Exhibiting at Thaifex - Anuga Asia 2025

Youme Foods, headquartered in Simpang Ampat, Pulau Pinang, Malaysia, is a reputable manufacturer and exporter of traditional and innovative cookies. With a focus on delivering authentic Malaysian flavors in modern packaging, the company operates under the brand name Yomee and serves both domestic and international markets.

Core Business and Product Range

Youme Foods specializes in producing a wide variety of cookies made from carefully selected ingredients and crafted using traditional recipes. Their product categories include:

• Flavored Cookies:

  • Yam Cookies
  • Peanut Cookies
  • Sesame Cookies
  • Coconut Cookies
  • Durian Cookies
  • Oat Cookies
  • Green Pea Cookies
  • Cheese Cookies
  • Green Tea Cookies
  • Lavender Cookies

• Packaging Options:

  • Plastic Bottles
  • Tin Cans
  • Paper Boxes
  • Plastic Bags
  • Acrylic Trays
  • Individual Packings

This diversified offering allows Youme Foods to cater to a broad spectrum of market preferences, including retail chains, gourmet outlets, and festive gift segments.

Unique Selling Propositions (USPs)

• Flavor Innovation: Offers unique local flavors such as Durian and Yam, appealing to both traditional taste lovers and novelty seekers.
• Packaging Versatility: Wide array of customizable packaging formats, ideal for festive gifts, retail display, and export.
• Private Label Manufacturing (OEM): Provides tailored solutions for overseas clients seeking to launch cookie products under their own brands.
• Consistency and Quality: All products are produced in controlled environments to ensure uniform taste and quality.

Export Capabilities and Market Reach

Youme Foods actively exports to regions including:

• Southeast Asia: Singapore, Indonesia
• East Asia: Hong Kong, Taiwan
• Middle East: UAE, Saudi Arabia
• Occasional Orders: Australia and Europe during festive seasons

The company’s participation in Halal-certified platforms and trade exhibitions indicates steady international interest and export activity. Listings on platforms like DagangHalal and HalalProducers enhance its visibility and credibility among Halal-conscious buyers.

Certifications and Compliance

Youme Foods aligns with Malaysian food safety and Islamic dietary standards:

• Halal Certified: Registered and verified on recognized Halal platforms.
• Food Safety Compliance: Adheres to local food production regulations and hygiene standards.
• OEM Production Compliance: Capable of meeting client-specific labeling and documentation requirements.

These credentials position the company favorably for both regional distribution and long-distance export.

Production Capacity and Infrastructure

• Facility Location: Simpang Ampat, strategically positioned near industrial and logistics hubs in Penang.
• Workforce: Operated by a dedicated team led by industry professional Lee Sheue Shuang.
• Product Development: Offers continuous flavor innovation, incorporating ingredients like lavender and green tea into Malaysian snack culture.

Their infrastructure supports scalable production runs while maintaining artisanal flavor and texture in each batch.

Brand Identity and Retail Presence

The brand Yomee is recognized for its colorful packaging and nostalgic flavor offerings. It is positioned as a festive and everyday treat option, commonly found in gift baskets during Malaysian holidays and at souvenir shops in tourist hotspots.

Customer Engagement and Feedback

Although formal testimonials are limited, repeat orders and product visibility across major Halal marketplaces suggest high consumer satisfaction. Positive feedback revolves around the cookies’ freshness, authentic flavor, and attractive presentation.

Digital and Marketing Presence

• Website: https://youme-foods.business.site provides basic business information.
• E-commerce Listings: Products are available through platforms like HalalProducers and DagangHalal.

The company is gradually building its digital footprint to reach global audiences through B2B channels and Halal product expos.