Product Offerings
Products:
Seasonings: Powder Seasoning, Cube Seasoning, Bouillon
Spices: Ginger Powder, Garlic Powder, Nutmeg Powder, Shrimp Powder
Xichong Xinwang Imp and Exp Co., Ltd. is a Sichuan-based food ingredient and seasoning exporter that has built a solid reputation in the international market for its versatile range of powdered spices, bouillon products, and agricultural derivatives. Headquartered in Nanchong, Sichuan Province, the company leverages China's regional strengths in spice cultivation and processing to deliver high-quality, affordable flavoring products to customers across Asia, Africa, the Middle East, and Latin America.
Core Business Operations
Xichong Xinwang specializes in the production, processing, and export of seasonings, powdered spices, and agricultural food ingredients. The company integrates sourcing, formulation, packaging, and international trade within a vertically aligned model, offering both bulk and retail-ready product lines.
Their factory operations cover:
- Powder mixing and blending
- Drying and granulation
- Quality testing and packaging
- Export documentation and regulatory compliance
Xinwang caters primarily to B2B buyers, including food manufacturers, distributors, and wholesalers seeking private-label or OEM solutions.
Product and Service Offerings
Seasonings:
- Powder Seasoning (multi-flavor profiles)
- Cube Seasoning (bouillon cubes)
- Granulated Bouillon (chicken, beef, vegetable variants)
Spices and Additives:
- Ginger Powder
- Garlic Powder
- Nutmeg Powder
- Shrimp Powder
Other Offerings:
- Dehydrated Vegetables
- Agricultural Products
- Drink Powder (custom formulas)
Xinwang offers customizable formulas to meet regional taste preferences and local ingredient compliance laws.
Specialization and Unique Strengths
The company is particularly known for its cube seasoning and powder seasoning blends, developed in response to flavor trends in Africa and the Middle East. Their formulas are tailored for ethnic cuisines, including:
- West African jollof seasoning
- Maggi-style bouillon cubes
- Southeast Asian seafood blends
Key advantages include:
- Low MOQ for OEM/private-label orders
- Multi-language packaging options
- Cost-effective production through local supply chain efficiencies
Financial Strength
While specific revenue figures are private, the company operates with high shipment volumes based on trade platform visibility and customer feedback:
- Estimated annual revenue: USD 5–8 million
- Registered global buyers across 25+ countries
- Active business presence on platforms like Alibaba, Made-in-China, and Global Sources
Shipment Records
Based on cross-platform export listings and client engagement:
- Annual shipment volume: 400–600 metric tons
- Frequent destinations: Nigeria, Ghana, Senegal, UAE, Saudi Arabia, Bangladesh, Vietnam
- Main shipping ports: Shanghai, Shenzhen, and Guangzhou
- Standard packaging: sachets, plastic jars, laminated pouches, cube blister packs
Seasonings are often exported in container loads of 5–20 tons, depending on order structure.
Target Market
Xinwang serves a global network of:
- Foodservice distributors
- Private-label spice brands
- Importers in traditional and ethnic grocery sectors
- Catering and restaurant supply chains
Its product positioning is especially attractive for price-sensitive and volume-driven markets, without compromising on flavor authenticity.
Capabilities
- In-house R&D for spice blends and seasoning development
- OEM and private-label support with custom branding
- Compliance with multiple export market documentation standards (COO, MSDS, Phytosanitary, Form E, etc.)
- Multi-format packaging lines (powder, cube, granular, liquid prep powders)
- Consistent supply through year-round raw material sourcing
Certifications and Compliance
- China CIQ clearance certification
- Complies with regional MRL (maximum residue level) requirements
- Packaging and formulation adaptable to Halal and vegetarian requirements
- Certificates of origin and inspection available per shipment
Customer Testimonials
“Xinwang provides flexible formulation and competitive pricing. We’ve scaled our private-label bouillon business significantly with their support.”
— Importer, Lagos, Nigeria
“Their garlic and shrimp powders are consistent in texture and potency. Our customers appreciate the authentic taste in local dishes.”
— Distributor, UAE
Major Achievements
- Developed 30+ flavor profiles tailored to West African and Middle Eastern cuisines
- Exported to over 25 countries within the last five years
- Long-term OEM partner to multiple African food brands
- Listed supplier on major Chinese trade portals with 100% trade assurance compliance
Xichong Xinwang Imp and Exp Co., Ltd. continues to grow as a reliable global seasoning and spice supplier, offering flexibility, authenticity, and regional adaptation in every blend it produces.