Health-conscious and lactose-intolerant individuals
• Zero-waste communities interested in biodegradable packaging
• Hospitality and educational institutions looking for sustainable dining solutions

The company’s products are tailored for both everyday retail consumers and B2B food service operators seeking clean-label, plant-forward innovations.

Capabilities and Infrastructure

White Tiger King’s operational capabilities include:

• Small-batch artisanal production in Pai with quality control for handcrafted batches.
• Access to local tiger peanut farming communities, supporting sustainable supply chains.
• R&D facilities focused on functional powder formulation and food drying technologies.
• In-house development of eco-packaging molds using food-safe biocomposites from agri-waste.

Plans are underway to scale operations via strategic manufacturing partnerships and expand distribution through specialty retailers and e-commerce.

Certifications and Compliance

As part of their ethical and safety commitment, the company is progressing toward:

• Thai FDA registration and clean-label certifications
• Compostability testing and standards for their sustainable packaging line
• Partnerships with eco-labeling and B Corp consultants to prepare for broader global certification

These efforts aim to ensure regulatory compliance and bolster trust among discerning buyers.

Customer Testimonials and Achievements

Customer feedback highlights:

• Superior taste and digestibility of Tiger Peanuts Milk compared to other plant-based milks.
• Appreciation for the innovative use of native crops and commitment to social enterprise ethics.
• Recognition for eco-design excellence in zero-waste packaging and circular economy efforts.

The company has also received media attention in Thailand for combining climate resilience, food technology, and community development into a single product line.

Summary

White Tiger King Co., Ltd. represents the future of sustainable, plant-based innovation through its commitment to functional nutrition, indigenous Thai agriculture, and agri-waste upcycling. With products like Tiger Peanuts Milk, yogurt powders, and biodegradable tableware, the company is redefining wellness for conscious consumers and forward-thinking institutions, offering a unique blend of tradition, health, and sustainability.