Exhibiting at Foodex Japan 2025

Zhejiang Pagoda Brand Import & Export Co., Ltd.

Zhejiang Pagoda Brand Import & Export Co., Ltd. is a leading enterprise** in China's Shaoxing rice wine industry, focusing on the production, sales and export of Pagoda brand Shaoxing rice wine. The company is headquartered in Shaoxing City, Zhejiang Province, China, and is committed to promoting Chinese rice wine culture**. It combines thousands of years of traditional brewing technology with modern food safety technology to provide high-quality Shaoxing wine and rice wine to the global market.

Core Business and Expertise

The main business of Zhejiang Tapai Import and Export Co., Ltd. includes:

• Shaoxing rice wine brewing - using ancient methods passed down for thousands of years, combined with modern technology to ensure the mellow taste and nutritional value of the rice wine.
• Yellow rice wine product research and development - Research and develop a variety of Shaoxing wine with different alcohol contents and flavors to meet catering, cooking and personal consumption needs.
• International Export Trade - Products are exported to Japan, South Korea, Southeast Asia, North America, and Europe, and enter international supermarkets, restaurant chains, and liquor stores.
• Food Safety and Quality Control - Passed HACCP, ISO 22000, BRC and other international food quality management system certifications to ensure that products comply with global food safety standards.

Main product series

The main products of Zhejiang Tapai Import and Export Co., Ltd. include:

Shaoxing Rice Wine

• Pagoda Brand Shaoxing Rice Wine - Made from high-quality glutinous rice, wheat and natural mountain spring water, fermented for a long time to form a unique rich flavor, suitable for daily drinking, high-end banquets and gift markets.

Cooking Wine

• High-quality cooking rice wine - specially developed for the catering industry and home cooking to enhance food flavor and is widely used in seafood, braised dishes and Chinese cuisine.

Core Competitive Advantage (USP)

Zhejiang Tapai Import and Export Co., Ltd. has the following competitive advantages in the rice wine industry:

1. Hundred-year brand history - "Tapai" Shaoxing wine brand has a long history and has extremely high famousness and loyal user base in domestic and foreign markets.
2. Superior geographical resources - As the birthplace of yellow wine, Shaoxing City has natural brewing water sources and high-quality glutinous rice supply, providing an unreplicable brewing environment.
3. International Market Layout - Products are exported to more than 50 countries** such as Japan, South Korea, Southeast Asia, North America, and Europe, and are well received by international consumers.
4. Strict quality control system - Passed ISO 22000, HACCP, BRC, FDA and other international food safety certifications to ensure that products comply with global market standards.
5. Product diversification - The company provides various types and alcoholic contents of Shaoxing wine based on different consumer needs to meet the needs of high-end markets and mass markets.

Market positioning and global influence

The main market distribution of Zhejiang Tapai Import and Export Co., Ltd. is as follows:

• Chinese Market - Supply large supermarkets, catering industry, and e-commerce platforms to meet the growing demand of domestic rice wine consumption market.
• Asian markets (Japan, South Korea, Southeast Asia) - Japan and South Korea are the main overseas markets of Shaoxing wine, and the market demand is growing steadily.
• European and American markets (United States, Canada, Europe) - Shaoxing wine has entered overseas Chinese supermarkets, high-end Chinese restaurants and Asian-style catering markets, and is widely recognized by overseas consumers.

Financial Performance and Growth Trends

As global consumers’ interest in Chinese traditional wine culture grows**, Zhejiang Tapai Import and Export Co., Ltd.’s market size continues to expand:

• The global rice wine market is expected to reach US$8 billion in 2025, with an average annual growth rate of 7.2%.
• The company's export volume will increase by 18% year-on-year in 2023, of which the Japanese market will increase by 22% and the North American market will increase by 15%.
• Healthy wine market growth - Rice wine has attracted attention from the health drink market because of its low alcohol content and rich in amino acids and antioxidant ingredients.

Quality Certification and International Standards

Zhejiang Tapai Import and Export Co., Ltd. strictly implements international food safety standards and has obtained the following certifications:

• HACCP (Food Safety Management System)
• ISO 22000 (Food Safety Management Certification)
• BRC (British Retail Consortium Global Food Standards Certification)
• FDA Certified (Meets U.S. Food and Drug Administration Export Standards)
• Halal certification (halal food certification)

Customer reviews and industry recognition

The products of Zhejiang Tapai Import and Export Co., Ltd. are widely praised in the global market**. Customer feedback includes:

• “Ta brand Shaoxing wine has stable quality and mellow flavor, which meets the high-end rice wine market standards.”
• "The product is beautifully packaged and suitable for the gift market and international market."
• “Food safety standards are strict and in line with international market requirements.”

With excellent product quality, stable supply chain and good brand reputation**, the company has won the trust of customers around the world.

Future Development Plan

Zhejiang Tapai Import and Export Co., Ltd. is actively expanding the global market. Future development focuses include:

• Expand the international market - further expand the high-end rice wine market in Europe, America, Japan, and Southeast Asia to enhance the brand's international influence.
• Develop innovative rice wine products - Develop low-alcohol rice wine, fruity rice wine, and Shaoxing wine cocktails to attract young consumer groups.
• Strengthen brand culture promotion - Enhance global consumers' awareness of Shaoxing rice wine through international wine exhibitions, social media marketing, and rice wine cultural activities.
• Promote green brewing technology - Adopt sustainable development production methods, reduce carbon emissions, and comply with international environmental protection standards.

in conclusion

Zhejiang Tapai Import and Export Co., Ltd., as a representative enterprise of China's Shaoxing rice wine industry, occupies an important position in the international wine market by virtue of its global market layout, traditional brewing technology, strict quality management and sustainable development strategy. As global consumers' interest in rice wine culture increases, the company will continue to promote product innovation, international market expansion and brand building, and is committed to becoming the world's leading Shaoxing rice wine brand.