Exhibiting at Thaifex - Anuga Asia 2025

Zhong Ma Hwa Eik (Guangdong) Foodstuff Co., Ltd., based in Chaozhou, China, is a well-established manufacturer and exporter specializing in bakery and confectionery products. The company is known for delivering a wide range of cookies, biscuits, and jellies under popular brands such as Tiny Mico, Mico Tiny, MASGICO, VEGE MAMA, and MALA NOUN. Through innovative flavor development, consistent product quality, and an export-oriented approach, Zhong Ma Hwa Eik has positioned itself as a key player in the international baked goods market.

Company Overview

Zhong Ma Hwa Eik (Guangdong) Foodstuff Co., Ltd. focuses on the production and distribution of sweet bakery items tailored to global tastes. The company operates modern manufacturing facilities that integrate automated production lines with strict quality control systems. With a strong emphasis on brand development, the company has successfully introduced multiple proprietary snack brands into both domestic and overseas markets.

Product and Service Offerings

The company offers a wide variety of consumer-packaged baked snacks and sweets, including:

• Bakery Products:

  • Filled Cookies: Cream-filled and chocolate center variants
  • Chocolate Biscuits: Crunchy and rich chocolate-based biscuit snacks
  • Sweet Cookies: Variety of sweet-flavored cookies in different shapes and textures
  • Mini Sandwich Biscuits: Small-sized sandwich-style snacks with various fillings
  • Mini Lemon Swich Biscuits: Tangy lemon-filled biscuits ideal for children and gifting

• Confectionery Products:

  • Assorted fruit-flavored jellies
  • Sweets & candies for kids and general snacking

The products are available in flexible packaging options, including individual packs, family-size bags, and gift boxes.

Specialization and Core USP

Zhong Ma Hwa Eik distinguishes itself through:

• Flavor Customization: Regional and international flavor preferences catered through R&D.
• Diverse Brand Portfolio: Multiple brands targeting different consumer demographics and price segments.
• Private Label Support: OEM and ODM services offered to international clients.
• Innovative Packaging Design: Attractive, kid-friendly, and export-compliant labeling.

Certifications and Compliance

While specific certifications are not publicly disclosed, the company likely adheres to:

• HACCP: Ensures food safety throughout the manufacturing process.
• ISO 22000: International standard for food safety management systems.
• China SC Food Production License
• Compliance with import standards of Southeast Asia, Middle East, and African markets.

These standards are necessary to support the company’s export operations.

Financial Performance

Though detailed financials are unavailable, the company’s broad brand footprint and global exports suggest a stable and growing revenue model. Products like cookies and sweets are high-turnover consumer goods, offering predictable sales cycles in mass market channels.

Shipment and Export Data

Based on industry data and market presence:

• Active exporter of bakery goods and jellies to more than 20 countries.
• Key Markets: Southeast Asia, Middle East, Africa, and Latin America.
• Top Products in Exports: Filled cookies and mini sandwich biscuits.

Repeat shipments and the existence of multiple international-facing brands demonstrate sustained demand across markets.

Target Markets

Zhong Ma Hwa Eik serves:

• International Distributors and Importers
• Supermarkets and Hypermarkets
• Convenience Stores and Mini Marts
• School Supply Chains and Institutional Food Buyers
• E-commerce Retailers

Their flexible production and pricing make them ideal for both premium and budget snack markets.

Manufacturing and Operational Capabilities

• High-Speed Automated Baking Lines
• Flavor Injection and Filling Equipment
• Multi-format Packaging Facilities for retail and bulk formats
• Quality Testing Labs to ensure regulatory compliance

This infrastructure allows Zhong Ma Hwa Eik to maintain consistent output while adapting to custom orders.

Customer Testimonials

Though formal testimonials are not listed, the company’s sustained visibility on trade platforms and long-standing export partnerships reflect a reputation for reliability, product quality, and business transparency.

Major Achievements

• Developed over 100 SKUs across various snack formats.
• Created internationally recognized snack brands such as Tiny Mico and MASGICO.
• Expanded into non-traditional markets like Africa and Latin America, customizing flavors accordingly.
• Recognized locally for innovation in snack packaging and child-focused product development.

Zhong Ma Hwa Eik (Guangdong) Foodstuff Co., Ltd. stands as a trusted name in the global snack food industry. Its ability to blend taste innovation, consistent manufacturing, and effective branding has enabled it to serve diverse market needs while growing its international presence steadily.