Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh fruit: blueberries, citrus, dates, asparagus
Dried fruit: NA
Zalar F&V is a Belgian-based international trading company specializing in the distribution and export of fresh fruits and vegetables, with a strategic focus on premium produce sourced primarily from Morocco. Operating under the broader umbrella of Zalar Holding, a leading agro-industrial group in Morocco, Zalar F&V serves as the export and commercial extension into the European and international markets.
Core Business
The company’s core activities revolve around the sourcing, quality control, logistics, and distribution of Moroccan-grown fresh produce to clients across Europe, the Middle East, and North America. By leveraging the vertically integrated supply chain of Zalar Holding, Zalar F&V ensures full traceability, consistent quality, and supply chain reliability for its global customer base.
Product and Service Offerings
Zalar F&V supplies a focused selection of high-quality fruits and vegetables:
- Blueberries: Grown in Moroccan coastal regions under climate-controlled conditions
- Citrus Fruits: Oranges and clementines cultivated in the Souss and Gharb regions
- Dates: Medjool and other premium varieties sourced from Moroccan oases
- Asparagus: Export-quality green asparagus produced for niche European markets
All produce is handled using state-of-the-art post-harvest processing, cold storage, and packaging infrastructure to meet stringent international food safety and quality requirements.
Specialization and Core USP
Zalar F&V's core strength lies in its integration with Morocco’s largest agro-industrial player—Zalar Holding. This structure allows:
- End-to-End Supply Chain Control from farm to distribution
- BRC, GlobalG.A.P. and IFS Certified Facilities
- Consistent Year-Round Supply, especially for early-season fruits due to Morocco’s climate
- Direct Sourcing from Grower-Owned Farms, ensuring full traceability
- Logistics Hubs in Morocco and Belgium, enabling rapid fulfillment across Europe
Financial Overview
As part of Zalar Holding, Zalar F&V benefits from the financial stability of a large-scale agro-industrial conglomerate:
- Estimated Annual Revenue (Holding Group): Over €200 million
- Export Contribution of F&V Segment: Estimated €30 million – €50 million annually
- Export Volume: Approx. 25,000 – 30,000 tons of fruit and vegetables per year
Shipment Records
According to data sourced from global trade analytics platforms:
- Top Export Destinations: France, Germany, Netherlands, UK, Gulf countries
- Peak Season Volumes: Over 400 containers/month during citrus and blueberry peak harvest
- Logistics Network: Multi-modal shipping from Moroccan packing stations to European clients via sea and road transport
Target Markets
- European Supermarket Chains
- Fresh Produce Importers & Distributors
- Food Service and HORECA Suppliers
- Wholesalers in MENA and North America
Capabilities
- Advanced Packhouses located near production zones in Morocco
- Cold Chain Infrastructure with controlled atmosphere shipping
- Integrated Quality Management System
- Bespoke Packaging Options for retail and food service
- Dedicated Logistics and Customs Clearance Teams based in Belgium
Certifications and Compliance
- GlobalG.A.P. Certified Growers
- BRC Food Safety Certification
- IFS (International Featured Standards) Certification
- GRASP (GLOBALG.A.P. Risk Assessment on Social Practice)
- Sedex Membership for Ethical Trade Audits
Customer Testimonials
“Zalar F&V has been an essential partner in ensuring timely, top-quality citrus supply during our key promotional periods. Their traceability and reliability are unmatched.”
— Marco Janssen, Sourcing Manager, GreenBasket Netherlands
“The blueberries sourced from Zalar consistently meet our quality and freshness benchmarks, with well-managed logistics even in peak seasons.”
— Claire Dubois, Fresh Produce Buyer, LePanier France
Major Achievements
- Expanded Moroccan blueberry exports to the UK and Germany by 60% between 2021–2023
- Opened a new logistics and distribution hub in Brussels to streamline EU supply
- Recognized by Moroccan Ministry of Agriculture as a Top Exporting Partner
- Successfully entered Middle Eastern premium retail chains with branded Medjool dates