Yunnan Lehui Farm Produce Co., Ltd. is a comprehensive agricultural enterprise based in Yuxi City, Yunnan Province, China. Operating under the brand name Maoxiong, the company specializes in the cultivation, processing, and export of organic and selenium-enriched vegetables. As a key player in Yunnan’s green agricultural movement, Lehui Farm integrates eco-friendly farming with modern production systems to deliver premium, nutrient-dense vegetables to domestic and international markets.
Core Business and Product Portfolio
Yunnan Lehui focuses on producing and distributing nutrient-rich agricultural products grown under high-elevation, ecologically optimized conditions. The core product lines include:
1. Organic Vegetables
- Grown without synthetic fertilizers or pesticides
- Certified under Chinese organic standards
- Cultivated using crop rotation and soil rejuvenation practices
2. Selenium-Enriched Vegetables
- Unique to the mineral-rich soil regions of Yunnan
- Includes varieties such as:
- Selenium-rich carrots
- Broccoli
- Lettuce
- Chinese cabbage
- Edible amaranth
3. General Farm Produce
- Leafy greens
- Root vegetables
- Local seasonal specialties
These products are marketed for their high nutritional value, safety, and freshness — targeting health-conscious consumers and buyers in institutional foodservice sectors.
Geographic and Environmental Advantage
Located in Yucun Giawei Town, Jiangchuan District, Yuxi City, Lehui Farm benefits from:
- High-altitude plateau climate: Clean air, intense sunlight, and large diurnal temperature variations enhance flavor and nutrition.
- Selenium-rich soil: Naturally enhances the micronutrient content of vegetables.
- Clean water resources: Drawn from mountain-fed irrigation systems and monitored for food safety compliance.
These environmental conditions support year-round cultivation and contribute to the high reputation of Yunnan-grown green produce.
Agricultural Practices and Infrastructure
Lehui Farm employs modern agritech techniques across its operations:
- Integrated Pest Management (IPM): Reduces the need for chemical treatments
- Soil testing and optimization: Ensures mineral balance and fertility
- Greenhouses and controlled-environment farming: For off-season production and yield stabilization
- Cold chain logistics: Post-harvest cooling, storage, and transport systems to preserve freshness
The company also collaborates with agricultural researchers and technical consultants to enhance productivity while maintaining ecological integrity.
Market Strategy and Export Focus
Yunnan Lehui has built strong distribution across domestic markets, particularly in:
- Tier-1 and Tier-2 cities in China
- Organic food retailers and supermarket chains
- E-commerce platforms targeting health-focused consumers
Internationally, the company has expanded outreach efforts to:
- Southeast Asia
- Hong Kong and Macau
- Pilot shipments to the Middle East and Japan
Shipments are primarily executed through refrigerated container logistics, ensuring quality is maintained during transit.
Certifications and Compliance
Though specific certification numbers are not publicly disclosed, the company is known to operate under:
- China Organic Product Certification
- Selenium-Content Verification by regional agricultural bureaus
- Food Safety Management Systems compliant with national standards
- Third-party quality monitoring during harvest and packaging stages
Products are typically traceable via QR-code labeling systems embedded into retail packaging.
Contact and Location
- Phone: +86 877‑833‑1668
- Location: Yucun Giawei Town, Jiangchuan District, Yuxi City, Yunnan Province, China
- Website: https://en.mx-greenstuff.com/
The company maintains a responsive customer service and logistics coordination team, enabling stable supply relationships with large-scale buyers and importers.
Brand Identity
- Maoxiong is the flagship brand representing high-quality, eco-farmed produce from Yunnan
- Brand attributes include:
- “Natural nourishment”
- “Highland purity”
- “Mineral-rich nutrition”
Packaging and marketing focus on authenticity, origin traceability, and value-added health claims.
Strategic Advantages
- Unique Product Offering: Specialization in selenium-rich vegetables gives the company a competitive edge
- Prime Location: Yunnan's climate and soil enable superior cultivation conditions
- Sustainability-Oriented: Farming practices aligned with global sustainability and wellness trends
- Scalable Operations: Infrastructure in place to expand both production and processing volume
- Brand Trust: Maoxiong products are known and favored in high-end retail and institutional markets
Key Achievements
- Recognized as a Model Enterprise in Yunnan’s green and organic agricultural development
- Successfully launched several selenium vegetable SKUs in major supermarket chains
- Partnered with research institutions on soil and selenium bioavailability studies
- Developed regional farmer cooperatives to standardize and scale production for export readiness
Yunnan Lehui Farm Produce Co., Ltd. exemplifies modern agricultural innovation rooted in ecological stewardship. By integrating selenium-rich soils, organic cultivation techniques, and market-responsive branding under the Maoxiong label, the company is contributing to the evolution of China’s premium produce supply — with the capacity and ambition to serve both domestic health markets and discerning global buyers.
