World Fresh Exports Inc., headquartered in Lake Country, British Columbia, Canada, is a vertically integrated fresh fruit company specializing in the growing, packing, shipping, exporting, and marketing of premium fruit varieties to over 30 countries worldwide. With more than 25 years of expertise in fresh produce exports—particularly cherries—World Fresh has established itself as a trusted global supplier with a reputation for exceptional quality, strategic sourcing, and customized programs for diverse markets.
Core Business and Mission
World Fresh Exports operates with a clear mission: to provide premium, fresh, and safe fruit to global consumers through innovation, sustainability, and grower partnerships. The company serves as a bridge between top-tier fruit growers and international buyers, leveraging deep experience in North American agriculture and global logistics.
Their vertically integrated structure allows them to maintain full control over the value chain—from orchard management and harvest timing to post-harvest packing, quality assurance, and international shipping.
Product Portfolio
World Fresh offers a broad range of fresh fruit items sourced from Canada, the United States, Chile, Peru, South Africa, and other key producing regions:
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Cherries
- Canadian and U.S. origin
- Focus on premium late-season varieties
- Size: 9.5 row and larger
- Firmness: ≥ 300g/mm² (penetrometer tested)
- Colour: Dark mahogany and jet black preferred
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Grapes (under Sutherland brand labels)
- Red Seedless, Green Seedless, Black Seedless
- Branded labels: Smiling Buddha, Golden Dragon, Panda, Black Bull
- Exported in high-graphic consumer cartons
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Apples
- Gala, Fuji, Honeycrisp, Ambrosia
- Supplied from Canadian and U.S. growers
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Blueberries
- Fresh and air-shipped
- Sourced primarily from BC and Chile
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Citrus & Stone Fruits
- Oranges, Lemons, Peaches, Nectarines, Plums (available seasonally)
The company emphasizes premium quality, food safety, and shelf-life stability for international shipping. Fruit is packed in custom formats, including clamshells, RPCs, and high-impact display-ready cartons.
Specialization and Unique Selling Points
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Cherry Export Expertise
- Over 25 years in cherry marketing
- Shipping to high-barrier markets (e.g., China, Korea, Taiwan)
- Pre-shipment quality control includes defect scoring, sugar level testing (°Brix), and post-harvest firmness measurement
- Compliance with phytosanitary protocols (e.g., Korea’s import regulations for fresh cherries)
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Brand Differentiation in Grapes
- Exclusive licensing of graphic-rich Sutherland grape brands
- Strong identity in retail and wholesale markets throughout Asia and the Middle East
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Global Sourcing & Season Extension
- Dual-hemisphere sourcing strategy to maintain 52-week supply
- Close collaboration with growers in Chile, South Africa, and Peru to offset North American seasonality
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Multilingual Export Capabilities
- Native language support for clients in Chinese, Vietnamese, Spanish, French, and English
- Packaging translated for destination markets
Scale and Infrastructure
- Headquarters: Lake Country, British Columbia, Canada
- QC Facilities: In-market quality assurance points across Asia (Hong Kong, Vietnam, China)
- Inspection Protocols:
- Size & defect grading under Canadian Grade A & U.S. #1
- Dry matter testing for selected fruits
- Cold chain integrity verified at each leg of shipment
- Export Volume:
- Cherries: Estimated 500,000 kg+ annually
- Grapes: Over 200 containers per season (Chile and Peru origins)
- Shipping Ports:
- Canada: Vancouver, Montreal
- U.S.: Seattle, Los Angeles, Philadelphia
- South America: Valparaiso, Callao
Target Markets
World Fresh Exports serves a range of global clients, including:
- Retail Supermarkets
- China, Taiwan, Vietnam, Thailand, Malaysia, UAE
- Wholesale and Terminal Markets
- Canada, Middle East, Europe
- Import Distributors
- With customized private label and repack solutions
- Online Fruit Retail Platforms
- Offering premium-packaged cherries and blueberries
The company’s ability to meet demanding quality specifications makes it a preferred supplier for premium and luxury segment retailers, especially in Asia.
Capabilities
- Custom Packaging Solutions
- Tailored label and carton designs
- Food-safe inks and moisture barrier finishes
- End-to-End Logistics Coordination
- Ocean freight (20’ & 40’ refrigerated containers)
- Air freight cherry programs during peak demand weeks
- On-Ground QC Teams
- Located in Asia for real-time inspection and feedback
- Bilingual Export Documentation Support
- Ensuring accurate and efficient customs clearance
Certifications and Compliance
World Fresh Exports adheres to international food safety and traceability standards:
- GlobalG.A.P. – Certified grower partners
- CanadaGAP – Verified food safety practices
- HACCP – Compliant packing procedures
- Phytosanitary Certification – For all export shipments
- Pest Risk Assessment (PRA) – Completed for cherries to Korea, China, Taiwan
Fruit is packed under audited facilities with compliance to FSMA and CFIA regulatory requirements for cross-border movements.
Testimonials
“World Fresh Exports consistently delivers cherries that meet our strict firmness and color specs, and their QC staff overseas is incredibly responsive.”
— Senior Import Manager, Shanghai Produce Company
“Their branded grape programs helped us increase sell-through in UAE retail chains by 40% YOY. The packaging stands out and quality is consistent.”
— Retail Category Buyer, Middle East
Achievements
- Exported to 30+ countries across Asia, Europe, Middle East, and North America
- Exclusive distributor of Sutherland grape labels in multiple markets
- Record cherry export season in 2023, with over 100 container loads to Asia
- Launched air-freight premium cherry service with <48-hour delivery from orchard to Asia
- Recognized by B.C. Trade and Investment Office for export excellence in horticulture
World Fresh Exports Inc. remains a dynamic force in the global fresh produce sector—offering reliability, superior quality, and market-specific programs that cater to the evolving demands of premium fruit buyers around the world.