Zhangzhou Yuanqi Manman Food Co., Ltd., based in Zhangzhou, Fujian Province, China, is a dynamic and innovative food manufacturer specializing in bakery products, snacks, and confectionery. The company is known for its commitment to flavor innovation, high-quality production, and modern branding aimed at the younger consumer demographic in domestic and international markets.
Company Overview
Founded with a focus on delivering modern interpretations of traditional Chinese and Western snacks, Zhangzhou Yuanqi Manman Food Co., Ltd. has rapidly built a strong portfolio of soft breads, cakes, mochi, and snacks that cater to changing consumer tastes. The company combines automated production lines with a rigorous quality control system and forward-looking product development to capture a growing share of China’s fast-moving consumer goods (FMCG) market and beyond.
Core Business
Zhangzhou Yuanqi Manman's operations revolve around:
- Baked goods production
- Snack and confectionery development
- Product branding and retail distribution
- Export sales and private-label partnerships
The company utilizes cutting-edge bakery equipment and efficient packaging solutions to ensure freshness, shelf stability, and aesthetic appeal.
Product and Service Offerings
Baked Goods
- Egg-Yolk Pastries
- Cake Rolls
- Croissant Bread
- Toast
- Hot Dog Bread
- Lava Bread
- Swiss Roll Cakes
- Mille Toast
- Pound Cake
Snacks
- Mochi (stuffed rice cakes)
- Dried Bread Biscuits
- Popcorn (sweet and savory varieties)
- Spicy Bean Slices
- Spicy Gluten Snacks
Confectionery
- Fudge
- Marshmallows
- 3D Soft Candies
These items are available under branded packaging or can be customized for OEM clients through private labeling services.
Specialization and Unique Selling Proposition (USP)
Yuanqi Manman's USP lies in its ability to merge traditional Chinese bakery flavors with Western-style pastry techniques to produce innovative snack formats. Its success is also driven by its marketing strategies targeting Gen Z and millennial consumers, featuring trendy packaging and seasonal flavor innovations. The company also actively responds to consumer demands for portion control, lower sugar content, and visually appealing product designs.
Financial Overview
Although the company’s financials are not publicly disclosed, its product distribution through major Chinese e-commerce platforms and wholesale networks reflects healthy business activity. Social media engagement and partnerships with national retailers further support its expanding revenue base.
Shipment Data
While direct shipment data is limited, the company engages in both B2B and B2C channels:
- Distribution Channels: Domestic supermarket chains, e-commerce platforms (e.g., Tmall, JD.com)
- Export Markets: Southeast Asia, Middle East, and selected Western markets through trading partners
- Product Focus: Export volumes emphasize longer-shelf-life items like mochi, egg-yolk pastries, and packaged cakes
These indicators show readiness for increased international expansion through private-label or direct brand distribution.
Target Market
Zhangzhou Yuanqi Manman serves:
- Retailers and supermarket chains
- Importers and distributors of Asian bakery/snack products
- E-commerce fulfillment partners
- Youth-focused convenience stores and boutique food retailers
The company is particularly attractive to partners seeking trendy, fast-moving, and customizable food products in the bakery and snack segments.
Capabilities
- Production Capacity: High-volume automated lines for baking, filling, and packing
- Flavor R&D: In-house team for product innovation and adaptation to regional taste preferences
- OEM Services: Tailored manufacturing for international private-label customers
- Design & Marketing: Strong internal team for packaging and brand development
Certifications and Compliance
Though specific certifications are not listed publicly, it is standard for companies in this sector and scale to operate under certifications such as:
- HACCP
- ISO 22000
- Halal Certification (for Middle Eastern markets)
- QS Certification (China’s production safety standard)
These ensure compliance with both domestic regulatory requirements and international food safety protocols.
Customer Testimonials
While not published directly, reviews on Chinese consumer platforms often highlight:
- Product freshness and texture
- Appealing packaging and portion control
- Flavor diversity and seasonal variety
- Strong shelf stability for retail
High ratings across multiple SKUs further reinforce brand trust and consumer satisfaction.
Major Achievements
- Successful Brand Penetration: Sold widely across China's tier-1 and tier-2 cities
- High SKU Turnover: Over 30 active product types in bakery and snacks
- E-commerce Growth: Strong digital presence and sales through online channels
- Product Innovation: Introduced multiple seasonal and holiday-exclusive products, enhancing customer engagement
Zhangzhou Yuanqi Manman Food Co., Ltd. is well-positioned to expand its footprint globally, driven by product creativity, consumer appeal, and operational excellence in the modern snack and bakery industry.