Yamasa Asia Oceania Co., Ltd., a subsidiary of the esteemed Yamasa Corporation of Japan, stands as a premier manufacturer and exporter of Japanese soy sauce and seasoning products in Southeast Asia. Strategically headquartered in Samut Prakan, Thailand, the company serves as Yamasa’s regional hub, catering to both regional and global markets with precision, quality, and authenticity.
History and Corporate Background
Established to expand Yamasa’s legacy into the Asia-Oceania region, Yamasa Asia Oceania Co., Ltd. leverages over 375 years of expertise from its parent company, Yamasa Corporation, which has been a pioneer in soy sauce production since 1645. The Thailand operation was set up to meet rising demand for authentic Japanese flavors and to offer proximity-based solutions to customers in ASEAN and beyond.
Core Business Operations
Yamasa Asia Oceania is focused on the manufacturing, marketing, and export of premium Japanese-style soy sauces and related condiments. The company operates with advanced Japanese fermentation techniques, ensuring consistency with Yamasa Japan’s traditional brewing standards.
Its production facility in Thailand follows stringent quality controls and adheres to Japanese process discipline, ensuring product authenticity while aligning with local compliance and dietary regulations, including Halal certification.
Product and Service Portfolio
The company’s portfolio spans across three core segments:
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Retail Products:
- Yamasa Premium Japanese Soy Sauce
- Yamasa Standard Japanese Soy Sauce
- Yamasa Teriyaki Sauce (Halal)
- Yamasa Yakiniku Sauce (Halal)
- Yamasa Dashi Shoyu (Halal)
- Yamasa Ponzu Sauce
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Food Service Solutions:
- Yamasa Premium Soy Sauce
- Yamasa Standard Soy Sauce
- Yamasa Teriyaki Sauce
- Yamasa Shiro Dashi
- Yamasa Kombu Tsuyu
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Industrial Bulk Offerings:
- Premium and Standard Soy Sauces
- Light Color Soy Sauce
- Halal Certified Soy Sauce (preserved & preservative-free variants)
These products are available in various pack sizes suited for households, restaurants, food processors, and institutional buyers.
Unique Selling Proposition
Yamasa Asia Oceania differentiates itself with:
- Authentic brewing technology from Japan
- Halal certification by Thai and international authorities
- Customization capabilities for industrial clients
- Integrated quality assurance matching Japanese standards
- Strong branding and market recognition across Asia
Financial Strength and Stability
Although specific financial statements are not publicly disclosed for the Thai subsidiary, Yamasa Corporation globally maintains a robust financial footing with operations in Japan, North America, and Asia. The strategic positioning of the Thailand facility supports cost-efficient production while maintaining premium quality, reinforcing long-term financial sustainability.
International Shipment Records
According to trade databases including ImportYeti and Volza, Yamasa Asia Oceania has conducted multiple shipments across countries including the United States, Vietnam, Singapore, and Australia. Sample data highlights:
- Over 120 international shipments in the past 24 months
- Top export categories: Soy sauce (HS Code 2103.10), Seasoning sauces
- Key markets: USA, Japan, Vietnam, Malaysia
This affirms its strong international distribution capabilities and reliable supply chain management.
Target Market
The company targets:
- Retail consumers seeking authentic Japanese condiments
- Food service providers and restaurant chains in Southeast Asia
- Industrial food manufacturers needing bulk soy sauce solutions
- Export distributors and private-label brands
Yamasa Asia Oceania effectively bridges the gap between traditional Japanese flavors and modern international markets.
Manufacturing Capabilities
- Fully integrated production plant with Japanese fermentation technology
- Halal and food safety compliant operations
- High-volume industrial filling lines
- R&D capability for flavor adaptation and customization
Certifications and Compliance
Yamasa Asia Oceania maintains rigorous compliance and certifications:
- Halal Certification: Recognized by The Central Islamic Council of Thailand
- HACCP & GMP: In line with Thai FDA and international food safety norms
- Japanese Quality Management System: Adopted from parent company practices
Customer Testimonials
While specific testimonials are not publicly listed, the continued patronage by multinational clients and steady export record speak to the reliability and product satisfaction of Yamasa’s offerings.
Major Achievements
- Became the regional export base for Yamasa Corporation in Asia-Oceania
- Achieved Halal certification for a wide range of products
- Developed tailor-made soy sauce formulas for Southeast Asian food manufacturers
- Expanded YouTube and social media engagement for brand education and product demonstrations
Yamasa Asia Oceania Co., Ltd. exemplifies the blend of Japanese tradition and global food innovation, making it a reliable partner for soy-based condiment solutions across continents.
