Product Offerings
Products:
Fresh Agricultural Products: apples, pears, walnuts, kiwis
Processed Agricultural Products: dried fruits, packaged nuts
Yijun County Youpinxian Network Technology Co., Ltd., operating under the brand YICHUAN, is an innovative agricultural e-commerce platform and product distributor based in Yijun County, Shaanxi Province, China. The company bridges traditional farming with digital commerce by offering fresh and processed agri-products through integrated supply chain and internet technologies.
Core Business and Product Portfolio
The core focus of YICHUAN is the aggregation, branding, and digital distribution of high-quality agricultural produce from Yijun County and surrounding areas. The company’s product categories include:
1. Fresh Agricultural Products
- Apples (Red Fuji, Gala)
- Pears (Ya Pear, Snow Pear)
- Walnuts (in-shell and shelled)
- Kiwifruits (Green and Gold varieties)
2. Processed Agricultural Products
- Dried Apples and Pears
- Packaged Walnuts and Walnut Kernels
- Mixed Fruit & Nut Gift Packs
- Vacuum-packed local specialties
These products are sourced from smallholder farms, agricultural cooperatives, and certified orchards across Shaanxi Province and are sold both domestically and internationally under the YICHUAN brand.
E-Commerce and Distribution Capabilities
YICHUAN leverages online platforms and digital logistics solutions to expand the reach of its products. Its capabilities include:
- Omnichannel Sales: Operates across domestic e-commerce platforms like JD.com, Pinduoduo, and Alibaba’s Taobao and 1688
- Cold Chain Logistics: Regional distribution hubs and cold storage for maintaining fruit freshness
- Smart Order Fulfillment: Integration of cloud inventory management with real-time order processing
- Livestreaming & Social Commerce: Promotes local farm products via Douyin (TikTok China), WeChat Mini Programs, and KOL collaborations
Geographic Origin and Sourcing Advantage
Located in Yijun County, part of the Loess Plateau in Shaanxi Province, the company benefits from:
- Ideal Climatic Conditions: High altitude, abundant sunshine, and distinct seasons—perfect for fruit cultivation
- Protected GI Products: Some produce like Shaanxi apples and walnuts fall under Geographical Indication protections
- Farmer Network: Collaborates with more than 300+ local growers and cooperatives, ensuring scale and traceability
Target Markets and Export Reach
While the company’s primary sales channel is within China, it has initiated cross-border pilot projects and export partnerships, especially for high-demand dried fruits and snack packs targeting:
- Southeast Asia
- Middle East
- Eastern Europe
- Chinese diaspora markets globally
Certifications and Compliance
Although no specific international certifications are published, YICHUAN’s products are frequently marked as:
- Green Food Certified (Chinese eco-label)
- QS Certified (China Quality Safety certification for food)
- Traceable via digital QR codes for authenticity and production transparency
Compliance documents such as phytosanitary certificates, COA, and export declaration sheets are issued for outbound shipments on demand.
Technological Integration
- Big Data Traceability: From farm to consumer via QR scanning
- Product Barcoding & Smart Labels: Enabling inventory and logistics optimization
- Farmer Education Applets: Tech-based training modules and weather forecasting tools for growers in their network
Brands and Identity
- YICHUAN – Flagship brand encompassing both fresh and dried produce
- Brand message focuses on “Mountain-grown purity, technology-driven delivery”
The company also offers OEM services for large-scale buyers and e-commerce aggregators.
Strategic Advantages
- Integration of Agriculture and Internet: Among early adopters of “Internet + Agriculture” model in western China
- Direct-from-farm sourcing: Lowers cost and increases freshness
- Shaanxi Regional Specialty Promotion Partner: Recognized promoter of provincial agricultural exports
- Supports Rural Revitalization Initiatives: Part of China’s strategy to boost rural income through tech-enabled commerce
Notable Achievements
- Partnered with over 300+ farms and rural households
- Handled over 1 million e-commerce orders domestically since 2021
- Created 20+ SKUs under the YICHUAN brand sold across major Chinese online marketplaces
- Developed logistics partnerships covering 70% of China's tier-1 and tier-2 cities
- Recognized as a Digital Agriculture Model Enterprise in Yijun County
Yijun County Youpinxian Network Technology Co., Ltd. represents a new generation of agri-tech commerce enterprises in China. Through its YICHUAN brand, it connects high-quality agricultural products from Shaanxi’s countryside with digital-savvy urban consumers and international buyers—delivering traceable, healthy, and locally rooted food through a modern, tech-powered ecosystem.