Exhibiting at Thaifex - Anuga Asia 2025

Zhongshan Defang Food Import & Export Co., Ltd., located in Zhongshan, China, is a specialized producer and exporter of traditional Chinese snacks and regional specialty foods. Operating under the well-known brand “Gaoyitang,” the company is deeply rooted in Chinese food culture, offering high-quality festive products such as mooncakes, seasonal pastries, and dried fruits. With decades of experience, Defang Food integrates tradition with modern food safety practices, enabling it to serve both domestic and international markets effectively.

Company Overview

Defang Food’s mission is to preserve and promote the essence of traditional Chinese culinary heritage. The company combines artisanal recipes with industrial-grade food processing technology to deliver culturally significant foods in scalable, export-ready formats. Their operational capabilities and product reliability make them a preferred supplier during festive and gift-giving seasons, particularly in Asian markets.

Product and Service Offerings

Zhongshan Defang’s extensive product catalog includes:

• Traditional Chinese Snacks:

  • Mid-Autumn Mooncakes: Classic and modern fillings including lotus seed, red bean, and salted egg yolk.
  • New Year Candies: Seasonal confectioneries reflecting Lunar New Year traditions.
  • Pastry Cookies: Handcrafted cookies made using traditional techniques.

• Dried Fruits and Nuts:

  • Dried Cold Fruits: Preserved fruits often consumed as healthy snacks or used in Chinese medicine.
  • Mixed Nuts and Fruit Snacks: Ready-to-eat and festival-packaged assortments.

• Agricultural and Sideline Products:

  • North and South Dried Goods: Specialty ingredients sourced from across China.
  • Local Produce: Sourced from trusted agricultural zones.

• Food and Beverage Items:

  • Medicinal soups and herbal broths
  • Cooking sauces and seasonings tailored to Cantonese cuisine

These products are available under the brand Gaoyitang and can be customized for bulk or retail packaging.

Specialization and Core USP

The company’s unique selling propositions include:

• Cultural Authenticity: Food products crafted with heritage recipes and cultural relevance.
• Festival Focused Manufacturing: Peak production aligned with major Chinese festivals.
• Brand Heritage: Gaoyitang is a recognized regional brand symbolizing quality and tradition.
• Customization Capability: OEM options for mooncakes and gift box assemblies.

Certifications and Compliance

While specific certifications are not listed publicly, the company’s export activity and traditional product line imply adherence to:

• China SC Food Production License
• HACCP food safety management practices
• ISO 22000 food safety systems
• Product registration and packaging compliance for festive goods exports to Asia-Pacific and select Western markets

These measures ensure product traceability and safety across categories.

Financial Performance

The company operates on a seasonal but high-margin model, driven by festival demand cycles. Its primary sales spikes occur during:

• Mid-Autumn Festival
• Lunar New Year
• Cultural and gift-oriented calendar events

While specific revenue data is undisclosed, the company's consistent annual participation in Chinese food expos and seasonal sales indicators reflect strong domestic and diaspora community sales.

Shipment and Export Data

Export activity includes:

• Regular shipments to Southeast Asian countries with large Chinese communities.
• Distribution through traditional Chinese herbal and specialty stores abroad.
• Product exports typically peak in Q3 and Q4, aligning with mooncake and New Year celebrations.

This cyclical export rhythm highlights their alignment with cultural calendars and global Chinese consumer needs.

Target Markets

Zhongshan Defang Food primarily targets:

• Chinese and pan-Asian supermarkets abroad
• Gift basket providers and importers
• Festive product distributors and retailers
• Cultural and specialty food exporters

Their deep focus on cultural authenticity appeals to both first-generation consumers and heritage-minded diaspora communities.

Manufacturing and Operational Capabilities

• Pastry and Bakery Lines: Semi-automated lines for high-volume mooncake production.
• Herbal Soup and Candy Facilities: Cleanroom processing and standardized packaging for medicinal edibles.
• Quality Control Units: Product testing for allergens, shelf life, and taste consistency.
• Customized Gift Packaging Assembly: Turnkey production of high-end boxes with branding options.

These capabilities enable timely production and packaging for peak seasons with high quality standards.

Customer Testimonials

While direct testimonials are unavailable, repeat export orders, brand longevity, and year-over-year seasonal market presence speak to strong customer loyalty and product satisfaction across international Chinese communities.

Major Achievements

• Developed a signature mooncake line under the brand Gaoyitang that is distributed in over 10 countries.
• Expanded distribution to ethnic supermarkets and Asian retailers in Europe and Southeast Asia.
• Featured in multiple Chinese food exhibitions and gift expos as a legacy brand.
• Recognized by local food industry associations for contribution to regional culinary preservation.

Zhongshan Defang Food Import & Export Co., Ltd. combines tradition and craftsmanship with commercial scale. As a seasonal leader in Chinese festive foods, its Gaoyitang-branded products continue to celebrate cultural identity while ensuring taste, safety, and export readiness for global markets.