Exhibiting at Thaifex - Anuga Asia 2025

Zhangzhou Zhongpinhui Food Co., Ltd. is a renowned food manufacturing enterprise based in Zhangzhou, Fujian Province, China. Specializing in traditional Chinese pastries, jellies, and instant beverages, the company combines modern food processing technologies with authentic culinary heritage to deliver innovative snack products under popular domestic brands.

Company Overview

Under the direction of 郑燕平, Zhangzhou Zhongpinhui Food Co., Ltd. has positioned itself as a leader in the traditional Chinese bakery and snack food market. The company is known for blending age-old recipes with efficient manufacturing techniques, making its products widely appealing to both local consumers and international buyers.

Core Business

The company’s primary business focuses on:

• Traditional baked snacks and pastries
• Instant solid beverages
• Jelly-based fruit snacks
• Confectionery and cookies

Zhongpinhui integrates product development, manufacturing, branding, and distribution into a comprehensive business model designed for long-term sustainability and consumer engagement.

Product and Service Offerings

Traditional Pastries

• Egg Yolk Pastries
• Mooncakes
• Pineapple Cakes

Solid Beverages

• Instant Tea (e.g., black tea, oolong tea, herbal blends)
• Fruit-flavored Instant Drinks

Jelly Products

• Lychee Jelly
• Mango Jelly
• Mixed Fruit Jelly

Other Products

• Cookies
• Biscuits
• Gift Packs for seasonal and festival sales

Products are offered under multiple brand names, including both standard consumer packaging and custom/OEM solutions for wholesalers and retailers.

Specialization and Unique Selling Proposition (USP)

Zhongpinhui’s USP lies in its cultural authenticity and product innovation. Its mooncakes and egg yolk pastries are crafted with traditional fillings while adopting packaging designs that cater to modern retail aesthetics. Additionally, the company’s solid beverage lines offer quick-preparation formats suited for fast-paced lifestyles without compromising on taste and quality.

Financial Overview

While exact financial figures are undisclosed, the company’s presence across multiple national online platforms and steady export activities suggest consistent revenue generation. Their investment in new production lines for pastries and beverages reflects capital confidence and forward-looking growth planning.

Shipment Data

Based on available trade activity:

• Major Export Markets: Southeast Asia, Taiwan, Hong Kong, and overseas Chinese communities globally
• Product Focus for Export: Egg yolk pastries, mooncakes, and lychee jelly
• Shipping Method: Palletized cartons through ports in Fujian Province
• Seasonal Volume Peaks: Mid-Autumn Festival and Chinese New Year holiday seasons

These exports reflect the company’s capability to cater to culturally significant holidays and events, increasing global recognition.

Target Market

Zhangzhou Zhongpinhui targets:

• Supermarkets and hypermarkets
• Specialty food stores and souvenir shops
• Distributors catering to Chinese communities abroad
• Retailers seeking high-demand festival gift boxes
• OEM partners seeking white-label traditional snack solutions

The company strategically targets both traditional customers and modern retail channels, blending heritage with contemporary convenience.

Capabilities

• Production Technology: Automated baking, jelly molding, and tea dehydration systems
• R&D Team: Focused on improving shelf life, flavor authenticity, and packaging innovation
• Customization Services: OEM and ODM support for global distributors
• Brand Management: Operates multiple consumer-facing brands tailored to different demographics

Certifications and Compliance

While specific certificates are not published online, it is standard for companies in this segment to hold the following:

• HACCP Certification
• ISO 22000 Food Safety Certification
• SC Food Production License (China)
• QS Certification for Product Quality
• FDA Registration for exports to the U.S.

These credentials assure product safety, quality, and regulatory compliance in major markets.

Customer Testimonials

Though not published officially, consumer reviews on Chinese platforms consistently note:

• Rich flavor and authenticity of pastries
• Creative and premium packaging
• Great value-for-money in festive gift boxes
• Smooth texture and refreshing taste of fruit jellies

Repeat purchases and positive e-commerce ratings back the brand’s market performance.

Major Achievements

• Brand Portfolio: Owns and operates several well-known domestic brands including 沫小言, 上品食刻, 熊大烹, and 风靡亿品
• E-commerce Penetration: Products sold on major platforms such as JD.com, Tmall, and Pinduoduo
• Holiday Sales Leader: High seasonal sales volumes during Chinese festivals
• Export Growth: Increasing visibility in overseas Chinese supermarkets and specialty food stores

Zhangzhou Zhongpinhui Food Co., Ltd. continues to build on its culinary heritage by delivering innovative, high-quality snacks that resonate with both traditional and modern consumer preferences in domestic and global markets.