Product Offerings
Products:
Chilli Oils: Sichuan Chilli Crisp, Garlic Chilli Oil, Garlic Chilli Oil with Beef
Ferments: Hunan Salted Chillies
Founded with a passion for bold flavors and traditional Chinese culinary techniques, Yep Kitchen is a London-based food company redefining how consumers in the UK experience Asian condiments. The company specializes in small-batch chilli oils and fermented products, leveraging authentic ingredients and time-tested methods to bring vibrant flavors into everyday kitchens.
Core Business
Yep Kitchen focuses on creating artisanal chilli oils and ferments inspired by regional Chinese recipes, particularly from Sichuan and Hunan provinces. The company caters to a rapidly growing market of adventurous foodies, professional chefs, and health-conscious consumers who seek premium-quality condiments that enhance the flavor of any dish.
Product Offerings
Yep Kitchen's product portfolio includes:
-
Chilli Oils
- Sichuan Chilli Crisp – A crunchy, aromatic blend crafted using a traditional Chinese recipe with Sichuan peppercorns and crispy garlic.
- Garlic Chilli Oil – Infused with rich garlic flavors, this oil adds umami depth to stir-fries, noodles, and marinades.
- Garlic Chilli Oil with Beef – An indulgent variation with added beef for extra savoriness, popular among meat lovers.
-
Fermented Products
- Hunan Salted Chillies – A tangy, fermented condiment made from red chillies and salt, based on traditional Hunan preservation techniques.
All products are vegan-friendly (except the beef variant), free from preservatives, and made in small batches to ensure consistency and quality.
Specialization and Unique Selling Proposition
Yep Kitchen differentiates itself with its:
- Commitment to Authenticity – Recipes are rooted in traditional Chinese culinary heritage.
- Artisanal Production – Each batch is handmade, ensuring flavor integrity and premium quality.
- Transparency and Clean Labeling – Focused on natural ingredients without additives or preservatives.
- Small-Batch Fermentation Expertise – One of the few UK producers offering authentic Chinese fermented chillies.
Target Market
The brand appeals primarily to:
- UK-based urban food enthusiasts aged 25–45
- Professional chefs and culinary influencers
- Ethnic food markets and boutique grocery retailers
- Online direct-to-consumer buyers through platforms like their official website and social media
Capabilities
- In-House Recipe Development: Customized formulations based on regional tastes and seasonal ingredients.
- Flexible Production Scale: Suited for both D2C retail and small B2B restaurant partnerships.
- Strong Online Presence: Active social engagement and eCommerce fulfillment capabilities.
Certifications and Compliance
While formal certification details are not publicly disclosed, the company emphasizes adherence to food safety and UK-based production standards. Products are labeled in compliance with UK/EU food regulations.
Shipment and Export Activity
There is no record of international shipment volumes from major trade data platforms like Volza or ImportYeti, suggesting that Yep Kitchen operates mainly in the domestic UK market with a potential for future international expansion.
Financials
As a boutique brand, Yep Kitchen operates in a niche category and does not disclose public financial data. However, given the rising consumer interest in artisanal Asian condiments in the UK, the brand is well-positioned for revenue growth through retail partnerships and eCommerce.
Customer Testimonials
The brand has received enthusiastic feedback on its social media pages and online store, with customers frequently praising:
- “Incredible flavour, absolutely addicted to the Sichuan Chilli Crisp!”
- “Perfect balance of heat and umami. The garlic chilli oil is my new go-to.”
Major Achievements
- Featured in UK food blogs and online culinary communities
- Recognized for bringing authentic regional Chinese flavors to the UK market
- Developed a loyal niche customer base through direct-to-consumer sales and social media marketing