Exhibiting at Thaifex - Anuga Asia 2025

Zhejiang Tea Group Co., Ltd., established in Hangzhou, China, is one of the world’s largest and most diversified tea enterprises. With decades of expertise in tea cultivation, processing, research, and export, the company plays a pivotal role in shaping the global tea supply chain. Zhejiang Tea Group is renowned for its flagship brands including Camel, Shi Feng, and Transworld, and maintains a strong presence in both traditional and emerging tea markets.

Core Business and Product Categories

Zhejiang Tea Group's expansive portfolio spans a wide spectrum of tea products, tea derivatives, and processing technologies:

• Green Tea:

  • Longjing (Dragon Well), Gunpowder, Sencha

• Black Tea:

  • Keemun, Congou

• White Tea:

  • Bai Mudan, Shoumei

• Oolong Tea:

  • Tieguanyin, Da Hong Pao

• Pu-erh Tea:

  • Raw Pu-erh, Ripe Pu-erh

• Scented Tea:

  • Jasmine Tea, Osmanthus Tea

• Matcha:

  • Culinary Grade, Ceremonial Grade

• Instant Tea:

  • Instant Green Tea, Instant Black Tea

• Decaffeinated Tea:

  • CO₂ Decaf Green Tea, CO₂ Decaf Black Tea

• Organic Tea:

  • Certified Organic Green Tea, Organic Black Tea

• Tea Extracts:

  • Tea Polyphenols, EGCG

• Tea Bags:

  • Pyramid Tea Bags, Traditional Tea Bags

• Tea Machinery:

  • Tea Processing Equipment, Packaging Machines

This robust product lineup supports a global customer base across retail, foodservice, wellness, and manufacturing sectors.

Unique Selling Propositions (USPs)

• Vertical Integration: Manages its own tea gardens, processing factories, R&D facilities, and logistics channels.
• Global Leadership in Green Tea: Ranks as the largest green tea exporter in China for multiple consecutive years.
• Organic and Certified Production: Offers USDA, EU, JAS-certified organic teas and decaffeinated solutions processed via CO₂ technology.
• Research-Driven Innovation: Operates one of China’s top tea research labs, pioneering innovations in instant tea, polyphenol extraction, and tea-based functional beverages.

Market Reach and Export Highlights

Zhejiang Tea Group exports its products to more than 100 countries and regions, including:

• North America: United States, Canada
• Europe: Germany, France, Russia
• Asia-Pacific: Japan, Korea, Southeast Asia
• Middle East & Africa: UAE, Egypt, South Africa

Annual export volumes consistently exceed 40,000 tons, generating significant foreign exchange earnings. The company also supplies to international brands, supermarkets, and food manufacturers.

Certifications and Compliance

Zhejiang Tea Group is certified by multiple international and domestic bodies:

• ISO 9001 – Quality Management
• ISO 22000 / HACCP – Food Safety
• USDA Organic, EU Organic, JAS Organic
• Fairtrade, Rainforest Alliance
• FDA Registration for tea extracts and processed goods

These credentials facilitate seamless trade and compliance in the global marketplace.

Infrastructure and R&D Capabilities

• Manufacturing Sites: Includes several modern plants in Zhejiang province, equipped with sterilization, drying, and decaffeination lines.
• R&D and Testing Labs: Partners with Chinese Academy of Agricultural Sciences and Zhejiang University.
• Tea Equipment Division: Under brands such as Kawasaki Tea Machine and Xie Cha, manufactures automated tea processors and packagers.

Its infrastructure enables Zhejiang Tea Group to serve both high-volume industrial clients and specialty tea boutiques.

Brands and Consumer Recognition

The company markets a variety of house and licensed brands globally:

• Camel – Flagship green tea brand, widely recognized in Europe and the Middle East.
• Shi Feng, Transworld, Tian Xiang, Xing He – Premium and specialty teas
• Chen Taichang, Fu Mao He Ji, Gan De Long Xin – Heritage lines for traditional markets
• Kawasaki Tea Machine – For automated processing systems

These brands enjoy high recognition in both professional and consumer tea circles.

Digital Presence and Media Assets

• Official Website: https://www.zjtea.com
• Video Resources:
  • Company Introduction
  • Tea Processing Techniques
  • Organic Tea Farming Practices
• Brochures:
  • Product Catalog
  • Organic Certification
  • Tea Machinery Specs

These assets support global distributor engagement and product transparency.

Industry Recognition and Awards

Zhejiang Tea Group has received numerous national and international accolades:

• Named Top 10 Export Enterprises in Zhejiang Province
• Awarded China Time-Honored Brand status
• Recognized for sustainability initiatives and green production

These honors solidify the company’s role as a pioneer in the modernization of China’s tea industry.

Client Feedback and Partnerships

Long-term partnerships with multinational tea brands, specialty beverage companies, and institutional buyers underline Zhejiang Tea Group’s reliability and product excellence. Its collaborative approach, combined with consistent product quality, contributes to high client retention and positive testimonials worldwide.