Exhibiting at Thaifex - Anuga Asia 2025

Zhangzhou Joyluck Co., Ltd. is a dynamic trading and export-oriented enterprise based in Zhangzhou, Fujian Province, China. Specializing in a broad spectrum of food products, including canned goods, instant foods, fresh produce, and edible oils, the company serves as a versatile supplier to global distributors, wholesalers, and institutional buyers.

Company Background

Under the leadership of Guo Lingyao, Zhangzhou Joyluck Co., Ltd. was established with the objective of promoting high-quality Chinese food products to international markets. The company operates as both a wholesaler and exporter, leveraging a broad supplier network and strong logistics capabilities. It is strategically positioned in Zhangzhou, a city renowned for its agricultural productivity and food processing infrastructure.

Joyluck’s business model focuses on sourcing reliable products, maintaining flexible supply chain solutions, and delivering value-added services such as OEM packaging and documentation support.

Core Business and Product Offerings

Joyluck offers a diversified portfolio tailored to meet the needs of both emerging and developed markets:

• Canned Foods:

  • Canned Vegetables: Corn, Peas, Mushrooms, Bamboo Shoots
  • Canned Fruits: Lychee, Pineapple, Fruit Cocktail

• Instant Food:

  • Instant Noodles in multiple flavors and formats

• Fresh Produce:

  • Fresh Fruits: Oranges, Apples, Citrus Fruits
  • Fresh Vegetables: Leafy Greens, Root Vegetables

• Oils and Fats:

  • Cooking Oil: Soybean Oil, Sunflower Oil

• Cereals and Cereal Products:

  • Rice: Jasmine Rice, Long Grain Rice
  • Flour Products: Noodles, Vermicelli

• Prepackaged Foods:

  • Snack items, pickled vegetables, and shelf-stable ready meals

The company serves as a sourcing hub for bulk food procurement and brand-based prepackaged solutions, supporting both private-label development and white-label exports.

Unique Selling Proposition (USP)

Zhangzhou Joyluck’s strengths lie in:

• Comprehensive product coverage across food categories
• Wholesale and B2B supply model tailored for importers and institutional buyers
• Access to a robust supplier network in Fujian and neighboring provinces
• Custom sourcing and packaging services based on buyer specifications

Its multi-category capability allows international clients to consolidate procurement from a single exporter, reducing operational costs and logistical complexity.

Financial Performance

As a privately held company, financial data is limited. However, trade performance and volume suggest:

• Estimated annual revenue of USD 10–15 million
• Bulk exports to the Middle East, Africa, and Southeast Asia
• Regular repeat orders from established wholesale clients

Joyluck’s flexible pricing and MOQ arrangements make it competitive in price-sensitive markets.

Shipment and Export Insights

Market records and trade references indicate:

• Shipments to over 30 countries, including Vietnam, Philippines, Nigeria, UAE, and Saudi Arabia
• Frequent full-container-load (FCL) shipments of mixed goods
• Involvement in food aid and institutional tenders for instant foods and staples

Export operations are supported by bilingual documentation, custom compliance assistance, and long-standing relationships with freight forwarders.

Target Markets

The company serves:

• Food importers and distributors in Africa, the Middle East, and Southeast Asia
• Retailers and discount chains requiring low-cost canned and prepackaged foods
• Government and NGO procurement agencies
• Hotels, caterers, and institutional foodservice providers

The company emphasizes high-volume, cost-effective products suited to developing economies.

Operational Capabilities

Zhangzhou Joyluck operates as a sourcing and logistics coordinator, with capabilities including:

• Consolidation of goods from multiple manufacturers
• Custom labeling and language-specific packaging
• Coordination with third-party quality inspection agencies
• Multimodal shipping via land and sea

Their streamlined operations allow for short lead times and bulk order fulfillment.

Certifications and Compliance

While Joyluck primarily operates as a trading company, it ensures that all products sourced are compliant with destination regulations:

• HACCP, ISO 22000, and Halal certification from upstream manufacturers
• Labeling and nutritional compliance for FDA and EU requirements
• Third-party inspection services for container-level quality verification

These steps support confidence and repeat business from international buyers.

Customer Testimonials

“Joyluck helped us expand our product line with consistent quality and good pricing. Their ability to supply both canned and dry goods is a big advantage.”
— Importer, West Africa

“We source instant noodles and cooking oil through Joyluck for retail chains in the Gulf. Orders are timely and compliant.”
— Distributor, Middle East

Achievements

• Supplied more than 500 containers of food products since inception
• Long-term partnerships with over 50 global clients
• Successfully executed supply contracts for emergency food tenders
• Recognized for flexible trade terms and rapid response capabilities

Zhangzhou Joyluck Co., Ltd. offers a reliable and diversified food export solution for global buyers, particularly in emerging markets. Through flexible sourcing, multi-category supply, and a focus on buyer requirements, Joyluck continues to strengthen its position in the international food trade.