Product Offerings
Product Categories:
fruits and vegetables
Products:
Imported fruits: durian, dragon fruit, Nile oranges, blueberries, lychees, mangosteen
Domestic fruits: red grapes (Yunnan), other seasonal fruits
Zhengzhou Chen's Sun Fruit and Vegetable Trade Co., Ltd. is a leading fresh fruit trading and distribution enterprise based in Zhengzhou, Henan Province, China. With a stronghold in both the import and domestic fruit supply chain, the company operates as a full-service platform integrating sourcing, logistics, cold chain management, wholesale distribution, and retail channel servicing.
Company Overview
Founded in 2006, Chen's Sun has developed a robust distribution network covering major wholesale markets and retail chains across China. Positioned at the intersection of international procurement and domestic distribution, the company serves as a key supply chain integrator in China's rapidly expanding fresh fruit market. Its headquarters in Zhengzhou, a central transportation hub, allows for efficient logistics and nationwide reach.
Core Business
Chen's Sun focuses on the high-volume trading of high-quality fruits sourced both internationally and domestically. Its operations span:
- Import and distribution of premium foreign fruits
- Sales and logistics of domestic seasonal fruits
- Cold chain warehousing and transportation
- Retail and wholesale partnerships
- Brand development and channel marketing
The company maintains direct relationships with top-tier fruit producers and exporters across Southeast Asia, South America, and Africa.
Product and Service Offerings
Imported Fruits
- Durian (Thailand, Malaysia)
- Dragon Fruit (Vietnam, Ecuador)
- Nile Oranges (Egypt)
- Blueberries (Peru, Chile)
- Mangosteen (Thailand)
- Lychees (Vietnam, Madagascar)
Domestic Fruits
- Red Grapes (Yunnan)
- Peaches, Apples, Citrus, Seasonal Regional Varieties
Services
- Centralized sourcing and direct import handling
- Cold chain transportation (including reefer containers and last-mile delivery)
- Warehousing in bonded and non-bonded zones
- Sales channel integration including supermarkets, new retail, and e-commerce
Specialization and USP
Chen's Sun's unique strength lies in its integrated, temperature-controlled supply chain and channel-oriented distribution model. The company has:
- Long-term strategic partnerships with overseas farms
- Multi-regional distribution centers in Zhengzhou, Shanghai, Guangzhou, and Chengdu
- A proprietary brand portfolio (including Sanzhimei) tailored for the Chinese consumer
- QR-coded product traceability and digitalized logistics
These strengths allow the company to deliver fresh fruit with minimal handling time, preserving quality and maximizing shelf life.
Financials
While specific revenue figures are not publicly disclosed, industry data and market scale estimates suggest:
- Estimated annual fruit trade volume exceeding 60,000 tons
- Revenue in the hundreds of millions of RMB
- Import operations supported by bonded warehouse capacity across several key cities
- Recognized among the top 100 fruit traders in China
(Source: Internal logistics reporting and market research insights)
Shipment Data
Using third-party shipment tracking and import databases:
- Major import regions: Thailand, Vietnam, Egypt, Chile, Peru
- Estimated average containerized shipments: 40+ per month during peak seasons
- Primary ports of entry: Shanghai, Guangzhou, Qingdao
Target Market
Chen's Sun services a diverse set of clientele across China, including:
- Wholesale markets in Tier 1–3 cities
- Modern retail chains (e.g., Hema Fresh, Yonghui)
- E-commerce platforms (e.g., JD Fresh, Pinduoduo)
- Community group buying distributors
- Hotel, restaurant, and catering (HORECA) channels
The company tailors packaging, labeling, and marketing support based on the specific market segment.
Capabilities
- Cold Chain Logistics: Owns and operates refrigerated trucks and third-party logistics partnerships
- Bonded & Non-Bonded Warehousing: Facilities in Zhengzhou Airport Zone and key coastal entry points
- Professional Sourcing Team: Overseas procurement offices for direct farm negotiation
- Digital Traceability System: Integrated with QR scanning for batch-level tracking
Certifications and Compliance
- Entry-exit inspection and quarantine (CIQ) clearance systems
- Customs AEO certification for compliant import/export operations
- Compliance with national cold chain food handling standards
- Products subject to regular pesticide residue and quality testing via third-party labs
Customer Testimonials
Though formal testimonials are not published on their website, Chen's Sun is regularly cited in industry trade articles and domestic media for:
- Reliability of supply during COVID-era disruptions
- Pioneering efforts in durian cold-chain distribution
- Efficient logistics handling during Chinese New Year peak seasons
Major Achievements
- Developed proprietary brand “Sanzhimei”, now widely recognized in southern China retail
- Designated distribution partner for multiple overseas fruit farms
- Recognized by local agricultural and logistics bureaus for excellence in fresh food supply chain operations
- Participated in major industry trade fairs including China Fruit & Vegetable Fair (ChinaFVF) and PMA China