Zhejiang Willing Foreign Trading Co., Ltd., headquartered in Hangzhou, China, is a comprehensive international trading company with a diversified portfolio spanning food products, apparel, home textiles, and consumer goods. As part of the Zhejiang Native Produce & Animal By-Products I/E Group, it leverages decades of export experience and established logistics networks to serve clients across over 100 countries.
Core Business Divisions and Products
Zhejiang Willing operates through four primary product verticals:
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Food Products:
- Honey and Bee Products
- Tomato Sauce
- Canned Fruits and Vegetables
- Tea and Herbal Drinks
- Sturgeon Caviar
- Fresh Garlic and Dehydrated Garlic
- Dried Spices and Condiments
- Edible Fungi (e.g., Shiitake Mushrooms)
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Apparel:
- Knitwear, Sweaters, Pullovers
- Hoodies, Dresses, Jackets
- Sportswear and Casualwear
- 100% Cashmere and Wool Blends
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Home Textiles:
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Consumer Goods:
- Supermarket Articles
- Hardware Tools
- Auto Parts
- Toys and Gifts
- Plastic Housewares
This product diversity enables the company to cater to B2B partners across retail chains, online platforms, and import agencies.
Unique Selling Propositions (USPs)
- Multi-Sector Export Expertise: With over 40 years of experience in international trade, Zhejiang Willing excels in multi-category sourcing, documentation, and export compliance.
- Brand Portfolio: Includes proprietary brands such as EEI, Universe, Feng Feng, and West Lake, known for reliability in sectors like garments and food.
- Custom Manufacturing & OEM: Offers product customization and private labeling across apparel and food categories.
- Trade and Logistics Infrastructure: Utilizes bonded warehouse systems, online order management, and efficient customs coordination.
Global Market Presence
Zhejiang Willing’s client base spans more than 100 countries across:
- Asia-Pacific: Japan, Korea, Vietnam, Thailand
- Middle East & Africa: UAE, Egypt, South Africa, Kenya
- Europe: Germany, Netherlands, UK, France
- North America: USA, Canada
- South America: Brazil, Argentina, Chile
Annual trade volumes run into several hundred million USD, with consistent high-volume shipments in food exports and seasonal garment orders.
Certifications and Quality Assurance
Zhejiang Willing ensures product integrity and international compliance through:
- HACCP and ISO22000 – For food safety management
- EU and FDA Approvals – For honey, tomato paste, and canned goods
- GOTS and OEKO-TEX® – For textiles and knitwear (based on buyer requests)
- Factory Audits – For apparel OEM production (BSCI, Sedex)
Buyers are provided with full COAs, test reports, and traceability documentation upon request.
Infrastructure and Manufacturing Partners
- Production Hubs: Collaborates with over 200 certified manufacturers across China for vertical sourcing efficiency.
- In-House Apparel Line: Operates a knitwear design and QC unit for its fashion exports.
- Food Packaging Lines: Partners with canning and bottling plants across Shandong and Sichuan provinces.
These capabilities support customized solutions and volume flexibility across industries.
Digital Resources and Brochures
These materials provide buyers with detailed specifications, MOQ information, and material composition for product selection.
Brands and Private Label Development
Zhejiang Willing supports both its own brands and private label projects:
- EEI: Functional and fashion knitwear
- Universe: Consumer electronics and general merchandise
- Feng Feng: Seasonings and canned food brand
- West Lake: Traditional Chinese food products and teas
This brand matrix allows for product segmentation by target market and quality tier.
Industry Recognition and Achievements
- Recognized among Top 100 Zhejiang Exporters in multiple fiscal years
- Long-standing participant at Canton Fair, FHC Shanghai, and SIAL China
- Recipient of trade excellence awards from China Chamber of Commerce for Import and Export of Foodstuffs
Client Feedback and Reliability
Zhejiang Willing’s extensive repeat business and long-term partnerships demonstrate:
- Reliability in documentation and timelines
- Quality adherence across diverse categories
- Responsiveness in OEM and design adaptations
Its consistent trade reputation positions it as a preferred sourcing partner for multi-product importers globally.
