Product Offerings
Products:
Catering services: Cantonese cuisine, Hong Kong-style dim sum, congee, roast meat, soup
Takeaway delivery: Provide online ordering and delivery services
Zhongshan Beifengtang Restaurant is a local catering service company located in Zhongshan, Guangdong, China, focusing on Cantonese and Hong Kong-style dine-in and takeaway services. As a registered individual business, Beifengtang has gradually established a good reputation in the Zhongshan area with its authentic taste, affordable prices and convenient delivery, and has gained wide support from local consumers.
Company Profile and Background
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Company Name: Zhongshan Beifengtang Restaurant (Individual Business)
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Legal Representative: Wang Jincheng
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Registration Location: Dongqu Street, Zhongshan City
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Business Scope: Catering Services, Takeaway Delivery, Beverage and Snack Retail
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Establishment Date: 2019 (Business Registration Record)
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Business Model: Store Operation + Takeaway Platform (Meituan, Ele.me) Joint Sales
Beifengtang focuses on the localization of authentic Hong Kong and Cantonese home-cooked dishes. Through low-cost operation and stable dish output, it has a certain market share in the same regional competition.
Types of dishes and services
The main products provided by Beifengtang mainly include:
Cantonese cuisine series
- Steamed turbot, black bean sauce spare ribs, preserved vegetable braised pork, fried noodles with drum oil
- The main flavor features are authentic sauce, slow cooking, and full of wok flavor
Hong Kong-style dim sum
- Shrimp dumplings, fresh bamboo beef balls, barbecued pork buns, lava buns, and steamed dumplings
Special porridge and stews
- Century egg and lean meat porridge, boat porridge, cordyceps flower stewed chicken soup, and traditional soup
Roasted meat products
- Rose soy sauce chicken, honey barbecued pork, crispy roast goose, and white-cut chicken platter
Takeaway delivery service
- Joined Meituan Takeaway and Ele.me platform
- Provide lunch and dinner delivery from 11:00 to 21:00
- The average evaluation score is 4.6/5 (Meituan 2023 data)
Market performance and customer feedback
Although it is a small individual catering unit, Beifengtang has formed a high customer repurchase rate on the online catering platform with its high cost-effectiveness and standardized dishes.
- Average monthly order volume of takeaway platforms in 2023: about 3,200 orders
- Average monthly number of active customers: more than 2,000 people
- High-frequency repurchase dishes: preserved egg and lean meat porridge (accounting for 17% of the total orders), shrimp dumplings (14%)
The main comments from customers are "good taste", "large quantity", "delivery on time", "clean packaging", and the reputation is stable among local families and office workers in Zhongshan.
Operation and management characteristics
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Small store model: kitchen + front hall model, reducing rental burden
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Staff composition: 2 chefs, 2 waiters, 1 takeaway specialist
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Daily food purchases come from local farmers' markets and wholesale distribution centers in Zhongshan
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Dynamic menu adjustment: Optimize the menu structure every quarter based on seasonal and raw material updates
Post-epidemic market response strategy
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Increase the diversity of takeaway menus, such as single-person meal packages and small portions of hot soup
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Cooperate with takeaway platforms for discount promotions to increase traffic exposure
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Enable the "community group purchase" channel to form linkage sales with neighborhood WeChat groups
Brand potential and development direction
As a typical community-based catering store, Beifengtang has the following development potential:
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Small chain expansion: Based on a stable production process, it can be replicated to open branches in surrounding areas
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Brand standardization: Form Beifengtang's standard menu, pricing strategy and supply chain system
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Central kitchen model: Unify food processing and distribution to improve cost control capabilities
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Mini program/self-built mall online: Break away from platform dependence to conduct private domain operations for customers
Beifengtang Restaurant plays a "people-friendly, stable, and authentic" role in the localized catering ecology of Zhongshan, reflecting the continued vitality of small restaurants in Guangdong and Hong Kong in urban communities.