Exhibiting at Thaifex - Anuga Asia 2025

Yan Zhichu Health Beauty (Xiamen) Food Co., Ltd. is a specialized manufacturer and exporter based in Xiamen, China, known for its premium health-focused food products. Operating under the flagship brand NutriBoost, the company delivers innovative, nutrition-enhanced solutions derived from traditional Chinese health ingredients like bird's nest and fish maw, combined with modern food science.

Core Business and Product Offerings

The company’s offerings span across several high-demand product categories:

• Bird's Nest Series: Including instant bird's nest, fresh stewed bird's nest, bird's nest porridge, and yogurt bird's nest. These are premium products formulated for beauty and wellness-conscious consumers.
• Fish Maw Series: Features nutrient-rich fish maw porridges, herbal soups, and milk fish maw recipes, blending traditional Chinese medicinal ingredients with convenience.
• Dessert Series: Nutritive desserts made from grains, beans, fruits, and bird’s nest, offering health benefits alongside indulgence.
• Functional Food Series: A modern range including oral liquid supplements, probiotics, and meal replacement shakes aimed at dietary and beauty enhancement.

These products cater to a growing market of health-conscious individuals across Asia and beyond, focusing on wellness, beauty, and digestive health.

Specialization and Unique Selling Proposition

Yan Zhichu’s key USP lies in its integration of traditional Chinese medicinal ingredients with modern nutritional science. All products are developed through in-house R&D and manufactured using high-standard processing technology in GMP-compliant facilities.

The company also offers comprehensive OEM/ODM services, customizing formulations, packaging, and branding solutions for global clients in health and beauty food sectors.

Financial Strength and Export Activities

Although exact revenue data is not publicly disclosed, the company’s operational scale and product diversity indicate strong financial health. According to insights from international trade data platforms:

• Yan Zhichu has engaged in consistent overseas shipments, particularly targeting Southeast Asia and the Greater China region.
• Its bird’s nest and functional health products are particularly popular in markets such as Malaysia, Singapore, Vietnam, and Taiwan.
• The brand NutriBoost is gaining traction in health and wellness retail chains as well as online marketplaces like Tmall and JD.com.

Target Market

The primary target markets include:

• Health and Wellness Consumers: Particularly women aged 25-45 interested in beauty supplements, traditional wellness foods, and nutritional desserts.
• Retailers and Distributors: Health food stores, beauty supplement retailers, and pharmacy chains.
• OEM/ODM Clients: International partners seeking private-label health foods, especially in ASEAN and Chinese-speaking markets.

Capabilities

• Modern Manufacturing Facilities: Fully automated production lines with cold-chain logistics support for freshness and compliance.
• Research and Development: In-house R&D focused on nutrient formulation, TCM ingredient integration, and palatability improvement.
• Customization Services: White-label manufacturing with formulation, design, and packaging options tailored to client branding.

Certifications and Compliance

Yan Zhichu adheres to strict food safety and quality management standards, holding:

• HACCP Certification
• ISO 22000 Certification
• GMP (Good Manufacturing Practice) Certification
• HALAL Certification (for select product lines)

These certifications facilitate access to international markets and ensure trust in product safety and quality.

Customer Testimonials and Market Reputation

Clients and distributors consistently praise Yan Zhichu for:

• Reliable quality and taste
• Innovative product development
• Responsive customer support
• Packaging aesthetics tailored for premium health goods

The company maintains long-term OEM relationships with several leading wellness and supplement brands in Southeast Asia.

Major Achievements

• Successful launch of NutriBoost as a domestic and cross-border e-commerce health food brand.
• Expanded to over 10 international markets, with growing brand recognition in ASEAN and East Asia.
• Launched custom-formulated beauty drinks and probiotics targeted at Gen Z and millennial consumers.
• Participation in leading industry expos such as China International Health Expo and Asia Health & Nutrition Conference.

Yan Zhichu Health Beauty (Xiamen) Food Co., Ltd. stands at the intersection of traditional Chinese wellness philosophy and contemporary functional nutrition, positioning itself as a global partner for premium health food innovation.