Exhibiting at Thaifex - Anuga Asia 2025

Zhejiang Youla Food Co., Ltd., located in Jiaxing, China, is a food manufacturing company specializing in premium bakery products and coffee-related goods. Operating under the brand Lila, the company has gained recognition for its artisanal biscuit range and growing expertise in coffee roasting and supply. It is a key member of the broader Lila Groups network, supporting both OEM exports and branded sales across multiple global markets.

Core Business and Product Segments

Zhejiang Youla Food’s operations are focused on the following product categories:

• Biscuits and Baked Goods:

  • Caramel Biscuits
  • Chocolate-Dipped Cookies
  • Scallion Crackers
  • Hawthorn-Flavored Mini Biscuits
  • Black Truffle Soda Crackers

• Coffee Products:

  • Coffee Beans (varietal and blends)
  • Coffee Roasters (equipment supply for cafes and small roasteries)

While listings for frozen vegetables, canned foods, and fruit products are indicated, details were not publicly available as of the latest review.

This mix of sweet and savory baked items positions Youla as a boutique producer for both traditional and gourmet snack categories.

Unique Selling Propositions (USPs)

• Ingredient Innovation: Use of unconventional flavors like black truffle and hawthorn in biscuits for gourmet appeal.
• Artisanal Manufacturing: Small-batch production with attention to texture, coating, and baking finesse.
• Coffee Ecosystem Integration: Vertical capabilities include not only bean roasting but also small-scale equipment provision.
• OEM and Private Label Services: Flexible production and packaging support for international supermarket chains and boutique food brands.

Market Reach and Export Orientation

Zhejiang Youla Food serves both domestic Chinese and export clients. Based on public listings and contact networks, export markets include:

• East Asia: Japan, South Korea
• Southeast Asia: Thailand, Malaysia, Vietnam
• North America: United States (select specialty channels)
• Europe: Early-stage B2B engagements in Germany and Netherlands

The company’s affiliation with Lila Groups allows it to leverage international trading experience and logistics support.

Certifications and Quality Assurance

Though specific certification details are not disclosed, Zhejiang Youla Food operates in a sector that typically adheres to:

• HACCP and ISO 22000 food safety standards
• GB Standards (China National Standards) for processed food exports
• Customs clearance protocols for EU and U.S. shipments (COO, MSDS, Packing List)

For buyers in regulated markets, Lila Group representatives provide compliance documentation and sample testing support.

Infrastructure and Production Capabilities

• Facility Location: Based in Jiaxing, strategically situated between Shanghai and Hangzhou.
• Manufacturing Capacity:
  • Small-batch ovens and enrobing lines for cookie coating
  • Dedicated mixing and shaping lines for crackers
  • Coffee roasting and flavor infusion equipment

The company focuses on precision and artisanal quality over mass-volume outputs, ideal for boutique and gourmet sectors.

Brand Overview

Lila serves as the flagship brand under Zhejiang Youla Food’s bakery product line. It is positioned as:

• Premium in flavor innovation
• Appealing to health-conscious and gourmet consumers
• Targeted for export, gift-pack, and private-label packaging formats

The brand is gradually expanding to include seasonal launches and coffee accessory bundling.

Customer Relationships and Industry Presence

The company actively engages in:

• Trade exhibitions: Food & Hotel China (FHC), SIAL China, and regional B2B showcases
• Sampling campaigns: For brand activation in local cafés and gourmet food fairs
• OEM partnerships: Particularly in Southeast Asia and East Asia for retail-specific formulations

Client feedback consistently highlights:

• Flavor differentiation in biscuit range
• Attention to packaging aesthetics
• Responsiveness in custom packaging and formulation requests

Digital and Marketing Channels

• Email Contacts:
  • yangchun.zhu@lilagroups.com
  • rebecca.lee@lilagroups.com

Currently, there is no official website or active social media presence verified for Zhejiang Youla Food Co., Ltd., which may reflect its trade-focused rather than consumer-facing marketing model.